Poplin is a venture-backed on-demand, app-based marketplace for consumer laundry services.● Led the creation of new customer lifecycle marketing programs resulting in a 45% improvement in Customer Lifetime Value (LTV).● Launched new marketing channels Direct Mail and Paid Social which resulted in 78% increase in new customers, or $5M in revenue annually.● Generated $3M annually in new revenue stemming from the search, selection, and implementation of a marketing technology stack. This included a Customer Data Platform (CDP), marketing automation tool (Braze), mobile marketing attribution (AppsFlyer) product analytics (Mixpanel), and data warehouse.● Directed the marketing site and landing page roadmap informed by revenue goals, user- and A/B testing, and data analytics to create a customer oriented experience.

Credit.com is a private equity backed, fintech based financial services marketplace where 100 million consumers come to view their credit report and score and connect with thousands of financial products. ● Owned the creation of an additional $15MM in revenue annually through a dynamic personalization model built on Lifecycle marketing data and deployed through On-site, Email, and In-App Messaging. ● Planned, designed, and managed the implementation of a new Salesforce marketing technology stack resulting in a 32% increase in customer retention and offer match rate.● Responsible for the roadmapping, development, coaching, and leadership of a 10-person team, with one of the highest promotion rates of teams within the company.● Led the execution of revamping our Customer web portals and mobile apps to a new content management system and web tech stack built on the Adobe platform (AEM, Launch, Target & Analytics).● Built the on-page conversion optimization process, A/B testing and multi-variate testing - increasing on-page conversion by 35%.

Supplied marketing support for Progrexion's family of brands: Lexington Law and CreditRepair.com.Email Marketing: - Led the creation of complex, multi-path marketing automation programs taking into account user behavior, engagement, credit profile data, implicit motivation and other data points. These programs would be triggered from website behavior to our inbound call center, and update based on your interaction to either.- Mitigated deliverability risks by introducing a new real-time validation vendor to eliminate hard bounces and high instances of fraud in email collection. I also implemented an email engagement and inactivity suppression strategy increasing our inbox placement at Gmail from 35% to 95% and currently rising in all other ISP’s.Mobile Marketing:- Led the search and integration of multiple mobile technologies one of which includes a new mobile messaging solution responsible for over $15MM in revenue production.- Built a direct response, behavior-based SMS program that engaged with users, driving inbound calls and website traffic and produced over 25K yearly sales.Analytics and Reporting:- Implemented a multi-touch attribution model for our direct mail efforts that spanned first- and last-touch. This allowed for proper attribution to our new direct mail program, while still giving appropriate attribution to other marketing channels that converted the sales. This model allowed us to scale our direct mail program considerably and make sound financial decisions for the business.Direct Mail:- Built and Optimized a Prospecting Direct Mail program using third-party data models such as I-behavior, mGen, and others to send 250k monthly pieces and driving several thousand new customers at an incredibly low CPA.- Scaled our retargeting direct mail efforts by introducing new segmentation practices, creative and timing testing.

Mobile: Determined market need, sizing, and scope for Overstock's introduction into the direct mobile realm. SMS: Onboarded SMS as a new market channel, targeting a specific subset of users. Managed mobile development teams priorities in developing and in-house SMS marketing solution, developed customer, campaign, and technology strategy. Mobile Push: working with product teams we were able to introduce Mobile Push as customer experience driver as well as a new revenue stream. Managed the implementation of app SDK implementation as well as campaign development including, promotional campaigns, transactional campaigns, and lifecycle/behavioral driven campaigns.

Campaign Development: Coordinated with internal stakeholders, web designers, front-end developers, and supporting marketing channels to create email marketing campaigns responsible for millions of dollars in revenue. Email Deliverability: Responsible for monitoring, maintaining and optimizing email deliverability and inbox placement. Generated and reviewed reporting related to deliverability-focused metrics such as bounce, open, and conversion rates, as well as bounce log details.Testing and Optimization:Lead email testing for multiple aspects of email marketing campaigns to improve open rates, click-through rates, conversion, landing page optimization, revenue and profit per send maximization. Analyzed click data to improve placement of revenue generating content.Defined customer segmentation using database marketing techniques and tools such SQL, database mining, CRM programs, and TRM/ARM. Led process improvement to streamline email creation process and build smarter campaigns with dynamically created and inserted content, deeper segmentation and on-boarding a mobile QA process.

Organized, implemented and maintained all marketing campaigns starting from budget creation and timelines to running analytics and measuring return on investment. Expanded the scope of consistent campaigns that involved optimizing for these marketing tactics with PPC, SEO, Email, Content Network, and Digital Branding. Built Email Marketing as a revenue generator to all marketing campaigns and made it a mainstay for every campaign. Analyzed Email Marketing campaigns and information breakdowns to anaylze efficiency and effectiveness. Increased overall revenue of Email marketing campaigns through optimization of subject line, send times, merchandising/offerings, and list segmentation Worked with several major companies in the powersports world including MotorFist, GearHead, DirtCheapSnow.com, DIrtCheapMC.com, DIrtCheapATV.com and Rexburg Motorsports.

Performed market research on projects assigned specifically to me and my team for the Administra- tion as well as coordinated all events for promotional marketing events that would bring up to 1200 participants.Concepted, developed, executed advertisements and marketing collateral such as brochures, flyers, banners, promo products based on research and verified information.Won an award from the Administration and hospital staff for exhibiting excellence in my everyday work, in concurrent projects and developing relationships with other employees.

Developed and implemented a marketing plan and branding strategy on a minimal budget for a student-run micro business.Coordinated all integrated marketing campaigns with social and digital media as well as print media. Conducted market research to help plan a targeting and pricing strategy.

Prepared over 50 press releases that were circulated to over 100 different international technology publications. Designed marketing materials like flyers, internet advertisements, and trade show brochures. Assisted in product negotiations and positioning in the release of new products. Presented information at major seminars including the American DJ Association.

Planned and conducted training meetings that were attended by other volunteers on a weekly basis.Counseled and directed over 100 volunteers on developing teaching abilities and time-use effectiveness.