Bringing creativity plus strategy in special projects.

Responsible of supervising new business opportunities and lead research and development of new service and products.

Strategic planning, Select and purchase products for owr white label brand. Deal with suppliers in USA and China for the wholesale and retail channels. Manage the company’s salesforce in our main office and in our branch in Guayaquil. Sales Forecasts, Inventory management.

In charge of making and executing yearly marketing plans. To think new strategies for our different kind of costumers. Plan and oversee events for our technology brands. Running an In-house department for advertising, design, social media and web.

Supervise and direct all the comunications work for the company. Talk with China about packaging and supervising designs for our own brand. Creation and conceptualization of advertisement for Acer computers in Ecuador. Branding gidelines for own brands. Marketing and sales promotions. Implementing and mantaining social media.

As an Associate Creative Director, I had the privilege of working with one of the major players in its segment: General Motors, specifically with their brand Chevrolet. Our primary responsibility was to maintain market leadership through innovative, out-of-the-box strategies. We combined these creative approaches with traditional media channels, including impactful TV ads, radio spots, print advertisements, and eye-catching billboards. Our efforts not only showcased creativity, but also directly contributed to driving sales. Notably, our regional campaigns garnered international acclaim and awards.Additionally, I had the honor of composing a song for LDU (Liga Deportiva Universitaria), the largest soccer team in our country. This song celebrated their victory in the Copa America competition and has since become a cherished team anthem.During my tenure, I also worked with Nestlé on the Ricacao chocolate milk brand. This project presented significant challenges as we undertook a complete brand overhaul. And of course, there’s Nescafé—a brand that requires no introduction, given its global prominence.

As a college professor, I had the privilege of shaping young minds in the field of communication. During my tenure, I orchestrated a dynamic Radio Creativity Workshop, where students delved into the art of storytelling through sound. We explored unconventional approaches, tinkered with audio production tools, and honed scriptwriting skills. My goal was to ignite their imaginations and empower them to craft compelling narratives that resonated beyond the airwaves.In addition, I designed and taught a comprehensive Creativity Course. Over a semester, we dissected the anatomy of creativity—diving into lateral thinking, brainstorming techniques, and strategies for overcoming creative blocks. Through interactive sessions, I encouraged students to embrace their unique perspectives, fostering an environment where innovation thrived

Contract to work in developing and adapting illustrated characters for a national campaign for Tang beverages for Kraft foods (Mondelez)

• Led campaign concept development for local brands and adaptations for international campaigns at Coca-Cola.• Proofread every art published to ensure high-quality content for Ogilvy Ecuador.• Collaborated with cross-functional teams to ensure successful execution of marketing strategies.• Developed strong skills in copywriting, campaign management, and brand adaptation.