Leadership: Led a team of 7, fostering creativity, curiosity, and openness.• Media Planning & Buying Strategy: Managed investment across Italy, Greece, and Cyprus.• Content Marketing: Oversaw owned channels, social media management, influencer marketing, and SEO/SEM strategies.• Technology: Harmonized 10+ tech infrastructures, incl. 1st-party data activation (CDP/DMP/Data Clean Room), data visualization tools (Tableau, PowerBI, ecc), mktg automation (SAP), ad-verifications + others.• CRM: Developed DonnaD, a brand community , engaging users through gamification activities like coupons, cashback, branded contests, loyalty programs, and social bots.• Advanced Measurement: Achieved elasticity >100% vs. benchmark through advanced Marketing Mix Modeling.• Global Media Buying ('18-'22): Directed global media tenders across AUS/NZ, LATAM (2019), Romania (2020), Italy,Cyprus, Ukraine (2021-24)+ others, delivering substantial cost savings.• Global Ad Tech Leadership (‘22): Spearheaded global Ad Tech implementation, achieving >95% tool adoption.• E-commerce Leadership: Launched the Amazon channel for beauty care in Italy

Global Head for Ad Tech.Data Driven Marketing, Analytics, Dashboards, Ad tech platforms, Data Management Platforms, reaching >95% of the AD Tect tools adoption in the markets.

Digital Marketing & eCommerce Beauty Care lead in Italy and Greece- Content, eCRM, Digital properties optimization- Influencers, Data and content strategy;- Growth office for new business;- eCommerce (Amazon, Pure Players, eRetailers)

Global Media Team- Media strategy, planning and buying cross BU leading in Italy, Greece and Cyprus.- Global media digital tech projects steering (ie Preferred Dsp tender process, data management platforms implementation Italy and Germany, ecc.)- Media pitches (Italy, Greece, Australia+New Zealand, Latam, Romania, ecc.)

Master Marketing, Comunicazione & Digital Strategy

Responsible for L'Oreal Italy Media digitalization, focus on integrated communication projects:• Precision advertising leader;• Multimedia integrated project management;• Performance marketing, consolidating 100% of the digital planning in programmatic and implementing the proper data & audience strategy;• Vendors framework agreement negotiation;• Influencers and bloggers management;• 20 Millions € managed.

Responsible for media planning and buying for the company (both online and of-fline).• ATL budget management;• Media Strategy development;• Media Buying strategy and management of ongoing negotiations with mediasales houses, achieving more than 20 M€ of media saving;• Leverage of the media investments in order to support PR and maximize editori-al visibility;• Digital strategy in every expect (DMP e data driven programmatic planning,SEM, Social, Display Planning, Native content, ecc.);• Selection, definition e production of brand content activities.October 2013, 17th: IAB Seminar Display Advertising SpeakerSpeech: “Neverbefore” Impact and engagement for Samsung ItalyDecember, 1st: IAB Forum Speaker – Vivaki workshopBig Data and Programmatic in the heart of Publicis group strategy – VIVAKISpeech: Addressable advertising for Samsung ItaliaDecember, 2nd: IAB Forum Speaker – Ogury workshopMobile to better know your audience - OGURY:Speech: The Samsung User

Media Budget Management for every Consumer Mobile campaign ( 80% of the total budget, about 100 mln €). • Media strategy development • Brand positioning strategy • Media planning management • Media buying and negotiations • Special Initiatives project management (i.e. Event Business to Business) http://www.youtube.com/watch?v=Ykhus9yYREE&feature=player_embedded

Offline Media for the Henkel Client

Offline Media following Bolton Client