Matt Boos Email & Phone Number

Basel, Basel-Stadt, Ch

Responsible for Jubbonti®, the first and only denosumab biosimilar approved to treat postmenopausal women with osteoporosis at high risk for fracture, to increase bone mass in men with osteoporosis at high risk for fracture, to treat glucocorticoid-induced osteoporosis in men and women at high risk for fracture, to increase bone mass in men at high risk for fracture receiving androgen deprivation therapy for nonmetastatic prostate cancer, and to increase bone mass in women at high risk for fracture receiving adjuvant aromatase inhibitor therapy for breast cancer.Detailed responsibilities include:- Providing high quality timely marketing input and incorporating into tactical plans and projects in order to maximize the value of the brand from future product launch throughout the lifecycle.- Identifying the most effective market segments to promote our products- Analyzing medical and marketing data to define benefits, market share, positioning relative to competitors- Planning promotional tactics in accordance with budget.- Prioritizing resources and activities and establishing appropriate processes and KPIs to execute and track- Reporting progress and insights regularly to key stakeholders

e(three) consulting is focused on creating authentic leadership and customer engagement with our commercial and medical clients. We infuse energy, enthusiasm, and excellence into our client’s DNA and focus on helping Marketing Managers, Sales Leadership and Learning Professionals deliver for their companies in life sciences. www.e-three-llc.com

Thousand Oaks, Ca, Us

Responsible for designing and implementing lifecycle management components of integrated brand strategy to build awareness, drive fulfillment, onboarding, and brand loyalty • Launched Amgen’s first and only FDA approved combination medical device product offering (AutoTouch Connect™ autoinjector coupled with the Embark® App)• Developed prioritized roadmap and action plan for both short- and long-term opportunities working as the Marketing lifecycle management and innovation lead for Amgen’s largest $4.5B Enbrel brand• Member of leadership team that revitalized brand performance leading to a reversal of YOY unit decline (-5% to +2%) and 13% new prescription growth (-3% to +10%) • Launched new Single Dose Vial product to replace manual preparation lyophilized powder vial • Managed diverse team of senior managers and external consultant focused on innovation• Utilized co-creation sessions to integrate voice of the customer (consumers and healthcare professionals) which led to multiple novel solutions and accelerated speed-to-market.• Led global marketing efforts for Enbrel commercial ownership regions (US and Canada)• Provided commercial forecasting team monthly insights to inform demand forecast for all SKUs• Worked on innovative Digital Therapeutics program that will have broad applications at Amgen• Drove influence and managed significant cross functional partnerships with Operations, IS, Sales, HCP | Consumer | Patient Access marketing, Commercial Data and Analytics, Legal, Device and Promo Regulatory, Corporate Communications and Medical • Utilized agile/scrum process with Jira and Microsoft Teams to manage product enhancement sprints

Thousand Oaks, Ca, Us

Spearheaded the development, launch and execution of first in company broad consumer osteoporosis disease state awareness and education initiative.• Collaborated with general managers, regional marketing leads, strategic co-promotion partner UCB colleagues and guided archetype country bone health managers on global strategy • Led market research in multiple countries (Australia, Canada, Japan, Taiwan, Germany, Mexico and the US) to generate insights that formed the strategic backbone for the disease awareness campaign• Managed Sr. Marketing Manager and two agency of record partners.• Partnered with US marketing and corporate communications on strategic consumer messaging• Managed international congress global opinion leader engagements and archetype country meetings• Managed innovative programs (23andMe, MyHealthTeams and Maslansky word choice)

Thousand Oaks, Ca, Us

Led the marketing for all promotional HCP facing tools for all indications (PMO, Male Osteoporosis, and CTIBL).• Received Marketer of the Year award in 2016• Created first Prolia virtual selling suite core visual aid utilizing a pilot group of Sales Reps • Expanded and revised brand messaging based on revised FDA guidelines• Facilitated Situational Analysis workshop for 2018 and the Semester Sales Meeting • Functioned as the Oncology and Inflammation Business Unit Integration Partner• Provided training for Prolia new hires and led Prolia Speaker Bureau| opinion leader interactions• Strategic Lead for Next Injection resources (key critical success factor for the brand)

