Melissa Fors Shackelford, Mba Email and Phone Number
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🚀 Driving Transformational Growth in Healthcare & Technology MarketingAs an executive leader specializing in healthcare and technology, I’ve built a career on transforming marketing organizations into high-performing, data-driven engines of growth. My expertise spans branding, digital transformation, and strategic marketing, consistently delivering record-breaking results and advancing industry best practices.In roles such as Chief Marketing Officer, Senior Vice President of Marketing, and Head of Marketing, I’ve orchestrated strategies that boost market share, revenue, and profitability, while fostering world-class employee engagement. Recognized as a thought leader, I frequently speak at industry conferences, guest on podcasts and local news, contribute to media publications, and advise startups in marketing, healthcare, and technology.🔑 Key Achievements• M&A Integration: Directed marketing and branding strategies for large-scale mergers and acquisitions.• Marketing Transformation: Built multiple high-performing, highly engaged marketing teams recognized for excellence.• Data-Driven Innovation: Pioneered digital and data transformation strategies, resulting in unprecedented growth and ROI.• Award-Winning Leadership: o Nonprofit Marketer of the Year (2019) – American Marketing Association o Women’s Health Leadership TRUST Leadership Award (2020) o Multiple awards for podcasts, websites, and marketing content.💡 Core Competencies✅ Executive Leadership✅ Marketing Strategy✅ Brand Strategy✅ M&A Strategy✅ Digital Transformation✅ Marketing Technology✅ B2B, B2C, & B2B2C Marketing✅ Lead Generation & Demand Gen✅ International Experience✅ Change Management✅ Employee Engagement✅ Thought Leadership✅ Behavioral Health, Payer, Provider, PBM, Pharma, HealthTech✅ Healthcare & Technology Expertise🎤 Thought Leadership & MentorshipPassionate about advancing the fields of healthcare and technology marketing, I mentor and advise startups and executives, helping to bridge innovation with market success. My speaking engagements and media contributions shape trends and inspire future leaders.Strengths Finder: Futuristic | Maximizer | Strategic | Achiever | Relator
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Principal Marketing And Growth ConsultantShackelford StrategiesMinneapolis, Mn, Us
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Senior Vice President MarketingLetsgetchecked 2024 - PresentNew York, UsLetsGetChecked is a virtual care company that allows customers to manage their health from home, providing direct access to telehealth services, pharmacy, and laboratory tests with at-home sample collection kits for a wide range of health conditions. LetsGetChecked is a leader in healthcare innovation with an end-to-end model including manufacturing, logistics, lab analysis, affiliated physician support, and prescription fulfillment, which provides a seamless user experience and a convenient, reliable and secure healthcare experience. LetsGetChecked is available nationwide in the United States and most EU countries. It is co-headquartered in Dublin and New York, with teammates all over the world. To learn more visit www.letsgetchecked.com. -
Executive In ResidenceEndeavor Management 2024 - PresentHouston, Tx, Us -
AdvisorBrandsocial 2024 - Present -
Board Member | Committee ChairAsbury Communities, Inc. 2020 - PresentFrederick, Maryland, UsBoard Director. Chair of Governance and Nominations Committee. Member of Compensation Committee.Asbury Communities, Inc., is the 14th-largest system of continuing care retirement communities, with services that include pharmacy, therapy management, information technology, and six Living Independence for the Elderly (LIFE) programs in Pennsylvania (known as PACE in other states). -
Managing Director | Head Of Marketing For Express Scripts Pbm & Specialty PharmacyEvernorth 2022 - 2023St. Louis , UsEvernorth is Cigna's growing, high performing $100B+ health services business. -
Vice President Marketing | Head Of MarketingHazelden Betty Ford Foundation 2018 - 2022Center City, Minnesota, Us• Named American Marketing Association's (AMA) 2019 Nonprofit Marketer of the Year, highest honor bestowed upon nonprofit marketing professionals• Won Women’s Health Leadership TRUST 2020 Leadership Award• Won multiple awards for website, marketing communications and podcasts -
Executive Director Marketing Strategy | Head Of MarketingHazelden Betty Ford Foundation 2013 - 2018Center City, Minnesota, UsBrought to lead marketing for the merger of Hazelden and Betty Ford Center while modernizing marketing function in highly competitive healthcare space.
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Senior Director Solutions MarketingOptum, Part Of Unitedhealth Group 2011 - Dec 2013Us -
Senior Director Product MarketingOptum, Part Of Unitedhealth Group 2009 - 2011Us
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Director Product ManagementOptum, Part Of Unitedhealth Group 2008 - 2009Us• Won Ingenix President’s Award for excellence in product management.
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Global Marketing Leader | Head Of Marketing And SalesHoneywell 2006 - 2008Charlotte, North Carolina, Us -
Business Development And Product ManagementFast Search Transfer (Acquired By Microsoft) 2005 - 2006FAST creates real-time search and business intelligence solutions.
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Product Manager Ecommerce SolutionsGmac/Residential Capital Corporation 2001 - 2005Minneapolis, Minnesota, Us -
Program ManagerImation 1997 - 2001Seoul, Kr
Melissa Fors Shackelford, Mba Skills
Melissa Fors Shackelford, Mba Education Details
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Harvard T.H. Chan School Of Public HealthEmerging Women Executives In Health Care -
Northwestern University - Kellogg School Of ManagementExecutive Education Program - Business Marketing Strategy
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University Of St. Thomas - Opus College Of BusinessMaster Of Business Administration - Mba
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University Of MinnesotaBachelor Of Arts - Ba
Frequently Asked Questions about Melissa Fors Shackelford, Mba
What company does Melissa Fors Shackelford, Mba work for?
Melissa Fors Shackelford, Mba works for Shackelford Strategies
What is Melissa Fors Shackelford, Mba's role at the current company?
Melissa Fors Shackelford, Mba's current role is Principal Marketing and Growth Consultant.
What is Melissa Fors Shackelford, Mba's email address?
Melissa Fors Shackelford, Mba's email address is me****@****ail.com
What is Melissa Fors Shackelford, Mba's direct phone number?
Melissa Fors Shackelford, Mba's direct phone number is +161255*****
What schools did Melissa Fors Shackelford, Mba attend?
Melissa Fors Shackelford, Mba attended Harvard T.h. Chan School Of Public Health, Northwestern University - Kellogg School Of Management, University Of St. Thomas - Opus College Of Business, University Of Minnesota.
What skills is Melissa Fors Shackelford, Mba known for?
Melissa Fors Shackelford, Mba has skills like Leadership, Product Marketing, Marketing Management, E Commerce, Consulting, Strategic Partnerships, Public Speaking, Executive Management, Digital Strategy, Corporate Branding, Account Management, Marketing Analytics.
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