Recruited by CMO to bring deep product understanding as product marketing team leader, and develop product marketing best practices to launch new products and highlight new capabilities in an evolving Higher Ed market.-Develop corporate SaaS messaging to position Ellucian as a transformative leader in higher education technology.-Redefine product roadmap strategy and communications to align with company vision and customer needs.-Support sales teams with product collateral and materials to ensure fast start and accelerated growth in 2023.-Oversee product marketing activities for portfolio of 50+ products including naming, go-to-market strategies, collateral development and SaaS positioning.

Recruited by former manager to lead product strategy for Grantmaking product line, including managing end of life for legacy product and build and go-to-market of replacement product.-Stabilized legacy product, drastically reducing support cases from ~20 per month to ~1 every three months.-Created Customer and Partner Advisory Boards to gather rich input for new product development.-Developed requirements templates used across Nonprofit Cloud and later adopted by all teams in Salesforce.org.-Launched next-generation Grantmaking product, achieving $1.5MM in ACV in first 6 quarters in market.

-Provided senior leadership for a green product team, mentoring cross-functional roles and defining a platform vision that supported ~20 products.-Transformed messaging products within the recruiting CRM, enabling universities to initiate meaningful conversations with learners via integrated SMS messaging with Twilio.-Managed scrum rituals for monthly releases whilst serving as PM, PO, and ScrumMaster for a range of teams, including architects, front- and back-end engineers, Salesforce developers, QA engineers, UX/UI designers, and tech writers.-Diversified the product portfolio by focusing on both recruitment and retention, overhauling existing retention products, and identifying new market opportunities.

-Recruited to provide senior leadership for a growing product team, mentoring product managers with deep domain expertise but less experience with modern product management skills.-Managed team of 8 product managers building world-class cloud solutions for the Higher Education Industry.-Created roadmap for Admissions & Evaluations modules, while overseeing planning & development for Student Financials, Financial Aid, and core definition of Persons and Organizations in a multi-tenant MVC infrastructure.

-Provided senior leadership for a green product team, mentoring cross-functional roles and defining a platform vision that supported ~20 products.-Transformed messaging products within the recruiting CRM, enabling universities to initiate meaningful conversations with learners via integrated SMS messaging with Twilio.-Managed scrum rituals for monthly releases whilst serving as PM, PO, and ScrumMaster for a range of teams, including architects, front- and back-end engineers, Salesforce developers, QA engineers, UX/UI designers, and tech writers.-Diversified the product portfolio by focusing on both recruitment and retention, overhauling existing retention products, and identifying new market opportunities.

Lead planning and execution of a market-driven, user-centered product experience that supports students seeking affordable degrees on their mobile devices with the help of a learning coach. Gather and prioritize user and stakeholder requirements, clearly defining the product vision. Partner with teammates in engineering, marketing, business development, academic programs and the coaching network to ensure key business targets and user outcomes are achieved. Manage myriad details of the product experience while optimizing for the company’s overall strategy and goals.

Manage portfolio of print and digital products that generate $10MM+ in annual revenue. Set strategic vision, plan and execute user research to drive decision-making. Manage content developers and other cross-functional resources in a matrixed environment to implement product vision. Implement analytics and teach others how to use them to learn about products in the market and shift strategy based on data and related findings. Work with users (instructors and students) to identify problems and develop solutions aimed at improving higher ed student learning outcomes and easing the teaching burden for instructors.

Product Management firm that specialized in working with early-stage startups to solidify products and product strategy and organize or formalize the product function and associated feature prioritization systems, roadmaps, and other product-related processes.- Consulting producer in Wells Fargo Wholesale User Experience department; responsible for oversight of design sprint planning, requirements analysis, interaction design, visual design, and user research, as well as content strategy and development, editing and delivery.- Performed product positioning, web usability and marketing audit for startup digital publishing company leading to complete overhaul of company website and an interface that was significantly more accessible and engaging.- Strategic advisor to Startup Product community group, instrumental in moving organization from a perspective that valued only content to one that also emphasized information organization and presentation. Managed websites, edited original content published on community blog, selected and implemented cloud-based collaboration and content tools for use by distributed volunteer network, reviewed product management industry software.- Co-producer of Startup Product Summit SF2 and ProductCamp SF conferences, Oct. 10-12, 2013.

EdRover is a mobile application that aligns businesses’ goals with schools’ fundraising needs. The application will be downloaded free to an iPhone, iPod Touch or iPad (more platforms to come). It allows consumers to direct donations from participating businesses to the school of their choice by confirming each visit to a sponsor’s location.

Contract consultant for Fortune 500 Utility company.- Performed stakeholder analysis and change readiness assessment. Identified issues, risks, levers, and barriers to inform change management efforts. Prepared change, stakeholder, and communications management plans to support business adoption of enterprise scheduling software. - Analyzed project management processes at corporate clients, identifying opportunities for improvement in planning, execution, and controls; designed solutions and led client through change.

Brought on to lead development of a MVC-architected document composition platform for company specializing in analytics, data mining, software development, and data integration and management.- Client-facing PM for largest account which served a Fortune 50 banking and financial services company. Earned client’s praise for responsiveness, attention to detail, and fast delivery time.- Oversaw development of flagship product that generated ~$7MM in annual revenue from leading client.- Implemented largest new feature release with the fewest quality issues in the platform’s 6-year history.

