Director Customer Marketing
CurrentDrive profitable growth through effective execution of integrated customer lifecycle marketing campaigns, customer experience enhancements, and account based marketing strategies.Lead and develop digital marketing communications and expansion campaigns (cross-sell and up-sell programs) that engage with customers throughout customer journey and lifecycle.Establish a measurement of customer experience (NPS), coordinating with customer and product support as appropriate, but with an eye to entire customer journey.Identify and lead high-impact projects to improve customer experience for long-term loyalty and lifetime value improvement.Develop and build brand partnerships and co-branding opportunities that support customer throughout journey and drive revenue growth.Develop customer success stories and marketing assets including case studies, video testimonials, and sales enablement assets, that highlight value and transformation of customer.