Matt Herron work email
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Matt Herron personal email
I'm a content strategy leader with 15+ years working on UX and Product Design teams to craft and build transformative customer experiences.I combine my background in computer science, project management and online marketing with a love for storytelling and the written word. A systems thinker and lifelong learner, I work to advance open architecture, design scalable systems, and promote independence in publishing.Currently, my focus is on my independent consulting practice, Storytelling Systems (www.storytelling.systems), where I teach content strategy and consult with product companies to improve their digital experiences.I believe that human beings are at the heart of every experience, and that it’s the job of entrepreneurial leaders to use the power of story to move hearts and minds.I'm also the author of more than ten science fiction novels under the pen name M.G. Herron. Like sci-fi/fantasy books? Learn more at mgherron.com.
Storytelling Systems
View- Website:
- storytelling.systems
- Employees:
- 1
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Principal Ux StrategistStorytelling SystemsAustin, Tx, Us
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Principal StrategistStorytelling Systems May 2024 - PresentI’m a experience design leader and principal-level UX content strategist who offers consulting services to creative agencies and product companies.I also run Storytelling Systems, a private membership community for content strategists, where it's my mission is to train the next generation of content strategy talent. I teach courses on content strategy topics, coach practitioners and leaders, and design training workshops.
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Director, Content StrategyMaterial Mar 2022 - May 2024Los Angeles, California, UsAs a director and team leader at Material, I advocate for content strategy's key role in product design and brand marketing projects, coach and mentor content strategists and UX writers, plan new projects, run workshops, and build our reputation as an industry-leading content strategy practice.We use deep human insight to create content strategies that communicate big ideas. We develop accessible and innovative digital experiences in collaboration with designers and technologists. And we create marketing strategies that drive rapid growth for a diverse group of world-class brands. -
Associate Director, Content StrategyMaterial Feb 2021 - Mar 2022Los Angeles, California, UsAs the team lead for the content strategy practice, I:• Continued to serve as an individual contributor on key accounts• Worked to establish best practices for content strategy on agile teams• Documented content strategy process• Developed proposals and planned projects• Pitched and won new business• Established relationships with other leaders and peers• Advocated for content strategy in product design and marketing• Coached and mentored content strategists and UX writers• And grew the content strategy team from three to six people
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Senior Content StrategistT3 Jan 2019 - Feb 2021Austin, Tx, UsSpecializing in systems and stories that help build useful brands, I worked on agile product design and content marketing teams to:• Lead content strategy workstreams• Create content strategies to meet customer needs and manage business KPIs• Plan and run content strategy workshops• Analyze the results of stakeholder interviews and customer research• Capture metadata, taxonomy, and nomenclature guidelines• Perform content inventories, content audits, and gap analyses• Create, evaluate, and update content according to guidelines• Implement predefined naming and tagging conventions• Manage content matrices, editorial calendars, and style guidelines• Document current end-to-end content management processes• Manage and mentor junior team members -
Freelance Content StrategistSelf-Employed Nov 2015 - Jan 2019Led content strategy projects for tech startups, small businesses, and digital agencies to generate leads, and design products.
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Content StrategistPhuse.Ca Sep 2014 - Nov 2015Toronto, On, CaCopywriting, content auditing, information architecture, UX research, user interviews, user personas, brand profiles, crowdfunding campaigns, search engine optimization, content strategy, content editing, analytics implementation plans, and more. -
Project ManagerPhuse.Ca Sep 2012 - Sep 2014Toronto, On, CaDigital project management, business process improvements, scheduling and resourcing, design direction and feedback, website specification and scoping, estimating on digital projects, digital tools setups and research, client onboarding, client relationship management, business development, quality control, user testing. I managed a team of up to 9 designers and developers at a time with up to 25 simultaneous projects.
Matt Herron Skills
Matt Herron Education Details
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Mcmaster UniversityEnglish Language And Literature
Frequently Asked Questions about Matt Herron
What company does Matt Herron work for?
Matt Herron works for Storytelling Systems
What is Matt Herron's role at the current company?
Matt Herron's current role is Principal UX Strategist.
What is Matt Herron's email address?
Matt Herron's email address is ma****@****t-3.com
What schools did Matt Herron attend?
Matt Herron attended Mcmaster University.
What are some of Matt Herron's interests?
Matt Herron has interest in Habits, Economic Empowerment, Civil Rights And Social Action, Rock Climbing, Environment, Indie Publishing, Financial Independence, Science And Technology, Animal Welfare, Story Craft.
What skills is Matt Herron known for?
Matt Herron has skills like Copywriting, Content Strategy, Writing, Editing, User Experience, Google Analytics, Project Management, Copy Editing, Developmental Editing, Copyediting, Digital Project Management, Wordpress.
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