Michael Fulton Email & Phone Number

Greece

Toronto, Ontario, CA

• I was the first marketing hire for this SaaS startup, focused on implementing customer acquisition strategies across all channels (owned, shared, earned, and paid) to grow the customer base and revenue.
• Implemented account based marketing (ABM) to ensure our spend and efforts are being used effectively and efficiently. Accomplished this by defining our ideal customer profile (ICP), building customer personas.

Mississauga, Ontario, CA

• I was promoted from Marketing Manager to Marketing Director after 3 months at eSmartr and have worked tirelessly to help transform the company from an idea into a diverse desirable brand.
• In my first 6 months, I wrote the brand’s voice guidelines, defined the key audience segments, built buyer personas, led the launch of a new website, built the marketing rollout strategy as we grew from 2 product SKUs.
• Increased store conversion rates for new visitors by 145%, mobile users by 270%, and returning visitors by 302%
• Built and implemented on-site pop-ups and email marketing strategies to increase conversion for lead generation (+30%), abandoned cart (+20%), and customer loyalty (+45% reviews)
• Lead content marketing strategy to improve SEO through targeted blogs and keyword research
• Developed all product launch strategies for eSmartr and each licensed brand partner, including:o Integrated marketing plans, co-presenting pitches, product positioning and rollout, brand voice and guidelines, organic.

London, GB

• As a freelance Marketing Communications Consultant, I've worked with a number of clients to support their marketing efforts and establish more cohesive brands across all of their business offerings.
• Developing and designing web and print-based collateral for client tradeshows, events, products, and business offerings
• Develop social media plans and strategies for clients to improve reach and messaging
• Writing client blog posts to improve credibility, generate interest, and start conversations
• Managed branding and positioning for a start-up service company
• Creating marketing plans and outlining step-by-step solutions for improvementMAIN PROGRAMS AND RESPONSIBILITIES: Hootsuite, Social Media, Marketing Plans, Branding, Research, Content Development, Logo Design, Social.

Beeton, Ontario, CA

• I was promoted to Marketing & Communications Manager in 2016 and have brought a level of polish and professionalism to the Canadian Ski Council's marketing and communications efforts. Sales of all products have.
• Have branded and re-branded 5 core programs, including all copy, collateral, advertising, positioning, logos, packaging, and web pages
• Work as the main contact with our media agency, developing campaign direction and strategies, creating ad content (print and digital), writing copy, and overseeing the $0.2MM ad budgets
• Develop all print and digital ads, web content, and event display signage for the Toronto Ski + Snowboard Show, Canada’s largest winter expo
• Have increased sales of the key funding program – the Canadian Lift Pass Program – year over year, increasing sales by 112% since 2015
• In charge of weekly e-newsletters from start to finish: sourcing content, creating blog posts and imagery, and ad placement and email deployment in Watson Campaign Automation

• While living in Australia, I worked remotely for Polk Three, a small digital marketing firm located in Dallas, Texas, managing all marketing-related tasks for 10 clients.
• Working with one client's sales team to develop product brochures, I performed an analysis of their existing product offerings to determine how we could simplify things. We decided to move from one large line of.
• Wrote posts for Polk Three's blog
• Examined and created custom monthly reporting templates for each client’s web and social data to show the improvements we'd made
• Managed social media design and post syndication for all clients
• In charge of all copywriting, logo design, brand guidelines, brochures, direct mail, email campaigns, press releases, and Microsoft Office templates for Polk Three and clientsMAIN PROGRAMS AND RESPONSIBILITIES: Adobe.

Grapevine, Texas, US

• Buchanan Technologies is a leading IT service management company, but the Canadian office had no marketing support or guidelines. Acting as a one-person marketing team, I worked to develop a clear set of guidelines and.
• Managed all Canadian marketing campaigns, supporting the sales team to drive new business
• Wrote all corporate content for brochures and web properties, developing standardized branding and messaging for Buchanan Associates (Canadian division of Buchanan Technologies)
• Worked closely with the Marketing Director to develop and execute detailed marketing plans
• Managed invites, content, planning, and execution for tradeshows and events to drive attendance and awareness
• Worked closely with the VP, Managed Services on partner marketing programs with Microsoft to improve the company’s sales and marketing efforts

Toronto, Ontario, CA

• H2 Central was a leading agency in the financial sector. However, all of their advertising were being outsourced. I came in and established a one-person department from scratch, bringing a new service offering and.
• Built the advertising department from scratch, serving 20+ clients and instituting all processes and templates (e.g. insertion orders, blocking charts, intake forms, editorial calendars, media plans, competitive.
• Improved client’s annual campaign impressions by over 40% on a 15% smaller budget
• Planned and purchased over $2MM of ad buys
• Created detailed editorial calendars for 15+ clients
• Performed competitive analyses for media planning and marketing plans

• Conduct interviews with web developers to create a new company website
• Work alongside web developers to create a new company website
• Created a small studio for in-house 360 product photography; did all photography and photo editing for the 360 imaging
• Copywriting, photography, and design layouts for the new Compucage website
• Creating marketing material, such as trade show banners, brochures, product instruction sheets, and business cards, using Adobe Photoshop and Illustrator
• Setting up social media outlets (ex. Twitter, Flickr, Wordpress/Blogger) for the company

Toronto, ON, CA

• Assisted with all game-day promotions to create a better overall fan experience
• Work in a team to create a positive atmosphere for all customers
• Interact with fans
• Monitor the success and timing of all events
• Being prepared for any occurrence, with it being a live, time-sensitive, eventMAIN PROGRAMS AND RESPONSIBILITIES: Fan Engagement, Customer Service, Event Management

Bachelor, Sociology And Political Science

Post Graduate Certificate, Advertising Management