I help short-staffed marketing leaders implement and manage a wide range of marketing programs they need to grow.Bring expertise “in house” at a fraction of the cost. Whether you need a “first marketing hire” or someone to augment small, existing teams, I’ll advance your marketing without having to hire multiple, full-time people.

Supporting AI-powered learning platform with performance marketing and other growth objectives.

M2 is the trusted community for forward-thinking, revenue-driven marketers. Learn from the best, meet your peers, and unlock your potential.

Lead all of marketing for fast-growing data management start-up:- In 3 years, built pipeline of $18M with 45% attributed to marketing-sourced and revenue growth of $2m to $8M- Built SEO and content marketing program from scratch, growing to 10K+ visitors/month and contributing to $500k pipe/quarter on average- Launched virtual event generating over 3600 registrants and 1000+ attendees Proactively responsible for: demand creation/generation, marketing channel mix, content production/operations, thought leadership, website development/optimization, pipeline creation, reporting/analytics, budget management, media relations, team leadership and more.

Oversee delivery of agency’s marketing operations services to diverse portfolio of clients:• Manage day to day team production, project management and client relationships• Expertise in key marketing technology including marketing automation, data platforms and reporting tools

Key Clients:Gabriel Sales 2012 - 2014• Deployed and managed numerous demand generation engines serving various businesses/verticals in one year• Implemented 14 instances of marketing automation, including Pardot, Act-on, and eTrigue• Increased qualified inbound leads 30% by employing best practices to maximize and improve SEO strategies. • Improved client retention rates by demonstrating superior technical aptitude and client services/account management skills. • Conceptualized and implemented SEO strategy which delivered 40%+ increase in inbound traffic for clients.• Managed team of employees and sub-contractors to execute marketing services.Cydec 2012 - 2014• Lead technologist for eCommerce/internet marketing software setup and optimization • 5 year expert in Cydec internet marketing technologyArizona Republic - 2011 - 2013• Project management and delivery of multi-site (12+ sites) and multi-user (100+ users) web publishing environment integrating Kapost (content marketing platform) with Wordpress Network Sites. • Implemented SEO strategy and technology that helped grow organic traffic to 2500+ visits/month.Options University Group - 2009 - 2017• Configured, launched and performed live troubleshooting of E-commerce and product delivery platform, which lead to $1MM sales in first week of launch. • Increased lead form conversions 10+ % by implementing and deploying advanced multivariate testing software and campaigns.• Boosted shopping cart revenue by $200+/per transaction through the creation of advanced cross-sell and up sell sequences.• Built E-commerce and marketing dashboard which showcased the company’s value and viability in support of its sale to Wealth Builder, LLC.

Led overall direction of marketing strategy and management of marketing operations, focused on data-driven lead generation through search engine, content and email marketing growing organic traffic and lead volume to 100% YoY growth (2016 to 2017),100K visitors/month and 2000+ B2B leads/month.

Responsible for exponential organic traffic growth, high engagement and converting marketing automation/email marketing campaigns and leading reporting/analytics culture for a growing SaaS start-up.

Growing brand awareness, reach and lead generation for B2B SaaS marketing automation company. Delivering on goals with data-driven results using marketing/sales technologies and strategies. • In first 90 days, grew blog subscriber base by 10X with ongoing content marketing and social media, resulting in additional 60% increase in lead generation.• Grew lead generation 155% in Q1, 2015 compared to Q4, 2014 benchmark

Demonstrated an expert level understanding of digital technology and its use to deliver specific marketing strategies in support of the company goals.• Accelerated launch and management of marketing/sales automation platforms (Net-Results / Salesforce), full website re-design, ongoing demand generation, lead database growth, inbound/outbound marketing campaigns• Implemented weekly KPI dashboard and project reporting

Devised innovative strategies to drive online traffic to company website, created and oversaw graphic design, web programming, copywriting, B2B digital marketing strategy, and technology implementation to position five different vertically integrated business units effectively. Lead usability, design, content and conversion of the company website tracking conversion rates and making improvements to the website.• Enhanced and supported branding strategy by redesigning and authoring corporate websites serving the four main business verticals (Café/Restaurant Design, Equipment Sales, Wholesale & Commercial Ingredients).• Fully overhauled of SEO strategies and lead capture forms which increased inbound inquiries tenfold and the website ranking on first page of Google for essential key phrases.

Planned and executed strategies in support of the Admissions, Marketing and Finance departments. Delivered superior database reporting, implementation and management of marketing technology while performing departmental quality assurance. Evaluated data obtained to formulate the basis of the admissions departments communication strategy, with a central focus on improving sales and gaining advantage over competitors. Prepared daily operations reports and monthly KPI reports for the use of the Executive team.• Developed database marking strategy which improved “applicant-to-registrant” conversion by 4% resulting in a $2MM+ increase in tuition revenue.• Changes to online application process resulted in 4% increase – a $750,000+ increase in tuition revenue.