Margo Geras Email & Phone Number

Dubai, United Arab Emirates

Providing services as Marketing Specialist, Market Analyst, Web Designer.https://wildwild.space/express-marketing-strategyhttps://wildwild.space/marketing-strategy

Los Angeles, California, United States

As the Head of Marketing Operations was responsible for the delivery of marketing services to local businesses in the USA. I managed the process of the service delivery and communicated with the clients. Moreover, I took some clients to set advertising campaigns in Google, Facebook and develop their websites myself.

Дубай, Объединенные Арабские Эмираты

This is a Saas product, software that fully automates the work on Linkedin.I came to the company to build a marketing department and integrate a marketing system to the business processes, since before that the product had developed just in a natural way.I started with a financial analysis of the current state of the product and the development of a deep marketing strategy document that showed which channels and actions would be best to focus on.For a year I worked alone and introduced new elements with my own hands:* I developed a new website design, taking into account marketing recommendations for the location of elements and blocks for capturing the visitor's attention (before that, the product had a one-page landing page) - https://www.linkedhelper.com,* collected key words on the product and formed a semantic core, the structure of future pages for key words that can drive targeted traffic for organic search,* developed the structure of the blog, its design and made and deployed the blog on WordPress - https://www.linkedhelper.com/blog,* led and launched new advertising campaigns independently, as well as interacted with an advertising agency.Then I built a marketing team and personally hired a SEO-specialist, designers, copywriters, link builders, created checklists for them and set up business processes.RESULTS:* Pages in the SERP began to rank for 9700 keywords (previously 1200), occupying the main positions 1-3, 4-10 - https://prnt.sc/W8zaIxMhd8zS and https://prnt.sc/RR9MJfJB8ui8* The organic traffic to the website - from 8,000 to 13,000 visitors per month.* The revenue from the SEO channel - by +10,000 USD for 1 month.* I managed to achieve an average ROAS of 700%* Due to the revision of pricing and the lead magnet, it was possible to increase the total income by 2 times.* The number of software users has grown from 200,000 to 350,000.

Minsk

I developed marketing strategies for the agency and conducted business analysis.* Building a versatile marketing strategy and funnels from scratch across SEO, PPC, SMM, PR channels.* Financial analysis, calculating such keynote indicators for business as LTV, AOV, CAC, CPL, ROAS, ROMI, ROI, eliciting bottlenecks in marketing funnels and improving MQL, conducting RFM-analysis and reconsidering the most benefitial target audience segments for business.* Conducting competitive analysis, market research, unique selling proposition.* Exploring target audience, making its segmentation, building a customer journey map for each segment.* Building hypotheses and checking them after.* SEO audit, fixing issues on websites to make them compliant with Google requirements, technical optimization of websites. Making keyword research, semantic core for a website structure, making tasks for copywriters and mockup specialists.* Building an SEO-strategy, managing the whole strategy fulfilment.* Building a content strategy for blogging and on-page optimization. Making tasks for writing engaging articles, delegating them to copywriters.* Outreach and building a content strategy for external media websites, off-page optimization, finding a list of websites to make article posts, negotiating their conditions.* Building hypotheses, sequences of touch points with a customer and setting advertising campaigns for them in Google Search, GDN, Facebook, Instagram, YouTube.* Setting SMM accounts (Google Business, FB, Insta, YouTube) to present business and implement cross-marketing approaches.* Setting comprehensive web-analytics tools to keep track of all necessary events, clicks, forms. Setting web-analytics (Google Analytics, Google Tag Manager, Google Search Console, Facebook Pixel, Yandex Metrics, Hotjar).* Intagrating CRM systems with websites, pulling analytical data out of CRM to Google Analytics. Working with Hubspot CRM, Amo, Zoho.

Польша

I was hired temporary (project) to develop business processes in the company and to teach a new employee to conduct a marketing analysis for the company's clients. What I did:- Developed a business process for marketing analysis which leads to an increase in the conversion of customer sites;- conducted an audit of previous advertising campaigns, identified shortcomings, made recommendations;- conducted an audit of ongoing marketing analyzes and made recommendations for clients;- prepared several marketing analyzes for new clients according to the new scheme;- trained the new employee from scratch on how to conduct a detailed marketing analysis,- proposed a new scheme of interaction between marketing, accounting, development, SEO, sales departments;- developed a strategy for retaining the agency's clients and an upsell strategy, - developed package solutions for agency's clients.

Sydney Area, Australia

I work on several projects for which I developed digital marketing strategies and implemented them step by step with a cross-channel marketing approach.Projects #1 is the main Australian eWave's website - ewave.com.I discovered on time that competitors bought 360 malicious backlinks to the company's domain, and I remove their impact with the Disavow Google Search Console tool, preventing the website's discreditaction. After my SEO-audit, meta Title and Description tags adjustment and website optimization, many ewave.com pages were lifted from the 60th, 40th to 20th, 10th and 6th positions in SERP. Traffic increased by 30%.Project #2 is a personal marketplace of extensions, the website shop.ewave.com. I developed a marketing strategy for the shop, coordinated the website development, worked on SE-optimization, planned structure according to the gathered semantics, made product researches and a competitive analysis to understand how to present extensions; wrote technical descriptive texts about them for the webpages. Project #3 is Quik.ai - an AI-powered SaaS platform for eCommerce and designers who want to speed up and automate their work. Project #4 is ewave.ru. I developed a marketing strategy, made keywords research, planned a site structure. Project #5 was a client's website. They typically changed each other. I made SEO audits and optimization for clients' websites. Trainings:*** I implemented SEO as a service in the eCommerce websites development workflow in the company. Therefore, I conducted lectures in eWave Academy for PM, BA, QA teams about basic SEO skills to help them understand how to communicate with clients on that service and what suggest or what to check at the QA stage.What kind of work I did:- developing marketing strategies and road maps, analysis, customer segmentation, - eliminating technical issues having a devastating effect on SEO, SEO strategy,- PPC campaigns,- setting web-analytics - GA, YM, GTM, Semrush, Ahrefs.

