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Experienced Sales Executive with a proven ability to lead high-performance teams, drive operational efficiency, and revenue growth. Extensive management, sales and business development experience across the advertising technology ecosystem. Proven sales leader within new business start-up and large multinational organizations. Consistently exceeded sales quotas on a quarterly and annual basis.Deep knowledge of sell-side technologies including digital ad serving, campaign management and programmatic platforms used in the monetization, optimization and measurement of video advertising campaigns – across multiple digital channels including web, mobile, CTV, and addressable television systems. Keen understanding of real-time bidding and Programmatic capabilities and best practices that support yield optimization and video monetization strategies across global markets.Experience
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Media PartnershipsIspotNew York, Ny, Us -
Vice President, Supply And Data PartnershipsSymitri Sep 2024 - Present -
Sr. Director, Publisher DevelopmentFreewheel Aug 2016 - Jul 2024New York, Ny, UsAssumed positions of increasing responsibility across Sales, Strategic Partnerships and New Business Development. Secured long-term contracts with major U.S. broadcasters, distributors, MVPD's and digital-first publishers. Held major responsibility for driving revenue performance for the company's programmatic marketplace over a 7+ year period. -
Client Partner, Liverail At FacebookLiverail Jan 2012 - Aug 2016Keen focus on securing publisher partnerships among U.S. broadcasters, distributors and MVPD's to monetize their video inventory via the Facebook Audience Network. Emphasis on partnering with premium video publishers to manage tightly-controlled, private marketplaces in the monetization of premium video inventory across global markets.
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Senior Vice President, Business DevelopmentKantar Video Aug 2010 - Jan 2012Served as Senior Vice President of Business Development for Kantar Video, a wholly-owned business unit of WPP. The Kantar group of companies represents the largest operating unit within WPP, representing $4.5 Billion in revenues globally. Direct responsibility for developing strategic partnerships with leading online & mobile video distribution channels for paid advertising, promotional and long-form content, including branded entertainment, using Kantar Video’s proprietary video fingerprint and beaconing technology.
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Director, Channel DevelopmentMediamind Technologies (Formerly Eyeblaster, Inc.) May 2008 - Aug 2010UsDirected and managed a business development effort for MediaMind Technologies Inc., a leading provider of digital ad serving & campaign management solutions used by digital media and creative agencies as well as online portals and publishers. Primary responsibilities include managing global partnerships with MSN, AOL and Yahoo while establishing and managing strategic partnerships with tier one publishers, video platforms and online ad networks. Result: Formed Eyeblaster's Publisher Development team from the ground up while increasing Eyeblaster global revenues via a global partnership with MSN by 12% in 2009. -
Director, Business DevelopmentShift Control Media 2007 - Apr 2008Served as director of business development for Shift Control Media; a small, Connecticut-based startup specializing in the development of original games and related strategy on behalf of agencies and brand advertisers directly.
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Sales ManagerSizmek (Formerly Mediamind) Jul 2006 - Oct 2007UsManaged an East Coast sales territory for Eyeblaster, Inc., a leading rich media provider specializing in digital ad serving and campaign management solutions for interactive advertising agencies and advertisers. Includes display, video, search and in-game channels.Consistently exceeded sales quotas by 35% and more. Prospected and closed hundreds of display advertising campaigns (rich media, video, in-game) within established agency timelines - including the largest ever in company history.Established positive agency relationships across media and creative teams to win repeat business and secure long-term ad serving contracts with top-tier digital advertising agencies and advertisers direct.
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President & FounderLookmedia Jan 1999 - Jul 2006Founded LOOKMEDIA in 1999; a New Media consulting firm specializing in network-based content production and delivery.Established the business from the ground up. Successfully secured new media consulting agreements with a respected list of clients including Cap Gemini, Johnson & Johnson, Cartier, GE Capital, Google, Inc., GE&Y, IBM Global Services, MasterCard International and UST Inc.Increased sales & revenue by 30% year over year - over a 7 year period.
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Vice President, Production & DevelopmentCabin Fever Entertainment (Subsidiary Of Ust Inc.) Sep 1987 - Jan 1999Assumed positions of increasing responsibility starting as Production Manager, UST Inc. in 1987, culminating in the position of Vice President of Production & Development for Cabin Fever Entertainment, Inc. Sole responsibility for establishing the capabilities of the department from the ground up, including equipment & personnel. Produced and acquired hundreds of original programs for sale & distribution by CFE, including home video, direct to TV and independent film projects for limited theatrical release. In 1993, CFE revenues exceeded $34M and pretax earnings of $5M. In 1997, CFE was purchased by Hallmark Entertainment.
Marc Gaccione Skills
Marc Gaccione Education Details
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Southern Connecticut State UniversityCommunications -
Greenwich High School
Frequently Asked Questions about Marc Gaccione
What company does Marc Gaccione work for?
Marc Gaccione works for Ispot
What is Marc Gaccione's role at the current company?
Marc Gaccione's current role is Media Partnerships.
What is Marc Gaccione's email address?
Marc Gaccione's email address is ma****@****ail.com
What is Marc Gaccione's direct phone number?
Marc Gaccione's direct phone number is +191721*****
What schools did Marc Gaccione attend?
Marc Gaccione attended Southern Connecticut State University, Greenwich High School.
What are some of Marc Gaccione's interests?
Marc Gaccione has interest in They're The Best, Horsing Around With My Two Young Kids.
What skills is Marc Gaccione known for?
Marc Gaccione has skills like Digital Media, Online Advertising, Digital Marketing, Strategic Partnerships, Sales, Advertising, Mobile Advertising, Web Analytics, Strategy, Ad Networks, Ad Serving, Display Advertising.
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