Maureen Gorman Email & Phone Number

Philadelphia Area

Malvern, Pennsylvania, United States

Develop and execute comprehensive marketing strategies to reposition Vanguard as a destination for savings in addition to investments. Supervise and direct cross-functional teams to launch effective omnichannel campaigns, with a focus on driving conversions to short-term savings products. Communicate expectations clearly and share analytical outcomes with stakeholders, ensuring alignment on priorities and transparency on marketing experiments.- Liaised with data analysts to conduct A/B and multivariate testing for improving product adoption.- Increased perception of Vanguard as a savings destination by 35% within one year, as evidenced by client surveys.- Exceeded fiscal year 2023 cash flow goals for Vanguard's bank sweep product by over 30%, showcasing effective product ownership and marketing strategy implementation.- Implemented marketing strategy by partnering with our creative and production teams, resulting in higher-than expected conversion rates.

Directed creative strategy for the launch of a high-profile cash management account, overseeing landing page, email, and web offer development. Collaborated with UX researchers, data analysts, and product owners to refine messaging and surpass business objectives. Authored creative briefs for new product and fund campaigns, leading to successful project executions. Enhanced cross-functional team collaboration, ensuring alignment with marketing strategies and stakeholder expectations.- Employed strategic team leadership, surpassing client adoption goal for a new cash management account in first six months.- Developed a champion email and web-offer campaign, achieving a click-through rate 30% above the original and 18% higher than subsequent campaigns.- Guided creative team to deliver compelling content in accordance with unique requirements of targeted audiences.

Spearheaded development of The Vanguard Investor, a new email newsletter designed to engage and inform subscribers. Liaised with design and email teams to market the newsletter, ensuring alignment with brand strategy and audience expectations. Managed content creation schedules and collaborated with diverse teams to deliver consistent, high-quality monthly communications.● Authored a popular blog feature, "What would you do?", with top article attracting over 100,000 views and sparking 300 comments, significantly improving audience interaction.- Crafted compelling news and blog articles, utilizing SEO best practices to maximize article visibility and drive web traffic.- Leveraged SEO techniques to increase visibility and readership of created content, contributing to the newsletter's success and audience growth.

Authored compelling emails, news articles, and content marketing pieces for financial platforms, achieving notable impressions and engagement metrics. Enhanced corporate communication strategies by delivering clear, concise content tailored for front-line staff.- Drove audience growth through impactful paid content marketing initiatives.- Created paid content marketing for The Balance and Investopedia, driving audience growth and interaction.- Achieved strong results on impressions and engagement.

Wilmington, De

Developed and refined content for call center employees, ensuring clear and concise communication of time-sensitive, mission-critical information. Produced engaging content for company intranet, including motivational stories for the secure employee app.- Facilitated rapid information dissemination to call center employees, improving operational efficiency.- Recognized for producing engaging Intranet posts, including coverage of Hurricane Harvey's impact on company operations.

Malvern, Pa

- Wrote Communication Bulletin for Managers & Supervisors, a four-page subscription-based bi-monthly newsletter. - Wrote The Nonprofit Board Report, an eight-page subscription-based monthly newsletter. - Wrote blog posts for Safety News Alert, a website covering workplace safety issues.- Contributed guest blog posts across the Web to improve the company's SEO..- Tuned in to subscribers' needs by talking to them daily on the phone and analyzing marketing numbers. - Interviewed and stayed in touch with consultants and other management experts on the phone and via Linked In. - Managed other editors by providing constructive feedback on their work and helping them to develop career paths. - Contributed to other newsletters including Keep Up to Date on Payroll, Safety Compliance Alert and Administrative Professional Update. - Edited, proofread and contributed to several other newsletters and blogs.

Malvern, Pa

• Communicated major human resources policy changes forthis Fortune 500 company with more than 12,000 employees.• Handled highly sensitive information and made sure it conformed with strict legalguidelines and HR policy.• Wrote print and Intranet pieces on topics including: Changes to benefits duringopen enrollment; management-only directives about issues such asperformance review standards and bonus policies; weekly work-life balancearticles.• Collaborated with with web designers and programmers to create userfriendly,intuitive content for the Vanguard website.• Conducted customer focus group reviews of the Vanguard website and madechanges based on the results.• Wrote a range of content including: timely articles on the economy, fundmanager interviews, marketing material and content for online transactionsand forms.

Malvern, Pa

Directly managed other editors by providing constructive feedback on theirwork and helping them to develop career paths.• Directed marketing efforts for three publications by gathering customerfeedback, providing input on direct mail campaigns and sharpening the focusof telemarketing efforts.• Wrote Safety Compliance Alert, an eight-page bimonthly subscription-basednewsletter.• Kept on top of subscribers' needs by talking to them daily on the phone,touring their facilities and analyzing marketing numbers.• Wrote special reports to drive subscriptions and complement direct mailpieces.