San Francisco, California

- determining a marketing strategy for the Magento development company,- working out a plan of omnichannel promotion (linkbuiding, outreach, on-page and off-page SEO, SMM, crowdmarketing),- elaborating the semantic core for the future corporate website, clustering it and creating a sitemap according to the chosen groups;- prototyping each page of the site, defining the presence of such marketing elements as call-to-actions and leadgenerating forms;- coordinating the corporate website development process, teaming up with designers and programmers - was responsible for the production of onilab.com and onilab.com/blog;- making an anchor map and writing texts with keywords for the company's site;- on-page and off-page SEO, SERP monitoring; - SEO experience in promoting for Google US and EU countries;- Google Marker, Google Console, Google Business, Web Analytics;- making up pitches for brand awareness;- coordinating the work of copywriters and proofreaders, elaborating the content, ideas for articles;- finding trustworthy domains for linkbuiding, making an anchor list for external media, outreach, negotiations with US-UK media representatives;- choosing the WP template for the blog, making a plan for its improvements, coordinating the deployment process;- elaborating the blog content strategy;- leading the corporate blog; - writing articles for the blog and external media in the USA and Europe;- SMM.

Minsk

At the company, I am mostly focused on off-page SEO:- Seeking the appropriate external media sites,preferably located in the USA, for posting articles;- communicating with media platforms' representatives;- writing articles in English and posting them on mass media sites; - writing case studies for internal use within the company;- linkbuilding;- searching sites with guestposting and free of charge contributing;- keeping in touch with remote copywriters;- writing tasks to copywriters with keywords necessary for using in atricles;- monitoring statistics via Ahrefs.com, Semrush.com, Google Analytics, etc.

Minsk

Managing 5-10 copywriters and 2 proofreaders, entirely leading the content marketing branch and identifying its strategy. Responsible for the vironit.com/blogCopywriting:Write press releases, case studies, blog articles (forming lists of SEO keywords), white papers, texts for the corporate site and landing pages, presentations and marketing kits; conduct interviews with programmers to explore the topic widely.Content marketing:1. Found and gathered the team of copywriters and native speaking proofreaders from the US and the UK. Coordinate their work: find ideas and form the topic list of future articles, give topics with SEO keys to authors, control proofreading the articles, publish-ready articles on the corporate blog via CMS WordPress); make up media pitches for the next article, commercial proposals, e-mail templates, advertising campaigns;2. Analyze statistics in Google Analytics and Yandex.Metrics. Customize the tools of metrics for following tricking efficiency of the articles and corporate pages, use UTM-marks.3. Coordinate all the process of creating the corporate site. Worked out the prototype, wrote texts, found the designer, organized and coordinate proofpages, programming of the site. Remade the mobile version from the PC version myself, using PhotoShop and CorelDraw. Edit the site via WP.Email marketing:Create commercial proposals and letters for the sent sequence.Design:Draw icons and some graphics for the site in CorelDraw and PhotoShop.Brain Storm:Collaborate with Sales teams and Project Managers. I talked to the customer from Kenya inside developers' team for marketing strategy, development of a promo video of a mobile application; wrote the script of the promo, described frames for a designer.Achievements:- I gathered up to 10 references of customers on Clutch, checking in Timetrade, writing emails, coordinating all negotiations.- The number of visitors grew from 10 to 150 daily; from the USA - from 1 to 35 accordingly

Минск

Writing articles and leading the blogs about traveling and tourism.

Минск

Writing unique advertising texts on IT-direction: press-releases, rewrites, reviews, articles for media. Translating IT-releases from English to Russian.

Minsk

As a Product Marketing Manager:- Analysis of the marketplace for the product, a review of competitors' products, analysis of competitors' PR methods and advertising campaigns, building a marketing strategy for promoting the product on the market, creating and leading promo events, working out corporate identity, branded products;- Writing press releases, advertising articles, SEO-articles for optimization of the site.- Developing PR campaigns, cooperating with designers and market analysts, writing and spreading press releases.- Copywriting. Writing SEO-descriptions of goods for the online catalog as well as writing catchy texts for the printed one.- Organizing and managing PR campaigns.- Creating and promoting the groups in social networks (SMM), writing texts on forums.As a photographer:- Talking pictures of the products for internet catalog and published catalog.

Минск

Writing articles on BUSINESS in rubrics “New technologies”, “Psychology and communication” (about time-management, HR-recruitment). Some of these articles you can find on my blog (the next rubrics):http://www.hort.by/topics/novye-technologii/http://www.hort.by/topics/business/

Minsk

Writing news, proofreading, editing and rewriting texts of video reports and adapting them to the web;filling the site www.ctv.by with news, using the program Adobe Dreamweaver and the special engine.As a designer:- creating graphics for news and video broadcasting, using After Effects, Photoshop;- making video montage in Premiere Pro.

Minsk

Writing reviews about innovative gadgets of mobile world and other tech novelties.

Minsk

Forming the course '3Ds max + V-Ray in interior design from scratch' and teaching it​. I worked out the curriculum for beginners and taught.

Minsk

I got deals with such companies as "Kommunarka", "Triple", "Vitba", etc.I attracted advertisment on media sites, spread topical press releases in mass media, news agencies. It was my first time when I got acquainted with SEO, basic Internet marketing :)

Specialist, Internet Journalism

Mba + Mba Marketing + Mba It-Management

Master Of Business Administration - Mba, Mba General, Mba