Michael Baker, Phd

Michael Baker, Phd Email and Phone Number

Writer and Content Creator @ Crunchyroll
san francisco, california, united states
Michael Baker, Phd's Location
Denton, Texas, United States, United States
Michael Baker, Phd's Contact Details
About Michael Baker, Phd

I’m an accomplished writer and content creator with 14+ years of experience in creative marketing writing. My specialty is crafting compelling, engaging copy that tells a brand’s story in a meaningful way. I’ve written about it all — life, death, taxes, film, gaming, and more. In my spare time, I teach college composition classes with a focus on the rhetorical implications of branding and how it impacts communication.

Michael Baker, Phd's Current Company Details
Crunchyroll

Crunchyroll

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Writer and Content Creator
san francisco, california, united states
Website:
crunchyroll.com
Employees:
524
Michael Baker, Phd Work Experience Details
  • Crunchyroll
    Lead Ecommerce Copywriter
    Crunchyroll Jun 2023 - Present
    Reinvigorated eCommerce site copy with fun, engaging text that speaks to the audience. Restructured product and category naming conventions to increase searchability.
  • Crunchyroll
    Lead Copywriter, Ecommerce
    Crunchyroll Oct 2022 - Jun 2023
    Orchestrated captivating marketing communications, including promotions, blogs, emails, ads, texts, and social content. Strategically supported product campaigns with compelling copy that spoke to fandoms.
  • Write Me Stuff
    Content Director
    Write Me Stuff Jan 2012 - Present
    Texas, United States
    Crafts diverse content spanning education, fashion, gaming, health, technology, pop culture, and more.
  • Rollacrit
    Chief Wordsmith And Content Manager
    Rollacrit May 2020 - Present
    Curated a compelling brand narrative and voice for a tabletop gaming company. Crafted engaging product descriptions, press releases, and more. Supported Rollacrit’s convention presence by providing copy for assets.
  • Collin County Community College
    Adjunct Professor
    Collin County Community College Aug 2013 - May 2024
    Plano, Tx
    Taught various college classes, including composition, rhetoric, and technical writing. Cultivated creative writing techniques within marketing media, exemplifying rhetoric’s role in branding and communication.
  • Drips
    Content Developer
    Drips Jan 2021 - Oct 2022
    Created content supporting Drips’ AI-powered SaaS texting platform via sales decks, white papers, blogs, and more. Managed content calendar and organized content delivery with sales and executive leadership. Supported lead generation with targeted content that matched the needs of clients.
  • Copart
    Content Strategist
    Copart Jul 2019 - Dec 2020
    Dallas, Texas
    Leveraged data-driven insights from site data, traffic, and metrics to fashion effective communication strategies for an automotive auction company. Transformed meta descriptions, titles, keywords, and backlinks to enhance site integrity. Created additional content around special auction collections to promote engagement, including video scripts, emails, digital/print ads, and social copy. Improved traffic to auctions with a $0 budget by building blog content that resulted in a 15% increase in blog traffic compared to the previous year and improved the click-through rate to auctions by 20%.
  • Thinkgeek
    Creative Copywriter
    Thinkgeek Jan 2019 - Jun 2019
    Grapevine, Texas
    Wrote product descriptions for pop culture and anime licenses, collaborating with prominent industry partners (including Disney, Marvel, and CBS) on ads, headlines, emails, and event copy to ensure all content was aligned and approved. Created convention ads, creative email copy, as well as guides for stores. My pride and joy was the work I did on the Bean Bag Onesie and the Picard Facepalm Bust (Bronze Edition).
  • Blucora
    Copywriter
    Blucora Apr 2018 - Jan 2019
    Irving, Texas
    Composed creative B2B campaign and event collateral for corporate and individual tax businesses. Provided copy for emails, articles, social posts, web copy, and more. (One social campaign accrued 5,500+ email subscribers in a single week.) Created event collateral content (including speech writing, invitations, and booklets) for the first annual Future of the Tax Profession Symposium. Supported a major rebrand initiative, attending focus groups with customers and integrating feedback into the content.
  • Worldventures Holdings
    Senior Copywriter
    Worldventures Holdings Sep 2016 - Oct 2018
    Plano, Tx
    Lead creator of communication plans and event communications for global travel company. Conducted interviews with the field and executives for the company’s magazine and press releases. Helped generate $1 million in revenue for the “Welcome Back” promotion with engaging copy and content strategy.
  • Paris Junior College
    Adjunct Professor
    Paris Junior College Aug 2013 - Jul 2017
    Paris, Tx
    Taught composition, literature, poetry, and drama. As most class material was presented online, I honed my editing skills while I taught.
  • Texas A&M University-Commerce
    Graduate Teaching Assistant
    Texas A&M University-Commerce Aug 2012 - May 2015
    Commerce, Texas
    Taught first-year composition students about academic writing, critical reading, and collaborative research. During this class I developed stronger communication and presentation skills. Despite not being a business environment, many of the skills I learned are applicable in a business setting including time management, attention to detail, and working with demanding clients.
  • Texas A&M University-Commerce
    Writing Center Tutor
    Texas A&M University-Commerce Jan 2012 - Jul 2012
    Commerce, Texas
    Tutored students one-on-one and in small groups using a variety of different teaching methods. I honed and developed my editing skills, as well as time management, to inspire each student to develop a quality piece of writing.
  • Torchmark Corporation
    Marketing Staff Writer
    Torchmark Corporation Oct 2010 - Jan 2012
    Mckinney, Texas
    Created impactful technical copy for a life and health insurance company. Wrote sales articles, product training, onboarding materials, presentations, advertisements, press releases, and web copy. Worked with HR to create training for new employees.
  • Torchmark Corporation
    Qac Representative
    Torchmark Corporation Mar 2010 - Oct 2010
    Mckinney, Texas
    Provided customer service to insurance policyholders and applicants over the phone. Validated applications for insurance and confirmed details with applicants.

