Madison Hensley Email & Phone Number

United States

United States

Dublin 2, Ie

Dublin 2, Ie

Dublin 2, Ie

Gainesville, Florida, Us

• Directed a building of 350+ residents in the largest residential area on campus• Supervised a staff of eight student leaders, delivering weekly individualized professional development• Enhanced and implemented a new community engagement model through conducting research and collaborating with leadership• Recommended and implemented changes in student staff training based on feedback and communications with leadership

Mclean, Va, Us

• Analyzed current corporate awards portfolios of Booz Allen and 13 key competitors across a matrix of awards categories and criteria• Recommended an internal ranking methodology, proposed workflow, and an amplification strategy from awards analysis to senior leadership• Presented a brand activation strategy to showcase technology from the Innovation Hub at SXSW and The Atlantic Festival to senior leadership• Conducted market intelligence research and recommended a competitive messaging strategy for a Digital Government campaign across six federal agencies• Developed a framework including short-term and long-term campaign strategy for the firm's Women in Data Science group to present to senior leadership

Bloomington, Mn, Us

• Amplified early registration for national users' conference, resulting in 500+ early registrants and $20K+ in revenue through email marketing strategy • Organized 140+ sessions for annual users' conference across five content tracks through the back end of CVENT, designating space and time slots, and creating a run of show correlated to designated points of contact

New York, New York, Us

• Implemented full website rewrite and UX redesign under the direction of the former CMO of Wix• Designed a national advertisement initially intended for print and adapted for email marketing, generating a 73% open rate• Constructed and implemented social media strategy across five social channels, increasing engagement by 45%• Transitioned the firm from Sprout Social to Hootsuite, saving the firm 66% of the cost while maintaining necessary analytics and market intelligence tools• Produced branding and content guidelines and branded collateral

New York, New York, Us

• Oversaw 400+ corporate team building events for groups of eight to 1,000+ participants from Fortune 500 companies such as Accenture, Amazon, Apple, and Intel.• Designed the integrated flow and final implementation of a Booked Events module into the post-sale CRM pipeline, streamlining sales to account management hand-off while maintaining centralized analytics• Developed new content, activity design, and delivery strategies based on consumer research• Created business development materials for trade shows• Collaborated with offices across four locations to coordinate and deliver events

New York, New York, Us

• Managed a team of three outsourced sales agents, raising their average KPIs by 18% within the first month• Created sales playbook used to train all incoming sales representatives• Sustained a personal 35% sales conversion rate as the overall top performer, comprising 70% of entire firm revenues• Restructured design of CRM workflow in collaboration with developers to efficiently leverage metrics and consumer research to optimize sales cycle, raising average email open rate by 30%• Generated a series of drip email campaigns

Gainesville, Florida, Us

• Generated and advertised three to four monthly programs on a variety of topics and resources for residents and won Best Programming in area for 2016• Managed conflicts and crises in addition to taking part in regular overnight emergency on-call shifts• Facilitated community standards on individual, group, and building levels through oversight of health and safety of 76 residents

New York, Ny, Us

• Managed sales plan by tracking progress and setting goals to maximize sales for seven luxury brands• Collaborated with senior managers and visual merchandisers to maximize space appeal• Maintained over 150 clients in CRM for individualized service to drive sales of the department

Lauderhill, Florida, Us

• Authored dynamic content such as entertainment, health, and lifestyle suited to the city and culture of Miami• Built Search Engine Optimization value strategically tailored to reader profile to drive online traffic

Master'S Degree, International Business

Bs, Advertising