Michael Baker, Phd Email & Phone Number

Reinvigorated eCommerce site copy with fun, engaging text that speaks to the audience. Restructured product and category naming conventions to increase searchability.

Orchestrated captivating marketing communications, including promotions, blogs, emails, ads, texts, and social content. Strategically supported product campaigns with compelling copy that spoke to fandoms.

Texas, United States

Crafts diverse content spanning education, fashion, gaming, health, technology, pop culture, and more.

Curated a compelling brand narrative and voice for a tabletop gaming company. Crafted engaging product descriptions, press releases, and more. Supported Rollacrit’s convention presence by providing copy for assets.

Plano, TX

Taught various college classes, including composition, rhetoric, and technical writing. Cultivated creative writing techniques within marketing media, exemplifying rhetoric’s role in branding and communication.

Created content supporting Drips’ AI-powered SaaS texting platform via sales decks, white papers, blogs, and more. Managed content calendar and organized content delivery with sales and executive leadership. Supported lead generation with targeted content that matched the needs of clients.

Dallas, Texas

Leveraged data-driven insights from site data, traffic, and metrics to fashion effective communication strategies for an automotive auction company. Transformed meta descriptions, titles, keywords, and backlinks to enhance site integrity. Created additional content around special auction collections to promote engagement, including video scripts, emails.

Grapevine, Texas

Wrote product descriptions for pop culture and anime licenses, collaborating with prominent industry partners (including Disney, Marvel, and CBS) on ads, headlines, emails, and event copy to ensure all content was aligned and approved. Created convention ads, creative email copy, as well as guides for stores. My pride and joy was the work I did on the Bean.

Irving, Texas

Composed creative B2B campaign and event collateral for corporate and individual tax businesses. Provided copy for emails, articles, social posts, web copy, and more. (One social campaign accrued 5,500+ email subscribers in a single week.) Created event collateral content (including speech writing, invitations, and booklets) for the first annual Future of.

Plano, TX

Lead creator of communication plans and event communications for global travel company. Conducted interviews with the field and executives for the company’s magazine and press releases. Helped generate $1 million in revenue for the “Welcome Back” promotion with engaging copy and content strategy.

Paris, TX

Taught composition, literature, poetry, and drama. As most class material was presented online, I honed my editing skills while I taught.

Commerce, Texas

Taught first-year composition students about academic writing, critical reading, and collaborative research. During this class I developed stronger communication and presentation skills. Despite not being a business environment, many of the skills I learned are applicable in a business setting including time management, attention to detail, and working.

Commerce, Texas

Tutored students one-on-one and in small groups using a variety of different teaching methods. I honed and developed my editing skills, as well as time management, to inspire each student to develop a quality piece of writing.

Mckinney, Texas

Created impactful technical copy for a life and health insurance company. Wrote sales articles, product training, onboarding materials, presentations, advertisements, press releases, and web copy. Worked with HR to create training for new employees.

Mckinney, Texas

Provided customer service to insurance policyholders and applicants over the phone. Validated applications for insurance and confirmed details with applicants.

Doctor Of Philosophy - Phd, English Rhetoric And Composition, 3.91

Masters, English, 3.88

Activities and Societies: Sigma Tau Delta

Ba, English, German, 3.35

Activities and Societies: Sigma Tau Delta, Delta Phi Alpha, Tau Sigma

Associates, General Studies, Psychology, 3.75

Activities and Societies: Sigma Kappa Delta