Michelle G. Email & Phone Number

London, On, Ca

Phoenix, Arizona, United States (Remote)

Mentor entrepreneurs and business owners in scaling their businesses to the next level using content marketing and SEO strategies that align with their marketing channels and support business goals. • Educated entrepreneurs on content strategy, including competitive analysis, identifying KPIs, developing target persona(s), and keyword/content gap analysis to discover new content opportunities• Consulted with kulaBrands' clients and provided their teams with written on-page SEO recommendations • Identified and suggested fixes for keyword cannibalization issues where more than one page targeted the same intent• Demonstrated content planning concepts by defining quarterly (or monthly) themes that align with goals. Themes break down into supporting topics for weekly posts and/or video• Assist business owners in creating content briefs and outlines to support target keyword(s), match search intent and thoroughly cover the topic• Utilized performance data in Google Search Console/Analytics to make suggestions for improving existing content to boost search engine rankings.• Collaborated with writing team to optimize web content for featured snippets• Worked with team to plan and execute launch strategy for custom branding & marketing software• Co-manage team of developers to ensure on-time deliverables • QA and testing of new websites, software and mobile apps• Social Media Training & Course Development => Trained a community of over 2000 network marketers on social media set-up (various platforms), social media strategy and inbound marketing tactics, • Developed strategies to steadily and consistently grow clients' emails lists from 0 subscribers to 200-1100 additional subscribers monthly. • Completed Amazing.com Amazon course => Assisted inventors and entrepreneurs with Amazon FBA, Amazon PPC, Amazon SEO and product listing optimization• Speaker at annual conference in Las Vegas (2017)

London, Ontario, Canada

• Routinely compared deals among various cruise lines to obtain best option for client• Researched cruise pricing and itinerary options, and presented written quotes to clients• Negotiated deep discounts for specialty cruise groups, including corporate incentive getaways• Dealt with last-minute changes and other scheduling issues with both cruises and airlines• Trained new cruise agents and supervised a small staff• Facilitated the resolution of customer service issues

London, Ontario, Canada

• Developed and implemented SEO strategies for over 30 clients that improved search engine performance and resulted in an overall traffic increase of 23% year over year • Audited content on client websites and collaborated with team to remove or upgrade underperforming thin, duplicate, or low-quality content.• Collaborated with internal teams to enhance design, usability, content and conversion points of client websites.• Conducted competitive backlink analysis to identify links that point to dead pages; suggested relevant page from client site as a replacement, resulting in new backlink acquisition.• Analyzed log files to identify how web pages are being crawled; created a plan to correct issues• Utilized Google's URL Inspection tool and Chrome Developer Tools to identify and fix pages and links that might be blocked by JavaScript• Remained current with industry trends and skills to uncover new opportunities for clients’ websites.• Handled all client relations, providing feedback, updates and monthly reports.

Wyoming, Ontario, Canada

• Developed front-end website components such as templates and content pages. • Troubleshot and QA’d front-end related issues on all municipal government websites.• Planned and executed website migration to MS SharePoint in collaboration with tech team.• Worked with creative team to produce visually appealing web pages, emails, and interfaces based on design mock-ups.• Maintained consistency through established frameworks and style guides.• Optimized and tested web pages for multiple browsers and screen resolutions.• Complied with web accessibility protocols in accordance with WCAG guidelines.• Communicated with Project Manager regularly to advise of progress

London, Ontario, Canada

• Maintained company websites and corporate intranet, including content and layout updates as well as site structure upgrades.• Created graphics within branding guidelines for digital marketing assets, such as web presentations, and digital imagery.

London, Ontario, Canada

• Handled high-level travel accounts, which included top Fortune 500 companies and government clientele• Planned all aspects of business travel => air, hotel, car, rail, limo - and stayed within allocated travel budgets• Customized airline routings, including round-the-world itineraries• Booked clients and scheduled crew for private jet travel• In conjunction with air travel, planned and coordinated meetings, conferences, events and tee-off times around the world for up to 3000 people; Responsible for facilitating billing and payments between clients and venues.• Completed weekly agency accounting reconciliation reports for all airlines (BSP Canada)• Successfully resolved debit memos resulting in savings between $20K and $30K; recovered monies owed company due to fraud and credit card rejects.• Utilized various GDS travel reservations systems (Amadeus, Sabre, Worldspan, Apollo, etc.) • Team Lead for computer training - Trained management and co-workers on new systems when switching from Air Canada's old ReserVec system. • Provided passport and visa assistance for corporate clients• Chosen out of 370 employees as Employee of the Year at annual Amex Canada conference• Part-time Financial Services Agent (Bonded) -> Issued Amex travellers' cheques, emergency charge card replacements, conducted worldwide currency exchange for travellers

London, Ontario, Canada

• Booked air, hotel, car, rail and limousine using various travel reservation computer systems, modified air reservations, booked complex international itineraries, manually booked Amtrak reservations utilizing the Apollo reservation system.• Identified and promoted to the Lead Consultant due to strong customer service and problem solving skills.• Recognized company-wide as technically savvy and able to navigate multiple computer systems with ease• Booked vacation travel packages and cruises for corporate clients as requested

Honors Diploma, Web Design & Digital Marketing

Travel Careers Honors Diploma, Tourism And Travel Services Management