Cuvama is the value selling platform built for salesperson adoption.

Creating powerful relationships that will transform Europe into a software superpower

Advising Loyal VC portfolio companies on their monetization strategy

Working with the Oxford Foundry (OXFO) Elevate accelerator to assist inspiring ventures with defining and executing a value-based monetisation strategy

Writing $25k to $50k checks in early stage B2B tech start-ups. Supporting these start-ups with pricing and GTM strategy.

5 person boutique consultancy helping B2B SaaS companies realize their monetization potential through better value-based pricing & selling. After solving the same problem-set, we took the plunge and wrote our first lines of code in 2021 and Cuvama was born.www.mgpricing.com

Led team in development of customer value quantification tools and methodologies in response to company's shift to SaaS strategy. Focus on increasing win-rate, deal size, average selling price of solutions and maximising customer retention rate.

Responsible for the development, marketing, selling and delivery of strategic value-added consulting services to our prospects and customers enabling them to transform themselves into world-class pricing and revenue management organizations. Strategic value-added services include pricing strategy development and execution, pricing capability building, pricing process redesign, change management and pricing performance management.

MBA focused on Decision Sciences

3 weddings in 3 countries (to the same person), and extended honeymoon travelling around Asia. Time off before mortgage and kids.

Managed a cross-functional team of 4 that developed data-driven decision methodology and tools to maximize profit for Microsoft's Online Display Advertising Network ($155M in Annual Revenue in the US)Program-managed the automation of sourcing display advertising space from online publishers, resulting in increased efficiencies and cost-savings of $800K annually Led pilot of newly developed tools and processes in the US and rolled out to the UK, France, Germany and Australia, resulting in a 9% increase in profit margins in targeted geographies

Co-developed advisory services methodology to coach client team on price optimization and forecasting best practices, including change management, successful deployment, and project governance, improving speed-to-implementation and client adoption Led implementation for Rapt's demand forecasting product. Forecasting accuracy increased by 29% post implementation resulting in increased revenue of $3M annually for online publisher client

Change Management Advisor at Leading Biopharmaceutical Company -- Facilitated Accelerated Solutions Environment workshop for senior manufacturing executives, resulting in a 3-year roadmap to increased pricing efficiencies, customer retention and profitability Lead Customer Intelligence Consultant at Global High-Tech Company -- Developed a data governance framework for management of product taxonomies and hierarchies, improving customer performance transparency and pricing consistency across seven business units

Designed and implemented an innovative demand forecasting methodology for a supermarket chain across 1000+ stores, resulting in reduced out-of-stock frequency and duration Co-developed methodology for product clustering to better quantify cannibalization, resulting in more accurate forecasts and pricing policiesProvided business insights to clients based on scientific analysis using proprietary scientific software, leading to higher profit margins through a quantifiable understanding of customer price-elasticity