Michael Gatto Email & Phone Number

Farmington Hills, Michigan, US

Leader, Designer, Mentor

Detroit, Michigan, US

• Staff Experience Designer (2020-Present)
• Lead and participated in exploratory design sprints to define the new design system for Rocket products. (Rocket Mortgage, Auto, Home, TPO, Loans, Money)
• Launched a component library of foundations, patterns, and page layouts.
• Set visual standards and wrote documentation for design system components and pattern usage to guide team members.
• Mentored junior designers across Rocket products to improve design quality and build team member skills.
• Collaborated with and mentored team members and senior leaders on communication design. Assisted in the development of vital strategic internal and external presentations.

Detroit, MI, US

• Experience Director (2019-2020)
• Led the product team on Rocket Pro, a product for brokers, real estate agents, and financialplanners to refer, originate, and process mortgages.
• Directed the gathering of requirements, set high-level strategic and design direction, staff resourcing, mentoring, creative critiques, and strategic presentations.
• Led a creative staff of 12; strategists, UX/UI designers, and content creators.
• Defined and developed features in an agile environment with product managers, product owners, and development teams.Clients: Rocket: Mortgage, Pro TPO, Auto, Solar, Homes, Money

New York, New York, US

• Worked on Ford’s Global User Experience team, developing a new design system and UI kit for Ford/Lincoln HMI, Web, and Apps.
• Led multi-disciplinary agile teams advancing features and consumer experiences for Ford’s brand sites and Fordpass App.
• Presented creative and product development progress to Ford’s senior leadershipClients: Ford Motor Company

Ann Arbor, MI, US

• Phire is a small branding agency of 20 talented folks. My role was to oversee all the digital output, from strategy and UX/UI design to development and deployment.
• Helped build agencies’ digital design practices and processes.
• I worked with the brand team to conceptualize, design, and present creative.
• Led design and development teams to execute responsive websites and digital campaigns. Mentored and matured the team’s digital capabilities.Clients such as University of Michigan, Mastercraft Tires, First Martin.

St Louis, MO 63141, MO, US

• Led the vision, direction, and methodology of Perficient Digital’s User Experience discipline.
• Managed and mentored Creative Directors, Copywriters, and Designers.
• Actively supported business development, developing creative and pitching clients.
• Worked on cross-disciplinary teams (PMs, Strategists, UX, UI, Engineers, QA.)
• Developed deep expertise in digital brand development, user research, client presentation, UX/UI design, and delivery.Clients such as Little Caesars, Lids, Hunter Douglas, University of Michigan Athletics, AAA Life.

GB

I began my digital career in 1997 at Enlighten, an agency of 15 people, as an interactive designer creating animations and user experiences for CD-ROM-based marketing for large software companies. Enlighten quickly grew and expanded into a full-fledged digital agency of 80 folks in the early 2000s. We worked with an eclectic set of clients over a broad.

Before digital, I worked as a junior and lead designer for several small print-based agencies and publishers. These experiences included developing publication brands (magazines/ newsletters), campaign and collateral materials (annual reports, brochures, ads, billboards, and display.) My print experience served as a foundation for my digital pursuits..