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More than 24-years experience in Digital Media & AdTech industry. I have worked and led organisations of different sizes and scope in different countries, learning to operate in a true multicultural environment. I deliver the best result when strategic thinking, execution, interpersonal and negotiation skills as well as courage are required to achieve success.Since the beginning of my career I have been exposed to the changes that innovative technologies have been increasingly bringing to business models, value chains, and lifestyles. My job has been helping companies to transform their operations to exploit the benefits of digital innovation, always working closely with end-user customers converting new technologies into tangible business benefits.
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Partner And Chief Regional Officer | EmeaMintItaly -
Partner & Chief Customer OfficerMint Nov 2021 - PresentItaliaTHE FUTURE OF ADVERTISING AUTOMATION HAS ARRIVED.Automation and AI to make advertising more efficient and sustainable -
Founder & CeoTrust&Value (Acquired By Mint.Ai) Nov 2018 - Oct 2021ItaliaWE EMPOWER BRANDS TO TAKE CONTROL OF THEIR DIGITAL MEDIA STRATEGYhelping Brands to develop the people, process and technology needed to take back control of their digital media capabilities to deliver hyper-relevant customer experiences. -
Chief Programmatic Officer, EmeaDentsu International Oct 2016 - Oct 2018London, United Kingdom | Milan, Italy -
Ceo Amplifi ItaliaDentsu Aegis Network Mar 2015 - Dec 2016Milan, ItalyAmplifi is the buying division of the Group; its goal is to deliver a demonstrable uplift in media performance across Programmatic, Digital, TV and Print by using the opportunities presented by technology, convergence and globalisation.
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Ceo Amnet Italy And Chief Programmatic & DataDentsu Aegis Network Oct 2012 - Dec 2016Milan, ItalyLaunched and then leaded the new Programmatic & Data unit. This unit has been developed in response to the technology and data driven revolution in digital media buying. It fuses smart DSP technology & data management to target specific audience segments across all digital channels (display, mobile, social, video), and aims to provide one common view of the consumer.
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Founder & Managing PartnerAudiencerate Ltd Nov 2010 - Aug 2012London, Regno Unito | Milan, ItalyFounder of AudienceRate, one of the first Audience Data Management Platform & Data Provider, now included into Google DSP (DV360). -
Italian Branch Founder & CeoCpxi Mar 2008 - Feb 2011Introduced the first independent global Ad Network in Italy; establishing the company, and the local business, working with the US Partner to drive the company’s long-term success. Introduced the first Real Time Bidding services. -
Head Of Digital Marketing | Rcs PeriodiciRcs Mediagroup 2007 - Dec 2008Milan Area, ItalyLaunched and then leaded the Digital Division, seeking and establishing the company’s digital business -
Marketing Director | Consumer DivisionDada Oct 2003 - 2007Marketing & Business Director, defining products functionality, market acceptance, competitive requirements, business modeling and performance metrics; including media planning, market analysis, market monitoring. Responsible for adv investments. -
Industry Manager, Media & DotcomEricsson Spa Jan 2001 - Dec 2003Responsible for MVAS (Mobile Value Added Services) offering, creating business and implementation plans, establishing and maintaining key business relationships with Media companies and Mobile Network Operators. -
Director, Business DevelopmentAltavista Jan 2000 - Jan 2001Worked on Italian Start-up, seeking and establishing the company’s local business. Evaluating partner strategies, seeking, establishing and facilitating key business relationships. Prioritizing feature set and developing product roadmap -
Italy Head Of MarketMicrosoft - Msn Jan 1998 - Dec 2000Launched (employee n° 1) and then leaded MSN Italy; seeking and establishing the company’s local business, working with partners and the Global MSN team to drive the company’s long-term local success. Responsible for WebTV business development Italian Project.
Massimo Fontana Skills
Frequently Asked Questions about Massimo Fontana
What company does Massimo Fontana work for?
Massimo Fontana works for Mint
What is Massimo Fontana's role at the current company?
Massimo Fontana's current role is Partner and Chief Regional Officer | EMEA.
What is Massimo Fontana's email address?
Massimo Fontana's email address is ma****@****ana.com
What is Massimo Fontana's direct phone number?
Massimo Fontana's direct phone number is +120335*****
What skills is Massimo Fontana known for?
Massimo Fontana has skills like Business Development, Digital Marketing, Digital Media, Digital Strategy, Entrepreneurship, Leadership, Management, Marketing, Marketing Strategy, Marketing Digitale, Marketing Online, Mobile Advertising.
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