Thousand Oaks, Ca, Us

Managed the Thousand Oaks territory to grow oncology sales and supported injection networks in the territory to provide alternate fulfillment options for accounts. Received Top Performer rating (2013), the Chairman’s Circle Award (2013) and the District MVP award for September 2013 and February 2014.• Awarded Rookie of the Year, West Region and the Trailblazer award for top volume in 2013• Designated as the District Sales Trainer for the Thousand Oaks district • Increased territory growth in both new and existing Prolia® accounts through new patient starts• Worked with Inflammation|Oncology Business Unit teams to ensure Prolia synergy in shared accounts• Selected as guest trainer for New Hire Training in multiple classes• Tasked with restructuring the Sales Representative Competency Model• Increased Territory sales in Santa Rosa territory during a six month rotation from 107% to 132% of goal, and ahead of the regional and national average.

Thousand Oaks, Ca, Us

Provided competitive intelligence on commercial and pipeline activities for clinical insights that guided strategy and business development for both the denosumab and sclerostin therapeutic areas. • Developed productive relationships with US, Global and International teams to define business problems and develop integrated analysis plans based on best practice methodologies• Applied structured problem solving to collect, analyze and report CI, incorporating primary and secondary data sources• Organized and facilitated strategic exercises and competitive simulations to generate competitive insights and company plans • Coordinated and facilitated CI collection efforts at major medical congresses• Managed a network of primary data sources, including vendors and Amgen employees, to enable effective project execution• Assessed the reliability of CI research findings, maintaining high standards for accuracy, relevance, and quality in deliverables. Presented in depth analyses and summaries of results, interpreting and communicating results with recommendations to brand and business stakeholders

Thousand Oaks, Ca, Us

Executed marketing activities on the Enbrel® brand team including developing content, targeting, and measuring effectiveness of promotional and educational programs that culminated in a top performer rating.• Project lead for patient education materials, journal advertisements, sales meeting deliverables, disease education, patient retention programs and interactive visual aid• Led Pri-Med Dermatologist to Primary Care psoriasis disease education campaign• Provided guidance on market research planning to the development of Strategic Marketing Plans• Partnered with the creative advertising agency; coordination, budget, and timeline management• Worked with cross-indication marketing teams to develop non-personal promotions plan for Enbrel®• Managed inventory and availability of all HCP dermatology field materials

Thousand Oaks, Ca, Us

Partnered with Sensipar®, EPOGEN®, Aranesp® (Non-Oncology and Oncology) brand teams and advertising agencies to develop brand strategies, integrated communication programs and campaigns aligned with marketing and business objectives. • Served as the primary contact for Legal, Medical, Regulatory, R&D, Compliance, Market Research, Sales, Marketing and Competitive Intelligence• Managed cross-functional matrix team as Marketing Operations lead for all Nephrology sales meetings and tradeshows (ASCO, ASN, NKF, RPA and ANNA) Accountable for annual Nephrology tradeshow budget in excess of $3MM dollars Utilized novel experiences (interactive sales aid touchscreens, pen engraving, quiz cards etc.) to increase large booth traffic by approximately 50% from 2005 to 2007 Leveraged efficiencies to reduce large tradeshow costs by approximately 35% Increased sales meeting satisfaction by approximately 20% from 2005 to 2007• Collaborated with senior leadership to create new branding and messaging for Amgen Nephrology • Marketed the launch of Aranesp® SureClick™ injector and expanded Aranesp® indication • Worked with oncologist and Aranesp® oncology patients to develop educational video on red blood cell transfusions for sales force Recipient of the Amgen Sales and Marketing Operations MVP award