Established Agile product management function for early stage start-up with SaaS product that distributed Mobile apps through private “App Stores” with Web and Mobile app discovery interfaces. (Good Technology acquired AppCentral in 2012 to enhance its mobile application management, security “wrapping” and distribution capabilities.)- Led product planning and created first roadmap for complete rebuild of the AppCentral “store” and an overhaul of the flagship product, AppGuard, which allowed clients including the #1 Food & Beverage Company and the #1 Telecom Equipment Mfgr to securely distribute mobile apps to enterprise employees. (Product released as v2.0.)- Delivered incremental releases on v1.x on a bimonthly schedule while working on v2.0 roadmap and architecture.- Implemented Jira/Greenhopper to manage features and bugs and track development status.- Gathered data from multiple channels, including internal teams, beta & target clients, and competitive analysis.- Created values-driven prioritization model. Vetted and prioritized feature requests in a cross-functional forum.- Documented user stories, non-functional requirements, and release notes. Created wireframes and provided direction to graphic designers, UI developers and engineers.- Oversaw optimization of iOS app for iPad.

Promoted through a series of increasingly responsible positions after being hired as a programmer to build a cloud-based Mobile marketing campaign management application. After ipsh! was acquired by The Marketing Arm, planned and led reorganization from “technology shop” to “marketing agency.” Managed (hired, trained, mentored, and evaluated) 15 Program Managers and Engineers.- Owned product roadmap for web-based Campaign Management product (“Messenger”). Prioritized features and bug requests, and scheduled releases.- Led teams responsible for complete life cycle execution of wireless digital agency portfolio, spanning Web & mobile development, Bluetooth content distribution networks, and Messenger applications. Portfolio included:Warner Music Group, AT&T, Bank of America, Anheuser Busch, and Frito Lay.- Optimized marketing tactics using results from A/B tests and other metrics such as error rates and opt-outs.- Increased user engagement—in both initial conversion and in length and frequency of interaction.- To increase efficiency and maximize cross-functional teamwork, defined and optimized detailed business processes, including: Program Kick-off, Project Planning Guidelines, Program Risk Analysis, Functional Specifications, QA Plans, Post-Mortem, and Mobile Marketing Best Practices.- Architected SMS traffic routing systems. Defined requirements for internal infrastructure and related systems.- Built and documented APIs for external integration with SMS systems.

Partnered with software engineer to co-found a Domino web hosting company that virtually eliminated need for manual service setup by administrators. Defined user-centric subscription-based business model that relied on heavy automation to scale customer base exponentially and economically. Managed business, sales, technical support and marketing operations. Sold share in 2004 to pursue other opportunities.- Architected and developed multiple APIs extending programmatic access to web hosting account features, enabling customers to build features directly into their applications.- Grew subscriptions by ~500% annually from 1999 to 2004; expanded initial market base of individual developers to include small- to mid-sized businesses.- Achieved an annual revenue growth rate of ~2000% by growing revenue per client along with subscriptions.- Created channels to convert customer support issues and community feedback into product enhancements.- Analyzed metrics to determine rate of new subscriptions

Developed Lotus Domino web applications for internal customers. - Developed complex applications for Legal and Purchasing departments, which tracked all contracts the company entered in to with third parties.- Implemented development standards and tools to increase productivity and streamline coding practices. - Contributed to development of site templates for company-wide intranet.- Managed technical project teams on large software implementations, including major integration projects between centralized company directory system and large HR systems.- Fulfilled primary business analyst role for department.

Project Office Team Lead, with 10 direct reports. Oversaw issues & change management, project planning & scheduling, project methodology training, and project status reporting for large SAP implementation. Key contributor in implementing ABT RM5 enterprise planning software.

As a consultant to MCI Systemhouse and CSAA, built, maintained, and rescheduled project plans, analyzing impact of actual hours on project timelines. Made recommendations for improving project schedules. Authored project planning processes & standards. Developed and produced standard reports weekly, which pin-pointed areas within project timelines that were slipping and needed detailed attention. Provided one-on-one training to project managers on how to plan projects and distribute resources effectively.

Member of IBM consulting team hired to advise senior BAC staff on strategy and execution of worldwide Y2K initiatives. Participated in definition of requirements for intranet-based project status reporting application which was the first application rolled out worldwide for all BAC users. Wrote end user guide for same application. Wrote test scripts and performed end-to-end functional and regression testing of application. Coordinated implementation with end-user groups. Maintained problem log to track issues, bugs, and design change requests.

Maintained 25 project and sub-project plan databases in MS Project and ABT Project Workbench. Wrote guideline and trouble-shooting documents regarding the use of MS Project, including matrices to translate technical filter criteria into everyday terminology, and standard reports with descriptions. Authored step-by-step instructions regarding planning cycle. Provided planning and technical consultation for Team Leads & Project Managers. Developed formal Baseline Change Request Procedures for project plans. Drove implementation of Earned Value Analysis reporting. Facilitated Weekly Project Status Meetings.