• Design and execution of the organization’s general budget based on parameters established by the Executive Board.• Implementation of policies and objectives outlined to ensure continuing operation with greater productivity and maximum return.• Negotiation and approval of agreements and/or framework agreements with federal and State agencies, trade associations and federations, and other relevant organizations at the national level.• Coordination of departments to ensure that all aspects of the organization are executed efficiently.• Representation of the organization at the institutional level in meetings and events held by the public and private sector.

Coordination and planning of the emerging collective management societies’ licensing strategies for improved rights collection. Development and implementation of the regional system of collective licensing for musical TV signals, background music providers and webradios. Regional agreement negotiation with mass media, internet providers and large users in the digital environment. Coordination and planning of licensing strategies with emerging collecting societies to improve collection and profits. Regional trends analysis in the digital music market online / mobile.

Responsible for the design and implementation of strategic policies in areas connected to the collective management of rights in the new media and the digital environment. Management of the Digital Licenses department, performance management of related business units, and collection of rights. Development and implementation of the distribution system per performance according to actual repertoire use. Commercial exploitation of the record companies’ catalogues in the internet and the new technologies environment.

Advice to SMEs in technological solutions. Marketing of administrative and accounting management software. Commercial planning, business development and opening of new markets. Management based on existing customer database.

Advice and marketing of products related to telephony over IP, Internet access and value-added services (hosting, IT services, etc.) oriented to small and medium-sized enterprises.

Advice to individuals and companies, coaching, generation and development of customer portfolio. Award of the highest acknowledgement from the Commercial Department: “Best Sales Agent of 2004.”