Melissa Gena Email & Phone Number

Oakland, CA, US

Los Angeles, CA, US

Reston, VA, US

Recruited by CMO to bring deep product understanding as product marketing team leader, and develop product marketing best practices to launch new products and highlight new capabilities in an evolving Higher Ed market.-Develop corporate SaaS messaging to position Ellucian as a transformative leader in higher education technology.-Redefine product roadmap.

San Francisco, California, US

Recruited by former manager to lead product strategy for Grantmaking product line, including managing end of life for legacy product and build and go-to-market of replacement product.-Stabilized legacy product, drastically reducing support cases from ~20 per month to ~1 every three months.-Created Customer and Partner Advisory Boards to gather rich input.

Conshohocken, PA, US

-Provided senior leadership for a green product team, mentoring cross-functional roles and defining a platform vision that supported ~20 products.-Transformed messaging products within the recruiting CRM, enabling universities to initiate meaningful conversations with learners via integrated SMS messaging with Twilio.-Managed scrum rituals for monthly.

Austin, Texas, US

-Recruited to provide senior leadership for a growing product team, mentoring product managers with deep domain expertise but less experience with modern product management skills.-Managed team of 8 product managers building world-class cloud solutions for the Higher Education Industry.-Created roadmap for Admissions & Evaluations modules, while overseeing.

Conshohocken, PA, US

-Provided senior leadership for a green product team, mentoring cross-functional roles and defining a platform vision that supported ~20 products.-Transformed messaging products within the recruiting CRM, enabling universities to initiate meaningful conversations with learners via integrated SMS messaging with Twilio.-Managed scrum rituals for monthly.

Lead planning and execution of a market-driven, user-centered product experience that supports students seeking affordable degrees on their mobile devices with the help of a learning coach. Gather and prioritize user and stakeholder requirements, clearly defining the product vision. Partner with teammates in engineering, marketing, business development.

Manage portfolio of print and digital products that generate $10MM+ in annual revenue. Set strategic vision, plan and execute user research to drive decision-making. Manage content developers and other cross-functional resources in a matrixed environment to implement product vision. Implement analytics and teach others how to use them to learn about.

Product Management firm that specialized in working with early-stage startups to solidify products and product strategy and organize or formalize the product function and associated feature prioritization systems, roadmaps, and other product-related processes.- Consulting producer in Wells Fargo Wholesale User Experience department; responsible for.

EdRover is a mobile application that aligns businesses’ goals with schools’ fundraising needs. The application will be downloaded free to an iPhone, iPod Touch or iPad (more platforms to come). It allows consumers to direct donations from participating businesses to the school of their choice by confirming each visit to a sponsor’s location.

Cotati, CA, US

Contract consultant for Fortune 500 Utility company.- Performed stakeholder analysis and change readiness assessment. Identified issues, risks, levers, and barriers to inform change management efforts. Prepared change, stakeholder, and communications management plans to support business adoption of enterprise scheduling software. - Analyzed project.

San Rafael, California, US

Brought on to lead development of a MVC-architected document composition platform for company specializing in analytics, data mining, software development, and data integration and management.- Client-facing PM for largest account which served a Fortune 50 banking and financial services company. Earned client’s praise for responsiveness, attention to.

Berkeley, CA, US

Established Agile product management function for early stage start-up with SaaS product that distributed Mobile apps through private “App Stores” with Web and Mobile app discovery interfaces. (Good Technology acquired AppCentral in 2012 to enhance its mobile application management, security “wrapping” and distribution capabilities.)- Led product planning.

Dallas, TX, US

Promoted through a series of increasingly responsible positions after being hired as a programmer to build a cloud-based Mobile marketing campaign management application. After ipsh! was acquired by The Marketing Arm, planned and led reorganization from “technology shop” to “marketing agency.” Managed (hired, trained, mentored, and evaluated) 15 Program.

Suite C, CA, US

Partnered with software engineer to co-found a Domino web hosting company that virtually eliminated need for manual service setup by administrators. Defined user-centric subscription-based business model that relied on heavy automation to scale customer base exponentially and economically. Managed business, sales, technical support and marketing.

US

Developed Lotus Domino web applications for internal customers. - Developed complex applications for Legal and Purchasing departments, which tracked all contracts the company entered in to with third parties.- Implemented development standards and tools to increase productivity and streamline coding practices. - Contributed to development of site templates.

San Ramon, CA, US

Project Office Team Lead, with 10 direct reports. Oversaw issues & change management, project planning & scheduling, project methodology training, and project status reporting for large SAP implementation. Key contributor in implementing ABT RM5 enterprise planning software.

Walnut Creek, CA, US

As a consultant to MCI Systemhouse and CSAA, built, maintained, and rescheduled project plans, analyzing impact of actual hours on project timelines. Made recommendations for improving project schedules. Authored project planning processes & standards. Developed and produced standard reports weekly, which pin-pointed areas within project timelines that.

Armonk, New York, NY, US

Member of IBM consulting team hired to advise senior BAC staff on strategy and execution of worldwide Y2K initiatives. Participated in definition of requirements for intranet-based project status reporting application which was the first application rolled out worldwide for all BAC users. Wrote end user guide for same application. Wrote test scripts and.

Oakland, California, US

Maintained 25 project and sub-project plan databases in MS Project and ABT Project Workbench. Wrote guideline and trouble-shooting documents regarding the use of MS Project, including matrices to translate technical filter criteria into everyday terminology, and standard reports with descriptions. Authored step-by-step instructions regarding planning.

M.A., Organizational Leadership

Bba, Marketing, Information Systems