Michael G. Braunstein

Michael G. Braunstein Email and Phone Number

Head of Agency Enterprise Partnerships @ FreeWheel
New York, NY, US
Michael G. Braunstein's Location
New York, New York, United States, United States
Michael G. Braunstein's Contact Details

Michael G. Braunstein work email

Michael G. Braunstein personal email

About Michael G. Braunstein

Over 20+ years in Media/Advertising- 11+ years in digital/programmatic/advanced TV- I've built trusted buy- and sell-side relationships and valuable expertise by remaining perpetually curious, quick to act, and by knowing how to bring together the right human, commercial and technical solutions to unlock new partnerships. As the marketing ecosystem becomes increasingly complex, I'm consistently driven by the challenges of empowering my teams and partners to compete and grow through adapting to rapidly evolving technologies and audience behaviors.Now at FreeWheel, I'm helping the world's largest and most savvy agencies, brands and publishers experience success in programmatic and advanced TV technology.Experienced Revenue Leader across: Programmatic Streaming and Addressable TV marketplaces. DSP’s and SSP’s. Agency Holding Company Partnerships and economic models. SPO. Ad Serving. 1P Data and Identity strategy. Publisher inventory monetization, Product Development, GTM Revenue Strategy. Addressable TV, Set-top Box VOD. Broadcast TV and Audio. MVPD and FAST. DE&I Leader and Board Member. Building and coaching successful Sales and Marketing teams.

Michael G. Braunstein's Current Company Details
FreeWheel

Freewheel

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Head of Agency Enterprise Partnerships
New York, NY, US
Website:
freewheel.tv
Employees:
1401
Michael G. Braunstein Work Experience Details
  • Freewheel
    Head Of Agency Enterprise Partnerships
    Freewheel
    New York, Ny, Us
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  • Freewheel
    Head Of Growth Strategy / Beeswax-Freewheel
    Freewheel Dec 2023 - Present
    New York, Ny, Us
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  • Comcast Advertising
    Enterprise Director, Advanced Tv L Programmatic L Addressable - Effectv And Xumo
    Comcast Advertising Apr 2019 - Jan 2024
    Philadelphia, Pa, Us
    Leading National Agency/Brand Programmatic Streaming and Addressable TV business development, responsible for product education and go-to-market revenue strategy for Comcast Advertising's Advanced TV portfolio of media assets across Effectv, XUMO and FreeWheel/AudienceXpress. Collaborating with internal Executive Leadership Teams to test and iterate around new 1P Data & Attribution applications, Programmatic and Addressable TV supply & capabilities.Responsible for achieving revenue goals, educating and motivating partners on the buy and sell sides, and scaling the adoption of our audience-focused, data-driven Streaming, Programmatic and Addressable TV platforms.
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  • Comcast Spotlight
    National Manager, Ott And Multiscreen Tv Advertising
    Comcast Spotlight Dec 2015 - Jan 2019
    New York, Ny, Us
    Partnering with Agency Holdco Digital Strategy & Video Investment Executives, Brand Marketers/CMO's, DSP's, and independent agencies helping to differentiate OTT supply and platforms, and most effectively move & match 1st Party audience data to plan, execute and measure multiscreen campaigns. East Coast CTV sales and strategy leader of Comcast's Advanced Platform Solutions team. Worked with Corporate leadership to design & test digital video ad solutions for accelerating local and national advertising revenue across the U.S. Drove monetization of new advanced ad products such as 'Linear Audience Intelligence,' 'Set-Top VOD Dynamic Ad Insertion,' 'Addressable Streaming TV,' Proprietary transparency reporting, as well as other data-driven media planning & measurement tools.
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  • Comcast Spotlight
    Interactive (Ctv) Sales Manager, Comcast Digital
    Comcast Spotlight 2014 - 2015
    New York, Ny, Us
    Represented Comcast’s portfolio of digital video ad products across Regional agency and brand marketplaces.
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  • Cbs Corporation
    Senior Project Manager / Sales Manager
    Cbs Corporation Jan 2013 - Feb 2014
    Expert cross-platform sales and product liaison for agencies and brands seeking to understand and invest in integrated new and traditional media.
  • Cbs Radio
    Director Of Integrated Marketing- Traditional & Digital Media
    Cbs Radio Jan 2009 - Feb 2013
    Philadelphia, Pa, Us
    Led monetization efforts of new multi-platform opportunities for over 70 local media sellers. Responsible for contracting strategic partnerships with industry and client business leaders to launch and scale innovative cross-platform programs.
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  • Cbs Radio
    Advertising Sales & Marketing Manager, Traditional & Digital Media
    Cbs Radio Jun 2008 - Feb 2013
    Philadelphia, Pa, Us
    Drove sales strategy and business development for one of the country's highest grossing radio and online broadcasting groups. Led Sales teams of 10-17 direct reports, and was responsible for recruiting, media training and team budget achievement across audio and streaming.
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  • Iheartmedia
    Marketing Consultant
    Iheartmedia 2003 - 2008
    New York, Ny, Us
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Michael G. Braunstein Skills

Marketing Social Media Digital Strategy Sales Sponsorship Social Media Marketing Media Planning Digital Media Event Management Leadership Strategic Partnerships Advertising Sales Radio Management Media Relations Radio Advertising Media Buying Business Development Lead Generation Copywriting Sales Management Online Marketing Sales Presentations Multi Channel Marketing Recruiting Contract Negotiation Team Leadership Native Advertising Creative Communicator Relationship Management Brand Development Strategy Integrated Marketing Advertising Online Advertising Digital Marketing Digital Display Advertising Online Content Creation Streaming Video And Pre Roll Marketing Online Campaign Management Building Effective Sales Teams B2b Sales And Marketing Developing New Revenue And Partnership Opportunities Sales And Marketing Training Presentations Digital Video Advertising Advanced Tv Ott Advertising

Michael G. Braunstein Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Psychology
  • The Wharton School
    The Wharton School
    Marketing & Statistics
  • The Haverford School
    The Haverford School

Frequently Asked Questions about Michael G. Braunstein

What company does Michael G. Braunstein work for?

Michael G. Braunstein works for Freewheel

What is Michael G. Braunstein's role at the current company?

Michael G. Braunstein's current role is Head of Agency Enterprise Partnerships.

What is Michael G. Braunstein's email address?

Michael G. Braunstein's email address is mi****@****sch.org

What schools did Michael G. Braunstein attend?

Michael G. Braunstein attended University Of Pennsylvania, The Wharton School, The Haverford School.

What skills is Michael G. Braunstein known for?

Michael G. Braunstein has skills like Marketing, Social Media, Digital Strategy, Sales, Sponsorship, Social Media Marketing, Media Planning, Digital Media, Event Management, Leadership, Strategic Partnerships, Advertising Sales.

Who are Michael G. Braunstein's colleagues?

Michael G. Braunstein's colleagues are Daisy He, Luan Zhaopeng, Lina Zhang, Linlin J., Thiago Lira-Wheller, Freewheel Beijing R&d Center, Kelly Blasco.

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