Mike Fogleman Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, United States

Atlanta

• Plan and develop DTC & Healthcare Professional (HCP) advertising media programs for multiple divisions within the HCA Healthcare account
• Leads development of online and offline recommendations with internal teams and clients to define media strategies
• Perform quality assurance and campaign analysis to identify & resolve issues to ensure optimum performance
• Develop and present quarterly business reports, which include business insights for each service line and campaign
• Transform research data into actionable customer insights, observations and conclusions to optimize future campaigns
• Develop cross channel RFPs, evaluates proposals, and finalizes buy recommendations

Greater Atlanta Area

• Manage a Project Management team for mid-sized clients in automotive, construction, and healthcare industries
• Onboard new clients and build relationships as the main point of contact for digital marketing and website design
• Organize and optimize website content for SEO purposes, ease of navigation, and accessibility with the goal of increasing quality traffic, targeting customers in surrounding geographies, and increasing visitor engagement
• Create SEM, social media campaigns, and ads designed to enhance connections between businesses and customers
• Utilize Google Analytics data to create weekly/monthly reports with results and increases in site traffic, SEO/SEM rankings, ad performance, social media engagement, and show progress in leads and sales over account.
• Develop customized presentations, proposals, and case studies to enhance existing clients and sell to new accounts.

Atlanta, GA

• Assist agency search and selection projects to find the agencies with the right assets, technology, and personnel
• Study clients, competitors, agencies, and industries to find efficiencies in marketing and agency relationships
• Gather, analyze, and aggregate qualitative and quantitative stakeholder data for needs alignment and other reports
• Assess media buying and media planning strategies and evaluate agencies based on capabilities, approach, case studies, and assets specific to client needs
• Build C-suite relationships with clients (current and prospective) and agencies for marketing consulting projects
• Assist and assign consultants with multiple client/agency engagements by aligning schedules and project deadlines

Atlanta, GA

• Served as main point of contact for clients including a leading Fortune 100 home improvement retailer, The Home Depot
• Led 14 employees to streamline coordination of cross-functional teams in analysis, negotiations, media placement, and auditing
• Managed analysis and media placement for over 2,000 retail locations optimizing the reach and targeting valuable shoppers
• Negotiated and obtained a 13% fee increase with Bottom Dollar Food account in 2014
• Utilized market research data from Claritas, Scarborough, AGS, MarketTrack, and Nielsen data to analyze market landscapes
• Approved invoices and provide monthly budget-to-actual analysis, identifying trends, and reduced budget to actual margins

• Led The Home Depot account service team serving as the liaison between the media team, creative agency, and vendors
• Defined client requirements and project parameters and guided teams in the development and delivery of campaign strategy
• Managed budgets, oversaw billing and communicated updates to The Home Depot’s media team

• Responsible for day-to-day activities of The Home Depot’s regional media program
• Created regional marketing plans aligning with The Home Depot’s coverage and budgetary needs
• Negotiated program improvements for accounts, including identifying opportunities to reduce costs and improve targeting

• Placed and implemented advertising plan for The Home Depot
• Maintained extensive database of vendor contacts, addresses, and contracts
• Processed billing changes to improve month-end accuracy and resolved invoice discrepancies
• Analyzed print media distribution for Bed, Bath, and Beyond stores, Christmas Tree Shops, and The Home Depot providing an effective and efficient media profile
• Provided analysis data by recreating the client’s current distribution plan and identifying opportunities