Ganeshkumar Marimuthu Email & Phone Number

Phoenix, Az, Us

United States

Bangalore Urban, Karnataka, India

• Managed entire International and India regions monthly 60+ campaign’s delivery and performance and programmatic revenue of entire 7 languages sites of asianetnews.com• Reduced 50% of campaign execution cost effectively using GAM and DV360.• Handled Programmatic partner onboarding, implementation and yield optimization process.• Uploaded new ads.txt entries in AWS cloud and Meta campaigns data to Big Query DB.• Ad stack Management - daily monitoring and changing campaign setting and moving it to external DSPs (DV360, Eskimi) to improve the programmatic revenue.• Handled 2M $ annual budget deals in DV360 & GAM for Honeywell, AXA, Canon, Betway etc. • Each month achieved 20,000+ conversions for lottery client with CPA under $ 5 through DV360.• Provided necessary report to the COO and Managements based on their needs and requirements.• Handled campaigns for Dole, Pringles, Badoo, McVitie’s, Brew Dog etc. and many other client’s Meta, Snapchat, Pinterest, DV360 campaigns for their ecommerce sales in Tesco, Asda, etc

Bangalore Urban, Karnataka, India

Managed monthly 30+ display campaign's delivery and performance in all International and South regions of India and programmatic revenue of all 7 languages sites and Apps of asianetnews.com• Created ad copies using Canva, Google web Designer and Snagit for display and sponsor content campaigns. Provided the demo link for the Expandable, Interstitial, custom innovation banners.• Helped Team members in case of any Challenges they are facing in the campaign executions and implementation. Trained 10+ New Joiners and guided them in the campaign executions and reporting.• Handled 7+ performance campaigns each month using Google ads, Meta, DV360, Trackier & Affise. I also oversaw the end to end ROS & RB display and video campaigns execution by optimization & scaling it across DV360 & GAM.• Through effective optimization, acquired 1M+ user every month with CPC 0.003 $ by running responsive display campaigns in Google Ads and measured it's performance in GA4. And created 1st party Audience base in GA4 and effectively used it in camapign targeting and remarketing ads.• Handled complete ad tech implementation for the new products, please find the new sites links for your reference. bangla | hindi. Completed PubMatic open Wrap script implementation for Desktop, Mweb, AMP| Amazon S2S UAM integration | Video ads integraion in the Dailymotion player for Web, AMP & App | Monthly 3,000$ Revenue Generation widget integration | ad refresh and header bidding script implementation.• Posted 20+ Featured/Sponsored content post each month in both websites and social platforms

United Kingdom

Bengaluru Area, India

100% on time direct campaign activation and end to end programmatic setup. Shared campaign go live screenshot on the day of the campaign start even on weekends. Provided support for 24x7.• Monitored 25+ Campaign's performance closely and did hourly optimization for the Roadblock to achieve the campaign deliverables and sent post campaign analysis reports to the client within 24 hours of campaign closure.• Coordinated with 5 sales teams for the smooth campaigns execution.• Posted 50+ Sponsored content Monthly in websites and all social handles and delivered it's committed views by effectively coordinated with the vendors

Chennai Area, India

Generated 50 to 100+ tags for each campaigns in CM360 which includes floodlight tags, vast & ins tags (banner, instream video) and site severed tags with UTM strings applied to them and sending them to the respective vendors after MOAT wrapping it.• In DV360 & other DSP, did campaign setup (for display, video, YouTube, native ads), pixel implementation, creative upload, report generation etc. and also did daily optimization for 20+ campaigns to maintain the KPIs(Viewability, VCR, IVT, AVOC, CTR) above the benchmark.• Along with Roku OTT ads handled 10+ Metro.co.uk campaigns in GAM monthly and helped them achieve the contextual targeting by creating 100+ key value in GAM.

Chennai, Tamil Nadu, India

• Worked in CM360, DV360, GAM and in some DSP consoles. Did daily optimization for 25+ programmatic campaigns by fetching reports from the ad verification console (MOAT, IAS, DV).• Implemented excel macro to filter various reports makes the optimization process easier and faster.• Generated 5+ reports weekly for the metro.co.uk team from the Google Analytics and GAM .

Chennai Area, India

Executed monthly 50+ Roku CTV ad campaigns in GAM. Also did 10+ campaign setup in DV360, TTD, TubeMogul(Adobe DSP) and optimized it regularly. And Generated daily 50+ tags in CM360.