• Contribute to the development, implementation, and maintenance of businesses by creating brand communication strategies and campaigns aligned with the customer.• Develop communication strategies that generate relevant engagement for services, ensuring alignment with marketing strategy and brand objectives.• Execute communication strategies to strengthen the brand's presence and perception on digital platforms, including social media, websites, and other online channels.• Provide effective resources and strategies to attract and convert new customers, supporting business growth.• Plan, execute, and evaluate monthly social media marketing campaigns to increase brand visibility and engagement with the target audience (KPIs: engagement, click-through rate, traffic, ROI, leads, nurturing strategy creation to capture and nurture market contacts and convert them into potential brand customers).• Implement and optimize SEO strategies to improve search engine rankings and increase the brand's organic visibility, in addition to running paid advertising campaigns on digital platforms to maximize reach and customer conversion.• Analyze marketing campaigns to measure effectiveness and make strategic adjustments based on collected data.• Collaborate with sales teams to develop and execute integrated marketing campaigns that strengthen business relationships and generate new customers.

• Lead the development and implementation strategies to ensure brand positioning in Mexico, achieving + 20% of brand awareness in B2B and B2C, through the design and launch of digital and traditional media.• Develop the launch of the Smile Station® brand.• Lead the development of corporate identity through logos, images, POS openings, promotion and communication strategies, demand generation, digital sales strategy, presence of events.• Manage budgets to improve savings and use of resources.• Build the model of digital strategy, conversions, generation of content and creation of mobile applications and platforms related to the sale of both business units (Dentegra® and Smile Station®).• Manage the planning and logistics of events and fairs.• Act as a link with agencies to ensure the implementation of media and market studies.• Develop and implement the first digital marketing strategy (SEO, SEM, eCommerce, Social Media, Youtube and LinkedIn).• Define the Public Relations and Events plan to maintain and strengthen the positioning of the brand, and build strategic alliances that allow increasing the volume of business.• Design and implement Loyalty programs to strengthen customer relationships.• Lead the project to digitize services, through the design and implementation of the first App to increase the levels of satisfactory experiences and customer service.• Develop and implement training programs for commercial teams on brand issues, experiences and campaigns.

• Develop and implement marketing and communication strategies for Premium & Core brands at the LATAM level (B2B and B2C). • Directing design strategies for promotional, print media and materials during the launch of campaigns. • Define and implement campaigns for brands and active clients during the management of their trips. • Lead the planning and logistics of events and fairs. • Manage budgets to improve savings and use of resources. • Develop loyalty programs according to commercial information. • Develop and implement B2C programs with the sales force to boost the commercial development of the company. • Develop shopping experience campaigns with customers (Welcome, Kits, mailig, assistance etc).

• Ensure the implementation of campaigns and launches according to the Marketing Plan. • Manage analysis of different brands to strengthen their heat in the market vs competition. • Ensure the launch of campaigns to different commercial channels. • Define and implement product training plans for the sales force. • Develop and implement design proposals for promotional, print media and materials during the launch of campaigns.

• Ensure the fulfillment of the sales objectives based on the strategies of capture, management and portfolio management based on assigned KPIs.

• Ensure the fulfillment of the sales objectives based on the strategies of capture, management and portfolio management based on assigned KPIs.