Mike Dunford

Mike Dunford Email and Phone Number

Marketing Leader | Brand & Product Management | Omni-Channel Marketing | Data Analytics | Team Leadership | Project Management @ LoCo Cookers
Mike Dunford's Location
Atlanta Metropolitan Area, United States
Mike Dunford's Contact Details

Mike Dunford personal email

Mike Dunford phone numbers

About Mike Dunford

I am a passionate marketing leader that takes pride in solving marketing challenges through creating unique, comprehensive programs that drive sales and profits. I have broad experience successfully delivering results in large multi-national companies as well as smaller start-ups, in both retail and CPG organizations, and across a broad range of products and services. My experience has provided an understanding on how to combine a wide range of marketing tactics into dynamic, innovative, omni-channel programs that create enthusiasm, increase brand awareness, and convert potential customers into profitable sales. I'm a strong project manager who has the ability to collaborate across complex organizations, communicate with all levels of management and negotiate with suppliers and vendors to successfully deliver results. As a leader of high performing marketing teams, I believe that the best marketing programs are the result of collaboration, hard work, attention to detail and creating an enjoyable work environment that encourages all team members to stretch themselves, take educated risks and deliver results. Some of my key skills are:• Brand Management• Product Innovation• Team Leadership• Digital Strategy• Market Research• Data Analytics

Mike Dunford's Current Company Details
LoCo Cookers

Loco Cookers

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Marketing Leader | Brand & Product Management | Omni-Channel Marketing | Data Analytics | Team Leadership | Project Management
Mike Dunford Work Experience Details
  • Loco Cookers
    Director Of Marketing
    Loco Cookers May 2022 - Present
    Atlanta, Ga
  • Othrsource
    Head Of Marketing And Strategy
    Othrsource Dec 2020 - Jan 2022
    Led all organizational activities to support small Food & Beverage brands with their merchandising, e-commerce, digital, social media, and data needs.
  • Parallel
    Brand And Product Development Director
    Parallel Mar 2019 - Apr 2020
    Atlanta, Georgia, United States
    Led brand marketing, including product improvements and development, for key licensed brand in the portfolio. Created annual marketing strategies, campaigns and lead execution in all corporate retail stores across multiple states.
  • Morrison Healthcare
    National Director Of Retail Marketing
    Morrison Healthcare 2017 - 2018
    Atlanta, Georgia, United States
    Led all retail marketing efforts across the United States for over 750 hospital foodservice accounts. Created strategy and implemented tactical marketing programs driving incremental sales through increasing traffic and average check size. Provided business data analytics for decision making and KPI’s on all programs and marketing activities. Led a team of four direct reports and three indirect reports, including marketing, creative services and innovation.• Developed and implemented a new customer experience program across network, consisting of clear KPI's, associate empowerment guardrails, mystery shopping, online customer satisfaction surveys, site compliance auditing and online 24/7 reporting for all levels of management.
  • The Home Depot
    Director Brand Development
    The Home Depot Dec 2013 - Mar 2017
    Atlanta, Georgia, United States
    Directed customer marketing and brand development activities for the Home Depot brand portfolio. Created and executed annual, fully integrated marketing programs across entire portfolio. Developed and analyzed brand market research. Developed and launched new premium flooring brand and entry level tool brand. Worked collaboratively with category management, store operations, product development, sourcing, internal marketing partners and externally with various agencies on programs. Led the brand marketing team of six people managed a brand budget in excess of $12MM.• Increased Net Promoter Score an average 25 points for all measured brands at same time.• Established program focusing on consumer experience for two brands, improved product pages and SEO which increased page views, sales/click, delivered higher percentage of online product reviews and improved star ratings. Improved online sales by over 15%.
  • Supervalu
    Director Private Brand Marketing And Innovation
    Supervalu Jan 2013 - Dec 2013
    Eden Prairie, Minnesota, United States
    Managed marketing, package development and new product innovation for SuperValu. Created annual, integrated consumer marketing programs increasing sales and profits across all retail banners. Established various B2B marketing programs for wholesale and independent grocers to gain distribution. Directed all market research activities. Led a team of seven and managed trade budget and consumer marketing budget of $18MM+.
  • Supervalu
    Director Shopper Marketing
    Supervalu Mar 2010 - Jan 2013
    Eden Prairie, Minnesota, United States
    Orchestrated marketing and sales strategy and program execution across 1200+ stores. Created strategic vision and fully integrated marketing plans, incorporating sales information, customer demographic information, syndicated data, market research and merchandising and vendor objectives into incremental sales driving programs. Managed marketing team consisting of 4 Marketing Managers and 3 Asst. Managers and P&L with a budget of $15MM+.
  • Supervalu
    Director Brand Management
    Supervalu Mar 2007 - Mar 2010
    Eden Prairie, Minnesota, United States
  • Malt-O-Meal
    Senior Product Marketing Manager
    Malt-O-Meal Jan 1996 - Feb 2007
    Minneapolis, Minnesota, United States

Mike Dunford Skills

Consumer Products Shopper Marketing Grocery Brand Development Customer Insight Brand Management Cross Functional Team Leadership Retail Market Planning Nielsen Marketing Research Digital Marketing Segmentation P&l Management Integrated Marketing Strategy Management Fmcg Cross Functional Relationships Competitive Analysis Brand Architecture Team Leadership

Mike Dunford Education Details

Frequently Asked Questions about Mike Dunford

What company does Mike Dunford work for?

Mike Dunford works for Loco Cookers

What is Mike Dunford's role at the current company?

Mike Dunford's current role is Marketing Leader | Brand & Product Management | Omni-Channel Marketing | Data Analytics | Team Leadership | Project Management.

What is Mike Dunford's email address?

Mike Dunford's email address is md****@****ail.com

What is Mike Dunford's direct phone number?

Mike Dunford's direct phone number is +140489*****

What schools did Mike Dunford attend?

Mike Dunford attended University Of Minnesota - Carlson School Of Management, University Of Minnesota-Twin Cities, University Of Minnesota.

What skills is Mike Dunford known for?

Mike Dunford has skills like Consumer Products, Shopper Marketing, Grocery, Brand Development, Customer Insight, Brand Management, Cross Functional Team Leadership, Retail, Market Planning, Nielsen, Marketing Research, Digital Marketing.

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