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Michael Giardina Email & Phone Number

Vice President Marketing Mixable Spirits: Hendrick's Gin and Milagro Tequila at William Grant & Sons
Location: New York, New York, United States 10 work roles 3 schools
1 work email found @worldnet.att.net 8 phones found area 516, 631, 979, and 169 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email m****@worldnet.att.net
Direct phone (516) ***-****
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Current company
William Grant & Sons
Role
Vice President Marketing Mixable Spirits: Hendrick's Gin and Milagro Tequila
Location
New York, New York, United States

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Michael Giardina is listed as Vice President Marketing Mixable Spirits: Hendrick's Gin and Milagro Tequila at William Grant & Sons, based in New York, New York, United States. AeroLeads shows a work email signal at worldnet.att.net, phone signal with area code 516, 631, 979, 169, and a matched LinkedIn profile for Michael Giardina.

Michael Giardina previously worked as Vice President Marketing Mixable Spirits: Hendrick's Gin & Milagro Tequila at William Grant & Sons and Director Marketing Luxury Whiskies at William Grant & Sons. Michael Giardina holds Master Of Business Administration - Mba from University Of Strathclyde.

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{first}.{last}@worldnet.att.net
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About Michael Giardina

Throughout my 15+ years of leading iconic brands, I have transformed business performance and organizational culture by building deep, emotional connections with consumers. My passion for brand building lies in igniting consumer desire through insightful strategy, storytelling, and innovation.As the marketing leader for Hendrick's Gin and Milagro Tequila—two of William Grant & Sons' highest-priority brands—I drive sustained profitability and growth through innovative positioning and long-term strategic planning. Beyond shaping the future of our Mixable Spirits portfolio, I inspire and empower a 12-person team to excel in the competitive luxury spirits market.Core Areas of Expertise:• Brand Strategy: Crafting unique, insight-driven positioning strategies that resonate emotionally with consumers.• Luxury Lifestyle Storytelling: Creating premium brand narratives that build desire and engagement across all touchpoints.• Product Innovation: Developing pipelines of offerings that align with diverse audiences and consumption occasions.• Commercial Alignment: Ensuring marketing strategies seamlessly translate into focused, effective commercial execution.My approach ensures every campaign, partnership, innovation, and activation reflects the craftsmanship, creativity, and premium quality of our brands while delivering tangible commercial growth. I’m proud to have driven:• Double-digit awareness lifts and multiple years of share growth on Hendrick’s and Milagro.• A luxury transformation for Glenfiddich, reversing share losses and achieving six consecutive years of category-leading growth.• Explosive growth for Monkey Shoulder, transforming it into one of the whisky category's hottest brands with high double-digit growth annually.It’s a privilege to contribute to William Grant & Sons' legacy as a leader in premium spirits, building brands that inspire, excite, and remain culturally relevant.Let’s connect if you are a like-minded marketing leader constantly searching for innovative ways to make brands stand out, resonate, and drive cultural impact.

Listed skills include Brand Management, Integrated Marketing, Marketing, Digital Marketing, and 25 others.

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Michael Giardina's current company

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William Grant & Sons
William Grant & Sons
Vice President Marketing Mixable Spirits: Hendrick's Gin and Milagro Tequila
Website
williamgrant.com
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10 roles

Michael Giardina work experience

A career timeline built from the work history available for this profile.

Vice President Marketing Mixable Spirits: Hendrick'S Gin And Milagro Tequila

William Grant & Sons

New York, United States

Vice President Marketing Mixable Spirits: Hendrick'S Gin & Milagro Tequila

William Grant & Sons

Bellshill, Lanarkshire, GB

  • Lead William Grant two largest and highest-priority brands in driving strategic growth and profitability.
  • Manage a 12-person team to deliver annual profit goals and long-term strategic plans.
  • Delivered 3-years of share growth on Hendrick’s in a declining Gin category and made Milagro one of the fastest growing premium tequila brands.
  • Developed brand positioning and identity strategies that resulted in 10% awareness lifts for Hendrick’s and +4% lifts for Milagro - improving premium perceptions for both brands.
  • Developed an innovation pipeline tailored to multi-cultural and emerging market needs, increasing portfolio relevance and driving 10% incremental volume lifts on an annualized basis.
  • Contribute to the extended leadership agenda, shaping organizational culture and driving cross-functional collaboration.

Director Marketing Luxury Whiskies

William Grant & Sons

Bellshill, Lanarkshire, GB

Led the strategic growth and premium positioning of a portfolio of four luxury and premium+ whisk(e)y brands. Built strong, results-driven teams and delivered transformational marketing strategies to drive business performance and market leadership.Key Responsibilities & Achievements:STRATEGIC BRAND LEADERSHIP: o Developed and implemented luxury.

Aug 2016 - Oct 2021

Sr. Brand Manager Glenfiddich

William Grant & Sons

Bellshill, Lanarkshire, GB

Led the U.S. marketing strategy and commercial execution for Glenfiddich, William Grant & Sons' flagship single malt Scotch whisky and its largest global market. Successfully drove brand growth, premium positioning, and business performance through innovative planning, execution, and leadership.Key Responsibilities & Achievements:BRAND LEADERSHIP:o Managed.

