Michael Gelman Email and Phone Number

Built weekly programming schedule to drive ratings growth.Monitored and adjusted program mix to grow viewership and manage brand perception.Closely tracked quarterly pacing to ensure ratings were trending to meet or exceed sales targets.Conducted ongoing research projects to analyze series performance, competition and scheduling strategies.Researched potential series acquisitions to see how they have performed competitively and for audience duplication with MTV2.Collaborated with production to ensure all assets are being delivered in time for air.Tracked movie inventory and ratings performance to strategically utilize licenses.

Brainstormed short and long-term programming strategies and stunts to strengthen the overall schedule and drive ratings growth.Scheduled all ongoing series, movies and specials in PTS scheduling system.Coordinated commercial inventory levels and program formats with the traffic department.Generated original programming stunts for marketing and brand promotion; wrote supporting descriptions for internal use and press.Assisted in managing series, specials, and movie inventory; communicated with various departments to ensure accuracy of programming information.

Scheduled and proofed promos and graphics on the official channel log.Requested promos from the On-Air department for programming stunts, series, movies and specials.Requested and managed lower third promotion, followed up with graphics department on delivery and on-air look.Worked with program scheduling team to maintain formats and verify inventory.Troubleshot log discrepancies and performed eLog changes with the NOC.

Programming Intern (June-Aug), NYDevelopment Intern (Sept-Dec), LA

Corporate brand strategy, marketing, market research, barter advertising campaigns and event planning

Worked as a consultant for a midsized pharmaceutical company looking at the potential of investing in a new technology. Focused on primary and secondary research, and PowerPoint presentations.- Consulting Summer Internship

Video production and news segment research for IPTV broadcasts.

News segment production and research. Interviewed industry analysts, corporate executives and industry experts under tight time constraints, for broadcast use. (Worked during summer & winter breaks).