Michael Bruce Email & Phone Number

Washington, DC, US

Washington DC-Baltimore Area

Lead all commercial functions of the business - sales, marketing, product management, and customer service to develop and execute strategies for profitable growth.

Greater Atlanta Area

Lead the Engineering, Marketing and Sourcing teams to work with other functions to develop strategic priorities on new product and cost reduction projects. Created alignment within my team to drive project velocity to maximize year-over-year financial benefit for the company.

Greater Atlanta Area

Lead the Marketing and Customer Care functions of the organization. Turned around the customer care organization from the biggest functional problem in the organization to a well-oiled machine. Utilized Salesforce to methodically deploy processes, KPIs and tools to address and eliminate customer experience issues, while improving customer care productivity.

Greater Atlanta Area

Lead the Marketing organization, building a team from the ground-up. Updated outdated collateral and website for 42 product families. Created KPIs aligned with organizational priorities and drove consistent double-digit growth in web traffic, email campaign engagement and social media followers.

Conyers, GA

Lead team of internal sales team members and external reps to drive the overall business growth for North American retail accounts. Work across the company with business partners to develop product, marketing, promotional and operational initiatives to drive P&L performance for the company, and accelerated growth for the accounts in turn.

Conyers, GA

Lead a team of product developers that manages the recessed lighting, track and LED lamps product lines. Focuses include new product development strategy and implementation, top line sales, manufacturing cost and overall margin management.

Conyers, GA (outside Atlanta)

Responsible for managing the residential recessed product line. Focuses include new product development strategy and implementation, top line sales, manufacturing cost and overall margin management.

Sparks, MD

Responsible for the professional automotive portfolio of products sold by the Apex Tool Group, including the GearWrench and KD brands. This responsibility includes interfacing with the end user to determine their overall need, and within that - new product launches, sales training and communications, sku rationalizations, and interfacing with the.

Alpharetta, GA

Manufacturing plant continuous improvement leader. Responsible for promoting flow and eliminating waste. Owned improvement priorities and created the plan with the rest of the team to get there. Led and facilitated kaizens to improve productivity, and special operations management. Leadership role in plant consolidation efforts.

Alpharetta, GA

Used CAD programs to improve designs for manufacurability and cost. Responsible for prototyping new designs and bringing them to market on the manufacturing side.