Feb 2014 - Aug 2016

Brand Manager

Heineken Usa

Amsterdam, NL

  • Repositioned Heineken Light in the U.S. market to align with the global Heineken Masterbrand strategy, driving incremental growth for the brand franchise
  • Delivered annual brand plans, omni-channel marketing communications, and commercial programming.
Jun 2013 - Feb 2014

Brand Manager

The Topps Company

New York, NY, US

  • Revitalized Bazooka Bubble Gum through repositioning, a range overhaul, and an optimized marketing communications strategy, reversing a decade of share decline and driving a +50% revenue lift.
  • Expanded Topps Confections into new product categories, leading innovation, commercialization, and P&L management.
Oct 2010 - Jun 2013

Consumer & Customer Engagement Manager

Kraft Foods

Greater Chicago Area, IL, US

  • Delivered integrated marketing plans for Planters Peanuts, Balance Bar, and Back to Nature brands, including revitalizing Planters Peanuts to reverse over 20 years of share decline.
  • Managed 10+ agencies, creating omni-channel marketing programs for seasonal campaigns.
Mar 2006 - Oct 2010

Sr. Program Manager

Ryan Partnership

Managed the Dove Unilever account, contributing to the development and execution of the iconic “Campaign for Real Beauty.”

Mar 2005 - Mar 2006

Account Supervisor

Eastwest Creative

Led the Kraft multi-brand account, leveraging blue-chip sponsorships to develop national retailer and consumer programs that unified 35 brands across 13 divisions, driving performance during key volume windows

Mar 2002 - Mar 2005

Account Executive

B-12/Aspen Marketing

Provided key support in developing promotional, event, and digital marketing strategies for.com, CPG, and liquor clients, ensuring effective execution and measurable results.

Aug 1999 - Mar 2002
Team & coworkers

Colleagues at William Grant & Sons

Other employees you can reach at williamgrant.com. View company contacts →

NG Nomsa Goge Nomsa Goge Colleague at William Grant & SonsCape Town, Western Cape, South Africa, South Africa View → LK Lai Kelvin Lai Kelvin Colleague at William Grant & SonsSingapore, Singapore, Singapore View → AC Anna Coccodrilli Anna Coccodrilli Colleague at William Grant & SonsGreater Dublin, Ireland View → AM Alan Mccreath Alan Mccreath Colleague at William Grant & SonsGreater Glasgow Area, United Kingdom View → AY Allison Young Allison Young Colleague at William Grant & SonsMotherwell, Scotland, United Kingdom, United Kingdom View → CK Corrinne Koh Corrinne Koh Colleague at William Grant & SonsSingapore, Singapore, Singapore View → AK Amit Kumar Amit Kumar Colleague at William Grant & SonsGurgaon, Haryana, India, India View → K2 Kininvie 23 Kininvie 23 Colleague at William Grant & SonsLondon, England, United Kingdom, United Kingdom View → EF Emilia Frederico Emilia Frederico Colleague at William Grant & SonsNeuilly-sur-Seine, Île-de-France, France, France View → AG Amelie G Amelie G Colleague at William Grant & SonsBogota, D.C., Capital District, Colombia, Colombia View →
3 education records

Michael Giardina education

Master Of Business Administration - Mba

University Of Strathclyde

Bachelors Of Science, Marketing & Business Administration

University At Albany

Japanese, International Business

Kansai University
FAQ

Frequently asked questions about Michael Giardina

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What company does Michael Giardina work for?

Michael Giardina works for William Grant & Sons.

What is Michael Giardina's role at William Grant & Sons?

Michael Giardina is listed as Vice President Marketing Mixable Spirits: Hendrick's Gin and Milagro Tequila at William Grant & Sons.

What is Michael Giardina's email address?

AeroLeads has found 1 work email signal at @worldnet.att.net for Michael Giardina at William Grant & Sons.

What is Michael Giardina's phone number?

AeroLeads has found 8 phone signal(s) with area code 516, 631, 979, 169 for Michael Giardina at William Grant & Sons.

Where is Michael Giardina based?

Michael Giardina is based in New York, New York, United States while working with William Grant & Sons.

What companies has Michael Giardina worked for?

Michael Giardina has worked for William Grant & Sons, Heineken Usa, The Topps Company, Kraft Foods, and Ryan Partnership.

Who are Michael Giardina's colleagues at William Grant & Sons?

Michael Giardina's colleagues at William Grant & Sons include Nomsa Goge, Lai Kelvin, Anna Coccodrilli, Alan Mccreath, and Allison Young.

How can I contact Michael Giardina?

You can use AeroLeads to view verified contact signals for Michael Giardina at William Grant & Sons, including work email, phone, and LinkedIn data when available.

What schools did Michael Giardina attend?

Michael Giardina holds Master Of Business Administration - Mba from University Of Strathclyde.

What skills is Michael Giardina known for?

Michael Giardina is listed with skills including Brand Management, Integrated Marketing, Marketing, Digital Marketing, Cross Functional Team Leadership, Market Planning, Product Development, and Social Media Marketing.

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