Mike Gerenser Email and Phone Number
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Mike Gerenser personal email
Reporting directly to the President, I lead the marketing team at REDCOM, a company that designs and engineers innovative Command and Control communications software and hardware. Under my leadership, my team works diligently to convey the REDCOM value proposition to customers and prospects using the complete digital marketing toolbox, including SEO, SEM, CRM, analytics, content marketing, and Marketing Automation.I am responsible for the GTM strategy for all of our products and market segments. With more than 20 years of marketing experience, I excel in market research, strategic planning, lead gen, creative branding, digital marketing, and product positioning.As the steward of the REDCOM brand, I am actively involved in all customer and prospect touchpoints. I work closely with REDCOM's Executive Team, Bus Dev team, Solution Architects, Program Managers, and partners to drive a fully integrated marketing plan to increase revenue and win more customers.By implementing a pragmatic, data-driven (and yet still creative) approach to marketing, I have transformed the marketing function from a "cost center" into an essential element of the business.
Redcom Laboratories, Inc.
View- Website:
- redcom.com
- Employees:
- 158
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Director Of Marketing And Business OperationsRedcom Laboratories, Inc.Fairport, Ny, Us
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Director Of MarketingRedcom Laboratories, Inc. Apr 2018 - PresentVictor, New York, UsReporting directly to the President, I lead a fast-paced and dynamic Marketing and Communications team at REDCOM. As the company undergoes tremendous growth, I am focused on aligning all marketing activities with REDCOM's vision and new strategic objectives. I am actively involved in marketing, product management, communications, and promotional efforts for all of REDCOM's business units. My leadership has nurtured a team atmosphere that promotes continuous improvement, accountability, and measurable results.
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Senior Digital Marketing StrategistRedcom Laboratories, Inc. Mar 2010 - Apr 2018Victor, New York, UsAs a REDCOM veteran and a marketing expert, I spent several years helping the company explore and implement new digital marketing processes. Some of my responsibilities included the migration to a new marketing automation platform (HubSpot) and the creation of optimized workflows, landing pages, forms, and email campaigns.On the web, I developed effective inbound and outbound strategies designed to generate leads and drive sales. I managed all content on the company website, optimized the copy for search engines (SEO/SEM), and used tools such as Google Analytics to measure success.I actively empowered our sales staff by crafting powerful customer-focused solution briefs, white papers, presentations, and webinars.
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Senior Graphic Designer & Creative LeadRedcom Laboratories, Inc. Mar 2004 - Mar 2010Victor, New York, UsAs REDCOM's senior graphic designer, I empowered our sales staff through the development of market-focused collateral, presentations, and advertising material. As a creative lead, I set and enforced brand standards to maintain a consistent look and feel. I also developed graphics, banners, displays and promotional materials to make the company stand out at global trade shows and events.
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Creative DirectorVelocimedia 2008 - PresentVelocimedia provides business consulting services and integrated marketing solutions designed to build your brand without breaking the bank. With a focus on small business, Velocimedia is your single source for digital marketing, lead gen, graphic design, web development, printing, advertising, and photography. -
3Rd Degree Black Belt & Marketing DirectorKuk Sool Won Of Greater Rochester 2000 - PresentBlack Belt Instructor and director of marketing, public relations, and community involvement.
Mike Gerenser Skills
Mike Gerenser Education Details
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Rochester Institute Of TechnologyAnd Related Support Services -
Rochester Institute Of TechnologyGraphic Design & Publishing
Frequently Asked Questions about Mike Gerenser
What company does Mike Gerenser work for?
Mike Gerenser works for Redcom Laboratories, Inc.
What is Mike Gerenser's role at the current company?
Mike Gerenser's current role is Director of Marketing and Business Operations.
What is Mike Gerenser's email address?
Mike Gerenser's email address is mi****@****ser.com
What schools did Mike Gerenser attend?
Mike Gerenser attended Rochester Institute Of Technology, Rochester Institute Of Technology.
What skills is Mike Gerenser known for?
Mike Gerenser has skills like Marketing, Graphic Design, Photography, Web Design, Marketing Communications, Advertising, Graphics, Web Development, Indesign, Integrated Marketing, Logo Design, Public Relations.
Who are Mike Gerenser's colleagues?
Mike Gerenser's colleagues are Matthew Preston, Christopher Shortt, Jeffrey Smith, Martha Shaver, Tucker Henderson, Edward Gauvin, Michelle Frey.
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