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Matteo Giarrizzo Email & Phone Number
Media and Digital head
at
Opella
1 work email found
@henkel.com
2 phones found area 211
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Media and Digital head
Location
Milan, Lombardy, Italy
Company size
Who is Matteo Giarrizzo? Overview
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Quick answer
Matteo Giarrizzo is listed as Media and Digital head at Opella, a with 3346 employees, based in Milan, Lombardy, Italy. AeroLeads shows a work email signal at henkel.com, phone signal with area code 211, and a matched LinkedIn profile for Matteo Giarrizzo.
Matteo Giarrizzo previously worked as Head of Media & Digital Italy & Greece at Henkel and Global Media Ad Tech Lead at Henkel. Matteo Giarrizzo holds Master Universitario Mu1 In Scienze Dell'Economia E Della Gestione Aziendale, Advanced Marketing from Sda Bocconi.
Company email context
Email format at Opella
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{first}.{last}@henkel.com
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Profile bio
About Matteo Giarrizzo
I blend data-driven strategies with consumer empathy to not just reach, but truly connect with audiences. I lead purpose-driven teams who share values and visions, striving for daily improvement. The ingredients of this recipe include media (online and offline), digital marketing, CRM, content creation, UX/UI, and generative AI, while culture and digital humanism are the guiding principles of the chef..
Listed skills include Media Planning, Media Buying, Brand Management, Media Strategy, and 38 others.
Current workplace
Matteo Giarrizzo's current company
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Opella
12 roles
Matteo Giarrizzo work experience
A career timeline built from the work history available for this profile.
Head Of Media & Digital Italy & Greece
Leadership: Led a team of 7, fostering creativity, curiosity, and openness.• Media Planning & Buying Strategy: Managed investment across Italy, Greece, and Cyprus.• Content Marketing: Oversaw owned channels, social media management, influencer marketing, and SEO/SEM strategies.• Technology: Harmonized 10+ tech infrastructures, incl. 1st-party data activation (CDP/DMP/Data Clean Room), data visualization tools (Tableau, PowerBI, ecc), mktg automation (SAP), ad-verifications + others.• CRM: Developed DonnaD, a brand community , engaging users through gamification activities like coupons, cashback, branded contests, loyalty programs, and social bots.• Advanced Measurement: Achieved elasticity >100% vs. benchmark through advanced Marketing Mix Modeling.• Global Media Buying ('18-'22): Directed global media tenders across AUS/NZ, LATAM (2019), Romania (2020), Italy,Cyprus, Ukraine (2021-24)+ others, delivering substantial cost savings.• Global Ad Tech Leadership (‘22): Spearheaded global Ad Tech implementation, achieving >95% tool adoption.• E-commerce Leadership: Launched the Amazon channel for beauty care in Italy
Global Media Ad Tech Lead
Global Head for Ad Tech.Data Driven Marketing, Analytics, Dashboards, Ad tech platforms, Data Management Platforms, reaching >95% of the AD Tect tools adoption in the markets.
Jan 2022 - Oct 2022
Digital Marketing & Ecommerce Lead Beauty Care Ita&Gr
Digital Marketing & eCommerce Beauty Care lead in Italy and Greece- Content, eCRM, Digital properties optimization- Influencers, Data and content strategy;- Growth office for new business;- eCommerce (Amazon, Pure Players, eRetailers)
Jan 2020 - Oct 2022
Head Of Media Italy, Greece And Cyprus
Global Media Team- Media strategy, planning and buying cross BU leading in Italy, Greece and Cyprus.- Global media digital tech projects steering (ie Preferred Dsp tender process, data management platforms implementation Italy and Germany, ecc.)- Media pitches (Italy, Greece, Australia+New Zealand, Latam, Romania, ecc.)
Sep 2017 - Oct 2022
Senior Digital And Media Manager
Responsible for L'Oreal Italy Media digitalization, focus on integrated communication projects:• Precision advertising leader;• Multimedia integrated project management;• Performance marketing, consolidating 100% of the digital planning in programmatic and implementing the proper data & audience strategy;• Vendors framework agreement negotiation;• Influencers and bloggers management;• 20 Millions € managed.
Sep 2016 - Aug 2017
Media And Communications Manager
Responsible for media planning and buying for the company (both online and of-fline).• ATL budget management;• Media Strategy development;• Media Buying strategy and management of ongoing negotiations with mediasales houses, achieving more than 20 M€ of media saving;• Leverage of the media investments in order to support PR and maximize editori-al visibility;• Digital strategy in every expect (DMP e data driven programmatic planning,SEM, Social, Display Planning, Native content, ecc.);• Selection, definition e production of brand content activities.October 2013, 17th: IAB Seminar Display Advertising SpeakerSpeech: “Neverbefore” Impact and engagement for Samsung ItalyDecember, 1st: IAB Forum Speaker – Vivaki workshopBig Data and Programmatic in the heart of Publicis group strategy – VIVAKISpeech: Addressable advertising for Samsung ItaliaDecember, 2nd: IAB Forum Speaker – Ogury workshopMobile to better know your audience - OGURY:Speech: The Samsung User
Jan 2013 - Aug 2016
Brand Strategy And Media Planning And Buying
Media Budget Management for every Consumer Mobile campaign ( 80% of the total budget, about 100 mln €). • Media strategy development • Brand positioning strategy • Media planning management • Media buying and negotiations • Special Initiatives project management (i.e. Event Business to Business) http://www.youtube.com/watch?v=Ykhus9yYREE&feature=player_embedded
Nov 2007 - Jan 2013
Mar 2007 - Nov 2007
Oct 2005 - Mar 2007
Communications Specialist
May 2004 - Nov 2004
3 education records
Matteo Giarrizzo education
Master Universitario Mu1 In Scienze Dell'Economia E Della Gestione Aziendale, Advanced Marketing
Sda Bocconi
108/110, Business Administration
Università Bocconi
Classics High School
Liceo Classico Dettori In Cagliari
FAQ
Frequently asked questions about Matteo Giarrizzo
Quick answers generated from the profile data available on this page.
What company does Matteo Giarrizzo work for?
Matteo Giarrizzo works for Opella.
What is Matteo Giarrizzo's role at Opella?
Matteo Giarrizzo is listed as Media and Digital head at Opella.
What is Matteo Giarrizzo's email address?
AeroLeads has found 1 work email signal at @henkel.com for Matteo Giarrizzo at Opella.
What is Matteo Giarrizzo's phone number?
AeroLeads has found 2 phone signal(s) with area code 211 for Matteo Giarrizzo at Opella.
Where is Matteo Giarrizzo based?
Matteo Giarrizzo is based in Milan, Lombardy, Italy while working with Opella.
What companies has Matteo Giarrizzo worked for?
Matteo Giarrizzo has worked for Opella, Henkel, 24Ore Business School, L'Oréal, and Samsung Electronics.
How can I contact Matteo Giarrizzo?
You can use AeroLeads to view verified contact signals for Matteo Giarrizzo at Opella, including work email, phone, and LinkedIn data when available.
What schools did Matteo Giarrizzo attend?
Matteo Giarrizzo holds Master Universitario Mu1 In Scienze Dell'Economia E Della Gestione Aziendale, Advanced Marketing from Sda Bocconi.
What skills is Matteo Giarrizzo known for?
Matteo Giarrizzo is listed with skills including Media Planning, Media Buying, Brand Management, Media Strategy, Mobile Devices, Mobile Marketing, Marketing Communications, and Advertising.
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