Mike Baum Email & Phone Number

Richmond, Virginia, Us

• Handled all management responsibilities including board and staff leadership, development, marketing, communications, finances and strategic planning• Collaborated with other CASA organizations, courts, agencies and volunteer advocates to help speak for abused and neglected children• Worked with corporations, foundations, organizations and individuals• Established new initiatives and partnerships including cause-related marketing and peer-to-peer campaigns, on-line giving, and events

Henrico, Virginia, Us

• Hired to relaunch the oldest Keep America Beautiful (KAB) affiliate in US in 2010. Grew from a staff of one to seven while leading all aspects of the organization, including our development, marketing & communications, and program efforts• Secured long-term contract with VDOT and the Adopt-a-Highway program. This state-wide marketing management partnership grew our KVB annual budget by 60%• Created our mission-centric fundraiser, Shiver in the River. The multi-faceted winter event grew to thousands of participants and over $250K in earned and in-kind revenue annually over the 7 years of the event• Started our 30 in 30 Green Grants program designed to empower groups across Virginia to make an environmental impact in their communities. Since 2011, KVB provided $255,000 for 320 different programs and projects in our 3 mission impact areas • Active involvement with KAB leadership and with their national initiatives and events. Additionally served as State Leaders Council President and on the Executive Council for KAB• Miscellaneous activities include Board Leadership and Executive Committee, Volunteer Management, Strategic Plan, In-kind and Media partnerships, Golf Tournaments, 60th Anniversary Gala, Every Day is Earth Day campaign, KVB Branded Beer, Recycling in the Schools, Great American Cleanup Hampton Roads, RVA Recycles, Free office space, Internship program, CLPP, Corporate sponsorships and support, and Cause-related campaigns

Us

• Handled all aspects of marketing and communications for family-owned Central Virginia HVAC company; including handling manufacturer co-op opportunities, partnership marketing and social media• Participated in numerous Sales Training programs, internal staff meetings and customer sales calls

Us

• Worked with fellow executive team members to establish long range corporate goals and develop marketing strategy to achieve those goals• Handled all marketing activities associated with both divisions. Duties include advertising and media buys; branding of organization; promotions; sponsorships; charitable giving; website; research; trade shows; e-marketing; cause-related/affinity programs; co-op filing and tracking; customer rewards program; award nominations; creative materials; promotional items; vendor relationships; and chamber memberships• Teamed with sales leadership to develop effective marketing campaigns to support sales efforts in multiple divisions• Developed and implement comprehensive marketing plan and department budget• Worked with retail office furniture locations to maximize traffic and sales• Helped coordinate statewide promotion with Virginia Lottery, The Super Teacher Awards• Spearheaded the planning and promotion of annual Golf Tournament and Anniversary Sale Trade Show, the largest table-top show in the state • Created and branded new logo “Total Office Solution” tagline for all business units• Responsible for all internal & external communications and employee activities

Washington, Dc, Us

• Served important leadership role with staff, board of directors, development committee as well as numerous event planning committees• Worked with extensive array of corporations, ranging from small businesses to Fortune 500 companies, to achieve common message and fulfill development objectives • Increased revenue in all marketing and development events, corporate sponsorships, and organizational initiatives over the twelve years in position• Responsible for the management of corporate and media partnerships, business & individual solicitation, prospect cultivation, annual giving and marketing activities• Leadership role in a combination of fundraising events and initiatives resulted in over $1 million revenue of annual budget• Ability to understand and work within the matrix of an organization and/or committee structure to achieve operational and administrative goals• Senior Management Team member responsible for supervision of Development Director, Development & System Administrator, Public Relations Director, and intern positions• Increased exposure of organization and events by over $350,000 annually through in-kind media partnerships and public awareness efforts• Established successful new initiatives and revenue generating partnerships including cause-related marketing campaigns, on-line giving, and numerous benefit events• Responsible for the execution of all statewide publications, printed materials, and website