Mike Gibbons Email & Phone Number

Toronto, ON, CA

Toronto, Canada Area

Mississauga, ON

Toronto, Canada Area

• 7 direct reports with responsibility for 100% of gross revenue
• Achieved overall sales growth of +3% in spite of declining marketplace, using new business development, new product segment growth and extended reach into new channels of distribution
• Responsible for entire sales and retail teams of 116 full time staff including 5 regional managers and over 700 part time retail merchandisers that called on over 2,000 accounts logging 550,000 hours per year
• Responsible for National Accounts team of 4 national account managers and 3 key account executives
• Responsible for 220 Branded Retail Stores of which 38 were Corporate, the Real Estate team and Customer Support Services
• Established a vision and comprehensive business plans that ensured that each division within the portfolio exceeded its planned targets and budgets while maintaining the “Hallmark Brand Promise” to consumers in each.

North York

• Managed card specialty sales, national account sales divisions, customer support services, and real estate
• Added a multi-million dollar stream of revenue with the acquisition of Image Craft Greetings by establishing relationships with former customers by creating a plan to service accounts immediately to minimize negative.
• Established terms of trade to enable continuation of Image Craft Greetings’ business
• Maintained relationships with existing distributor network and determined partners and territories covered, coordinating agreements governing business relationships
• Prepared comprehensive distribution plan to direct activities in the deep-discount channel of distribution, enabling the company to gain significant market share
• Built customer relationships with Dollarama and The Bargain Shop, leading to a three-brand approach to channel management

North York

• Held responsibility for the entire national account team as well as the retail support center.
• Won Walmart Vendor of the Year award for department 3
• Led project involving four months of cross-functional team meetings at the Walmart head office in order to prepare both organizations for the implementation of the first Scan-Based Trading model for the industry in.
• Significant business growth during this period enabled the company to gain and maintain market share leadership
• Brought focus to Walmart business that resulted in increased sales through procurement and supply of exclusive products, partnership marketing, and major revisions to existing departments, including innovative new.
• Completed an executive search for an experienced industry professional to lead the supermarket business