Maximilian Gellert Email & Phone Number

Build B2B SaaS Platform to support asset operators and workshops in managing repair and maintenance. Founding Team.www.viamanta.com

Amsterdam, Nl

New Digital Growth Opportunities and Digital Transformation. Digital Strategy; B2B SaaS; Corporate Venture.

Supporting Start-Ups in Advisory Role and/or small seed investments.

Amsterdam, Noord Holland, Nl

Being part of the founding team, we set out to build a membership platform for products that you only need once in a while. Products can be picked up in city hubs or delivered and picked up by BIYU's own last mile operations (outbound & inbound). Responsible for operations but also leading the digital marketing team for half a year.Pursuing a new operational role elsewhere, I remain an investor in BIYU.

Project Examples• Develop brand merchandise strategy: Processes, Systems, Organization• Set-up Artificial Intelligence & Retail Strategy• Brand Digital Distribution Strategy• Brand Loyalty Initiative ROI Analysis and Integration into In-Season Management• Head of Ecommerce (ad interim)• Last Mile Cost Optimization for Logistics Service Provider• Amazon Brand Strategy and LaunchCo-Editor at www.brand-experts.com; brand inspiration blog for industry professionals

Amsterdam, North Holland, Nl

1506 Ma Zaandam, Nl

• AH Online is the largest online grocer in The Netherlands delivering groceries to 100k customers every week. Customers can choose from home-delivery (into the kitchen) in two-hour slots or pick-up points. Home Deliveries are fulfilled by traditional van, electric vans, as well as delivery bikes.• Part of AH Online Operations Management Team (MT)• Support the Online Operations Team (Fulfillment, Last Mile Delivery and Pick-Up-Points) in picking and delivering a full supermarket assortment in Belgium & The Netherlands• Responsible for setting/planning/tracking financial and weekly operational KPIs (supply-chain, fulfillment, last mile, quality) for ca. 4500 employees; Responsible for operational 3yr strategic plan• Based in the Head Office in Zaandam (30% of time) and in the Home Shop Centers and Home Delivery Hubs (70% of time)• All business was conducted in Dutch (Albert Heijn working language)• Projects:> Developed Last Mile Workforce Planning Model (drive density, load factor, training, attrition, labor cost, etc)> Supply-chain ABC costing for all flows (deep freeze, ambient, fresh, returns of empties)> Financial Services Stream Lead for building 2 new Dark Stores (picking locations), increasing weekly order capacity by +40k orders> Developed new business partner process with VP Operations, significantly increasing accountability of operational managers (dark stores and last mile)> Various strategic projects with focus on delivering double-digit growth

New York City, Ny, Us

• Responsible for controlling and finance activities of Calvin Klein & Tommy Hilfiger Online Europe (>30 countries; all markets managed from Amsterdam)• Accountable for financial and operational KPIs for budgets and 3yr strategic plans. Planning/setting/tracking operational and financial targets for Site Merchandising, Buying, CRM, Performance Marketing, Operations• Involved in both driving double-digit growth for established Tommy Hilfiger Website, as well as start-up of Calvin Klein Online Europe• Part of both Tommy Hilfiger and Calvin Klein eCom Management Teams• Projects:> Set-up new customer lifetime value profitability model for Calvin Klein Online> Deliver ROI model significantly optimizing performance marketing spend and profit> Financial Services Stream Lead during re-platforming project to bring eCom activities in-house: creating Blue-Print of all processes for Payment Services, Credit Control/Risk Management, Finance, Accounting

New York City, Ny, Us

• Responsible for controlling activities of Tommy Hilfiger Retail and eCom Europe• Responsible for planning/setting/tracking operational and financial targets for eCom and local retail markets in collaboration with country organizations (matrix structure)• Projects:> Build team, tools and processes in newly set-up controlling department (Business Partner Model / sparring partner for VP and Country Retail Directors)> Set-up store approval process/template improving bottom-line and CAPEX spend

New York City, Ny, Us

• Responsible for Strategic Planning and Business Development Team for Tommy Hilfiger and Calvin Klein Retail Europe• Projects:> Calvin Klein Post Merger Integration, integrating all European Full-Price and Outlet Stores, as well as buying/planning/allocation/supply-chain into the Tommy Hilfiger Business Operations in Europe > Store Profitability Optimization Project including analysis; improvement plans and execution of two dozen store closures in Europe > Interim Head of Merchandise Planning for Calvin Klein Jeans and Calvin Klein Underwear > Defined and implemented new supply-chain ensuring availability of merchandise in full-price and outlet stores after switch to Tommy Hilfiger Distribution Center

New York City, Ny, Us

• Responsible for Strategic Planning and Business Development Team for Tommy Hilfiger Retail Europe• Established • Projects:> Restructuring of Buying, Planning and Allocation from Country Offices into Head Offices including new processes, tools, teams> Developed new CRM reporting suite for Tommy Hilfiger with CRM Team> eCom in-store pilot project allowing ordering in-store and ordering to stores> Build 5 year strategic planning model allowing to forecast profit/CAPEX and impacts of refits/new store openings

New York, Ny, Us

• Project Manager and Project Stream Lead• Project Areas: Labor hours optimization, merchandise financial planning processes and systems, in-season management, inventory effectiveness, store operations, supply chain strategy, fashion, department stores, supermarkets, operational due diligence, organizational design• Selected clients: de Bijenkorf, Manor, Breuninger, Globus, Mothercare, Morrisons, Sainsbury’s, Tommy Hilfiger, Görtz, NKD, Warnaco, Nokia, Almaktaba, Center Parcs, Metro Group, Private Equity Investors

New York, Ny, Us

New York, Ny, Us

Paris, France, Fr

Msc In Financial Management

Bsc In International Economics & Finance

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