Ganeshkumar Marimuthu Email & Phone Number

United States

Bangalore Urban, Karnataka, India

• Managed entire International and India regions monthly 60+ campaign’s delivery and performance and programmatic revenue of entire 7 languages sites of asianetnews.com
• Reduced 50% of campaign execution cost effectively using GAM and DV360.
• Handled Programmatic partner onboarding, implementation and yield optimization process.
• Uploaded new ads.txt entries in AWS cloud and Meta campaigns data to Big Query DB.
• Ad stack Management - daily monitoring and changing campaign setting and moving it to external DSPs (DV360, Eskimi) to improve the programmatic revenue.
• Handled 2M $ annual budget deals in DV360 & GAM for Honeywell, AXA, Canon, Betway etc.

Bangalore Urban, Karnataka, India

• Managed monthly 30+ display campaign's delivery and performance in all International and South regions of India and programmatic revenue of all 7 languages sites and Apps of asianetnews.com
• Created ad copies using Canva, Google web Designer and Snagit for display and sponsor content campaigns. Provided the demo link for the Expandable, Interstitial, custom innovation banners.
• Helped Team members in case of any Challenges they are facing in the campaign executions and implementation. Trained 10+ New Joiners and guided them in the campaign executions and reporting.
• Handled 7+ performance campaigns each month using Google ads, Meta, DV360, Trackier & Affise. I also oversaw the end to end ROS & RB display and video campaigns execution by optimization & scaling it across DV360 & GAM.
• Through effective optimization, acquired 1M+ user every month with CPC 0.003 $ by running responsive display campaigns in Google Ads and measured it's performance in GA4. And created 1st party Audience base in GA4 and.
• Handled complete ad tech implementation for the new products, please find the new sites links for your reference. bangla | hindi. Completed PubMatic open Wrap script implementation for Desktop, Mweb, AMP| Amazon S2S.

United Kingdom

Bengaluru Area, India

• 100% on time direct campaign activation and end to end programmatic setup. Shared campaign go live screenshot on the day of the campaign start even on weekends. Provided support for 24x7.
• Monitored 25+ Campaign's performance closely and did hourly optimization for the Roadblock to achieve the campaign deliverables and sent post campaign analysis reports to the client within 24 hours of campaign closure.
• Coordinated with 5 sales teams for the smooth campaigns execution.
• Posted 50+ Sponsored content Monthly in websites and all social handles and delivered it's committed views by effectively coordinated with the vendors

Chennai Area, India

• Generated 50 to 100+ tags for each campaigns in CM360 which includes floodlight tags, vast & ins tags (banner, instream video) and site severed tags with UTM strings applied to them and sending them to the respective.
• In DV360 & other DSP, did campaign setup (for display, video, YouTube, native ads), pixel implementation, creative upload, report generation etc. and also did daily optimization for 20+ campaigns to maintain the.
• Along with Roku OTT ads handled 10+ Metro.co.uk campaigns in GAM monthly and helped them achieve the contextual targeting by creating 100+ key value in GAM.

Chennai, Tamil Nadu, India

• Worked in CM360, DV360, GAM and in some DSP consoles. Did daily optimization for 25+ programmatic campaigns by fetching reports from the ad verification console (MOAT, IAS, DV).
• Implemented excel macro to filter various reports makes the optimization process easier and faster.
• Generated 5+ reports weekly for the metro.co.uk team from the Google Analytics and GAM.

Chennai Area, India

Executed monthly 50+ Roku CTV ad campaigns in GAM. Also did 10+ campaign setup in DV360, TTD, TubeMogul(Adobe DSP) and optimized it regularly. And Generated daily 50+ tags in CM360.