Michael Baker, Phd Skills

Microsoft Office Customer Service Social Media Marketing Team Building Social Media Leadership Project Management Editing University Teaching Marketing Access Team Leadership Marketing Communications Sales Strategic Planning Teaching Research Technical Writing English Teaching Public Speaking Training Adobe Creative Suite Writing Copywriting Creative Writing Advertising Higher Education Event Planning Microsoft Powerpoint Email Marketing Microsoft Word Newsletters Press Releases Search Engine Optimization Communication Marketing Strategy Curriculum Development Copy Editing Annual Reports Incopy Campaigns Public Relations Web Experience Customer Engagement Analytical Skills Product Descriptions

Michael Baker, Phd Education Details

Frequently Asked Questions about Michael Baker, Phd

What company does Michael Baker, Phd work for?

Michael Baker, Phd works for Crunchyroll

What is Michael Baker, Phd's role at the current company?

Michael Baker, Phd's current role is Writer and Content Creator.

What is Michael Baker, Phd's email address?

Michael Baker, Phd's email address is mg****@****orp.com

What is Michael Baker, Phd's direct phone number?

Michael Baker, Phd's direct phone number is +146940*****

What schools did Michael Baker, Phd attend?

Michael Baker, Phd attended Texas A&m University-Commerce, Texas A&m University-Commerce, University Of North Texas, Collin County Community College.

What skills is Michael Baker, Phd known for?

Michael Baker, Phd has skills like Microsoft Office, Customer Service, Social Media Marketing, Team Building, Social Media, Leadership, Project Management, Editing, University Teaching, Marketing, Access, Team Leadership.

Who are Michael Baker, Phd's colleagues?

Michael Baker, Phd's colleagues are Hilary Trabert, Gabriel Rivero, Vlada Bulai, Tom Henry, Ashton Huth, Ilya Ghirici, Fireflame H.

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