As the Director of Admissions and Operations at The Bay School of San Francisco, I provided strategic leadership in implementing streamlined systems and processes to enhance workflows, facilitated effective communication with prospective families, and forecasted future admissions cycles. My role entailed leveraging a deep understanding of The Bay School's culture, the independent school landscape, and recruitment practices to drive our admissions strategy. Working hand-in-hand with the Director of Admissions & Flexible Tuition, I lead our admissions team and school community in executing tactical action plans and long-term strategies to achieve our vision of a diverse and dynamic student body.Key Responsibilities:1. Designed, built, and enhanced admission-related systems and programs, such as Ravenna Admit. 2. Contributed to the planning, designing, and implementing of admissions events and processes and effective outreach strategies.3. Co-lead a high-functioning admissions team in creating and maintaining mission-centric and values-driven admissions processes and programs.4. Collaborated with the Dean of Enrollment Management to develop and manage a strategic marketing plan, including effective outreach and communication strategies. 5. Developed and iterated the rubric for evaluating applicants, structure and co-lead admission committee deliberations, and renders admissions decisions of applicants. Serves as a member on the Flexible Tuition Committee.

As the Associate Director of Marketing and Communications, I played a pivotal role in shaping and executing strategies that resonate with Bay's mission. In collaboration with the Director of Marketing and Communications, we were tasked with strengthening our brand identity while ensuring that all efforts align closely with our overarching strategic objectives.Key Responsibilities:1. Conceptualized and managed digital media, social media, website content, photography, and videography.2. Supported the Admissions department and contributed to marketing collateral, social media campaigns, and messaging strategies. 3. Collaborated with the director to develop and execute paid social and search campaigns, meticulously tracked metrics and key performance indicators to refine our approach continually.4. Managed the school's communications workflow. Managing requests and disseminating information through all-school emails and the weekly e-newsletter. 5. Serve as the school's photographer and videographer, ensuring that our visual assets are maintained and readily accessible.

Key Responsibilities: 1. Selected, trained, and mentored approximately 125 student hosts and admission leaders.2. Designed and coordinated an effective Student Visit Program and Revisit Week Program.3. Collaborated with the Director of Admission to: a. Design and execute efficient outreach strategies and recruitment events. b. Develop effective marketing materials across multiple platforms. c. Establish an extensive communication plan.4. Developed and maintained strong partnerships with local Bay Area placement counselors.5. Read and evaluated admissions files and served as the co-leader of the Admissions Committee.6. Worked on the Flexible Tuition Committee to prioritize grant candidates.7. Served as a four-year advisor to eight Bay students, meeting with them twice weekly.

In my role as Assistant Director of Undergraduate Admissions at Dominican University of California, I had the opportunity to connect with prospective students and guide them through the admissions process.From evaluating applications to organizing campus events, I was involved in welcoming new students into our community. I worked closely with our team to develop and implement communication strategies that resonated with our audience.Key Responsibilities:1. Represented Dominican at high school and community college fairs and transfer days. 2. Read and evaluated admissions files. 3. Served as the liaison for the LINES BFA Dance Program and the Transfer Nursing Program.4. Hired, trained, and mentored a team of 25 Student Ambassadors.5. Improved upon the admission CRM (SLATE) to work efficiently for departmental needs. 6. Developed an email communication plan to support overall admission goals for the Office of Undergraduate Admissions