Advised the client in the process of creating a main logo, 4 alternate logos, and consistent branding for client’s new local businessCustomized 75+ files for formats such as print, embroidery, screen printing, laser cutting, and digital marketingConstructed a visually appealing 25 page menu featuring 6 full-page cocktail illustrations and 3 pages of bi-color illustrations reflecting the business’s decor and themes

Generated advertising materials including art, photo sets, and layouts, resulting in increased brand recognition and a 50% increase in social media following in under a yearRevitalized original logo and introduced 2 additional logos into formats for print, 3D, and digital useIntegrated consistently branded merchandise by creating custom designs for varying types of clothing, increasing sales by over 100%

Composed and directed a cross-functional marketing team consisting of a designer, photographer, content creator, and production company to create engaging content for the business’s social channelsIncreased instagram following by 71% in under a year using strategic tactics including curated content and targeted followersCollaborated with 7 different management teams to develop innovative ideas for marketing campaigns that include wearables and social media strategies to promote the business’s new bars and sports bar themeSecured fruitful relationships with liquor brand representatives and secured sponsorships for 70+ events and promotions at The Upstairs Pub, leading to bulk orders of branded products and monetary giveawaysEnsured a consistent online identity through branding, scheduled posting, and curated content across three social media channels with a combined follower base of over 9K

Managed a consistent online brand identity across 2 social channels through curated contentProduced grammatically flawless social media copy for every postCreated engaging content on a regular basis to increase customer engagement and interest in brand Captured visually pleasing images of food and edited them to improve their qualityProposed and completed plans to create visually appealing promotional signage and social media posts with other team managersEstablished consistency of typography and graphic imagery in all designs for greater brand recognitionDeveloped commanding digital assets, art, and photos to drive sales and increase customer engagement by over 50%

Created a fabrication team to conceptualize, design, and construct a sculpture for the City of Bloomington, which led to a public art installation that enhanced the city’s cultural and natural landscapeConducted thorough research on traffic patterns, weather conditions, and public use of the intended site to ensure a safe and functional design for the communityDeveloped 3 different promotional materials for the unveiling of the sculpture, which generated interest from the local communityEmployed the use of Rhino 6, a 3D modeling software, to create an accurate representation of the proposed sculpture, which aided in visualizing the finished product