Designed brand strategies and frameworks to ensure brand consistency across all user experience touchpoints. . Managed branding consultancies, advertising agencies, and cross-functional teams across LATAM.. Facilitated branding workshops and meetings with C-Level executivesKey Achievements:- Itaú Masterbrand: Rebranding strategy and narrative for Brazil’s most valuable brand.- Innovation Platform: Rebranding strategy for Itaú's Startup Community and V.C. initiatives.- B2B Brand Platform: Design the brand strategy and narrative for B2B products

Lead the Debt Services Growth Performance Squad, integrating media, martech, adtech, digital analytics, and growth strategies for optimizing digital acquisition and retention and consolidate performance advertising as a growth lever for business strategies. . Managed cross-functional teams for digital campaign executions and reports.. Optimize digital maturity through agile processes, KPIs definition, automation tools, test and learn methodologies, achieving innovation and optimization of media investments.. Addressed strategic gaps and promoted cultural alignment across finance, accounting, product, and technology breaking the silos and connecting the media strategy to business goals. Key Achievements: - Pitched and Implemented the 1st Debt Recovery Black Friday Digital Campaign. - Implemented the first full funnel digital media campaign including content partnerships.

Led innovation and Digital transformation consultancy projects for Publicis Groupe and clients such as Ambev, HyperaPharma, GetNet, and Mercedes - Benz sectors with Global Teams. Delivered growth, efficiency, and scalability in business operations and people management.Key Achievements:- Business Design and Go-to-Market strategy of Publicis Groupe Digital Services Platform in Brazil: Perfomics, Epsilon, and Prodigious.- Ambev: Digital Media Transformation Consultancy for Draftline

Acted as a cultural change agent, promoting a new working mindset across all Publicis Groupe agencies in Brazil to enhance digital maturity and balance the P&L.

Developed 360º brand and communication strategies for clients like Jeep, Rico, and Totvs.Collaborate with data research teams (user, social listening market and trends) to deliver insights for creative teams.

Developed brand entertainment projects for McDonald's, connecting creative product placements with the media strategy Collaborated with designing the One Year Media Plan for Mcdonald's 2018 and World Cup.