Sr. Director, Franchise Services
Atlanta, Georgia, Us
Approved all development agreements, license agreements, and requests for site review. Led a team that performed system-wide new unit site analytics, development reporting, and franchise administration. Screened new franchise candidates. Developed revenue and expense forecasts. -Increased system-wide sales by $13.8 Million representing more than $550,000 in EBITDA. Co-developed and implemented a highly successful strategy to reduce development agreement defaults by an unprecedented 15%.-Devised development strategies and implemented tactical franchise policies resulting in 150+ new unit commitments. Developed non-traditional development incentives and successor, mutual release, and impact policies. Researched, analyzed and crafted franchising policy to mitigate sales cannibalization to achieve top 5 company goal. -Negotiated government contract with projected EBITDA exceeding $4M. Sold development agreement with the Army & Air Force Exchange Service (AAFES) to develop 100+ Arby’s restaurants at worldwide U.S. Military Installations. -Influenced integration and implementation of enterprise resource planning software platform (ERP). Served on business advisory leadership team responsible for oversight of $5.5M, 2 year project.-Implemented extensive Geographical Information System (GIS). Developed site analytics of proprietary and competitive business intelligence for real estate site selection, sales forecasting, and market optimization. Created database of development activity, which included detailed tracking of development pipeline and real estate and construction project management.-Built new franchising team. Co-developed activation plan, identified & filled department staffing needs, conducted termination/release conversations and kept non-relocated employees motivated during a 15 month transition, while facilitating four department moves within 90 days.