Matt Boos Email & Phone Number

Basel, Basel-Stadt, CH

Responsible for Jubbonti®, the first and only denosumab biosimilar approved to treat postmenopausal women with osteoporosis at high risk for fracture, to increase bone mass in men with osteoporosis at high risk for fracture, to treat glucocorticoid-induced osteoporosis in men and women at high risk for fracture, to increase bone mass in men at high risk.

e(three) consulting is focused on creating authentic leadership and customer engagement with our commercial and medical clients. We infuse energy, enthusiasm, and excellence into our client’s DNA and focus on helping Marketing Managers, Sales Leadership and Learning Professionals deliver for their companies in life sciences. www.e-three-llc.com

Thousand Oaks, CA, US

• Responsible for designing and implementing lifecycle management components of integrated brand strategy to build awareness, drive fulfillment, onboarding, and brand loyalty
• Launched Amgen’s first and only FDA approved combination medical device product offering (AutoTouch Connect™ autoinjector coupled with the Embark® App)
• Developed prioritized roadmap and action plan for both short- and long-term opportunities working as the Marketing lifecycle management and innovation lead for Amgen’s largest $4.5B Enbrel brand
• Member of leadership team that revitalized brand performance leading to a reversal of YOY unit decline (-5% to +2%) and 13% new prescription growth (-3% to +10%)
• Launched new Single Dose Vial product to replace manual preparation lyophilized powder vial
• Managed diverse team of senior managers and external consultant focused on innovation

Thousand Oaks, CA, US

• Spearheaded the development, launch and execution of first in company broad consumer osteoporosis disease state awareness and education initiative.
• Collaborated with general managers, regional marketing leads, strategic co-promotion partner UCB colleagues and guided archetype country bone health managers on global strategy
• Led market research in multiple countries (Australia, Canada, Japan, Taiwan, Germany, Mexico and the US) to generate insights that formed the strategic backbone for the disease awareness campaign
• Managed Sr. Marketing Manager and two agency of record partners.
• Partnered with US marketing and corporate communications on strategic consumer messaging
• Managed international congress global opinion leader engagements and archetype country meetings

Thousand Oaks, CA, US

• Led the marketing for all promotional HCP facing tools for all indications (PMO, Male Osteoporosis, and CTIBL).
• Received Marketer of the Year award in 2016
• Created first Prolia virtual selling suite core visual aid utilizing a pilot group of Sales Reps
• Expanded and revised brand messaging based on revised FDA guidelines
• Facilitated Situational Analysis workshop for 2018 and the Semester Sales Meeting
• Functioned as the Oncology and Inflammation Business Unit Integration Partner

Thousand Oaks, CA, US

• Managed the Thousand Oaks territory to grow oncology sales and supported injection networks in the territory to provide alternate fulfillment options for accounts. Received Top Performer rating (2013), the Chairman’s.
• Awarded Rookie of the Year, West Region and the Trailblazer award for top volume in 2013
• Designated as the District Sales Trainer for the Thousand Oaks district
• Increased territory growth in both new and existing Prolia® accounts through new patient starts
• Worked with Inflammation|Oncology Business Unit teams to ensure Prolia synergy in shared accounts
• Selected as guest trainer for New Hire Training in multiple classes

Thousand Oaks, CA, US

• Provided competitive intelligence on commercial and pipeline activities for clinical insights that guided strategy and business development for both the denosumab and sclerostin therapeutic areas.
• Developed productive relationships with US, Global and International teams to define business problems and develop integrated analysis plans based on best practice methodologies
• Applied structured problem solving to collect, analyze and report CI, incorporating primary and secondary data sources
• Organized and facilitated strategic exercises and competitive simulations to generate competitive insights and company plans
• Coordinated and facilitated CI collection efforts at major medical congresses
• Managed a network of primary data sources, including vendors and Amgen employees, to enable effective project execution

Thousand Oaks, CA, US

• Executed marketing activities on the Enbrel® brand team including developing content, targeting, and measuring effectiveness of promotional and educational programs that culminated in a top performer rating.
• Project lead for patient education materials, journal advertisements, sales meeting deliverables, disease education, patient retention programs and interactive visual aid
• Led Pri-Med Dermatologist to Primary Care psoriasis disease education campaign
• Provided guidance on market research planning to the development of Strategic Marketing Plans
• Partnered with the creative advertising agency; coordination, budget, and timeline management
• Worked with cross-indication marketing teams to develop non-personal promotions plan for Enbrel®

Thousand Oaks, CA, US

• Partnered with Sensipar®, EPOGEN®, Aranesp® (Non-Oncology and Oncology) brand teams and advertising agencies to develop brand strategies, integrated communication programs and campaigns aligned with marketing and.
• Served as the primary contact for Legal, Medical, Regulatory, R&D, Compliance, Market Research, Sales, Marketing and Competitive Intelligence
• Managed cross-functional matrix team as Marketing Operations lead for all Nephrology sales meetings and tradeshows (ASCO, ASN, NKF, RPA and ANNA) Accountable for annual Nephrology tradeshow budget in excess of $3MM.
• Collaborated with senior leadership to create new branding and messaging for Amgen Nephrology
• Marketed the launch of Aranesp® SureClick™ injector and expanded Aranesp® indication
• Worked with oncologist and Aranesp® oncology patients to develop educational video on red blood cell transfusions for sales force Recipient of the Amgen Sales and Marketing Operations MVP award