Responsible for managing Country Operations for Philips Domestic Appliances and P&L of alongside a motivated team of 50+ employees in Karachi, Lahore & Islamabad.Key Responsibilities:- Driving revenue, annual growth of 2X- Product planning and road mapping- Maintaining and improving service quality matrices of NPS, lead time and complain ratio across Pakistan- Improving E.com sales using multiple channels including SEO, Social, Display, Offline Branding etc- Augmenting corporate sales channel to maximize revenues and profitability- Managing senior stakeholders to through clear ROI justification- Finding solutions to decrease dependency on Wholesale Channel, and drive business KPIs through Retail Coverage and improve profitability- Focusing on Trade marketing initiatives including promotion schemes, BTL activations, displays and retail branding

Managing brand communication using Digital, BTL and print mediaMaintaining brand budgets in alignment with the regional marketing team in SingaporeIdentifying and executing executing research studies Create and manage marketing campaigns on a national front

Digital marketing and Online SalesTrade marketing and merchandisingDistributor management

Market selection for retail investment and Trade executionVisual MerchandisingBudget allocation to maximize Brand visibility & ROIDevelop matrix to gauge the marginal benefit of investment in terms of revenue and visibility

Develop online sales mechanism and brand strategy to maximise revenueOffer packages to E-commerce partners and develop relationships

Improve the customer relations and form direct customer interactionDevelop strategies to improve customer experienceDesign an Application for the customers

BookExchange is an IBA CED incubated Business which sells books to IBA students and exchange them for new books after use. Internship program offered by the business allow students to learn about this unique and innovative idea and to exposes them to practical problems in controlling the business.

Managed events focusing the problems of youth. Invited scholars to Institute of Business Administration (IBA), from various school of thoughts to unite at an educational platform and come up with a constructive solution for our society. These efforts enabled not only the student body but also the faculty and administration to develop a bonding among the masses irrespective of minute differences.

Worked in Market Risk and Credit unit for the bankSector study on Fertilizer IndustryStudied and analysed Credit Risk proposals

Worked for the Cards department of PSOPrepared debtor schedule according to their approved limitsEvaluated the requisitions for PSO cards

Teaching Assistant for the course Socio Economic Philosophy of Islam, offered by Sir Adnan Hussain.

Visited more than 200 retail outlets and analysed the complete distribution process for National Foods Ltd. Drafted a portfolio of high selling products of the firm in different locations and outlets. Identified loop holes in the distribution process.