I'm Maxim Fomchenkov, a Product Designer & Creative with experience across a wide range of visual communication disciplines. I had luck to work with Kaspersky Lab, Microsoft, SEB Group, PayPal, Corona Extra, Latvian Government, Latvian Postal Service, Latvian Football Premier League & more. I enjoy to dive into new fields, get new expertise, study different things thoroughly, determine and focus on weak spots. I turn complex ideas into holistic, simple and functional products.My career in the industry spans over 15 years building products, brands and interaction experiences through analysis, empathy and common sense. I believe that pure simplicity and ease of use can be achieved throughout pain and gain only. I love the attention to details and I'm sure that the thing that matters is execution, never the idea. I’m passionate to create things not only in a digital world but in its real counterpart too.