Michael Hoban Email & Phone Number

Atlanta, Georgia, US

Team leader leveraging human learning to drive effective innovation, CX, marketing, and business strategies.

Atlanta, GA, US

• Generated consumer and shopper learning aligned to the goals of multiple brands that fostered growth. Built relationships with leadership, peers, and cross-functional teams to better understand the business dynamics.
• Fueled “fewer, bigger, better” innovation strategy through “white space” exploration using macro trends, social listening, ethnography, and through multiple stage-gate methods.
• Transformed traditional research model into quicker, more agile human learning by continuously piloting new learning methods and techniques (Suzy, Voxpopme).
• Consistently sought new ways (PowerBI, newsletters) to share insights to foster a curious, consumer-led culture.

Roswell, Georgia, US

• Partnered with companies in multiple industries requiring custom research to guide strategic decisions. Led and executed projects end-to-end, from developing the objectives and survey instrument to delivering.
• Improved operational efficiency by creating a systematic project tracking tool.
• Introduced new visual and verbal storytelling techniques used company wide.

Atlanta, GA, US

• Led CX operations for three consumer call centers located around the globe for all brands under the Newell umbrella. Transformed the team into an insight function.
• Developed an entire platform to make consumer feedback more visible to the organization, act as an early-warning system for potential product issues and identify innovation opportunities.
• Built and trained an analytics team on how to synthesize real-time call center data (Salesforce) into succinct, meaningful, standardized reporting visible to the entire organization.

Atlanta, GA, US

• Collaborated with Marketing, business executive team, and c-suite to transform the existing research model into a more structured learning plan aligned to business goals.
• Employed standardized and valid strategic and tactical methodologies (concept testing, market structure).
• Developed a strategic-minded insights team focused on gaining a deeper understanding of the consumer, vetting innovation, and optimizing marketing communications.

Alpharetta, GA, US

• Built and led primary and secondary research teams that provided 14 business segments with the insights needed to develop strategy and business plans. Provided thought leadership to educate and advise executive and.
• Experimented with new and different research instruments to ensure business could identify challenges and opportunities from different angles and perspectives.
• Contributed to rapid growth and recognition as one of the most successful companies in the RELX business portfolio.

Alpharetta, GA, US

Coordinated all research initiatives for the Insurance business vertical, delivering impactful stories that influenced decision making. Collaborated with Marketing, Research, and vertical partners to standardize research methodologies (NPS, Brand Equity) survey platforms (Qualtrics), project tracking, and reporting.

Windsor, Berkshire, GB

Partnered with Marketing and business leaders in the loyalty program, and upscale and extended stay brand portfolios to execute meaningful learning that drove innovation, operational efficiency, and revenue growth. - Brand innovation: shaped the strategy for new global brand using qualitative, segmentation, concept testing, and ROI modeling. Brought the.

US

Managed client relationships, assessed marketing needs, and recommended research solutions. Oversaw project management process while developing the skill sets of six employees spanning multiple roles.

Irving, Texas, US

Developed client relationship skills, ability to recommend appropriate research methodologies, and presentation skills. Mastered all aspects of project management and expanded my proficiency at analyzing findings across a variety of CPG and service industries.

Bachelor Of Science, Advertising

Talk So People Listen

Executive Degree, On Track Leadership Program