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For over 25 years, I have worked with the leadership teams—and on the leadership teams—of visionary organizations across sectors to drive revenue, impact, and growth.I currently manage The Next Us, a consultancy focused on marketing and organizational excellence. I partner with C-level executives to navigate difficult transitions and to build teams and systems from scratch. I have gritty, hands-on experience with all major martech, digital design, and CRM tools and an excellent track record working cross-functionally to build scalable, full-funnel relationship and revenue engines.* I have worked actively for the past 12 years as a consulting/fractional Chief Marketing Officer for startups and enterprises, and Head of Marketing and Development for nonprofits.* I am highly creative and also highly analytical.* My marketing approach is brand-driven—but I excel particularly in high-volume, data-rich environments where every click and penny counts. * I am very familiar with today’s most tested and trusted playbooks—and at the same time believe that the best strategies are always bespoke.* I am driven by humanist concerns—but have deep experience selling highly technical products to diverse, highly technical audiences. * My background equally emphasizes B2B / B2C / B2B2C / B2G and nonprofit business models—which makes me particularly well-suited to identify and maximize cross-sector opportunities and trends.I am excited by the bright promise of new technologies and by our shared responsibility to build a healthy, inclusive world. I am eager to work with organizations with shared values and high expectations.
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Founder + CeoThe Next Us Apr 2006 - PresentSan Francisco, California, UsThe Next Us helps organizations and individuals accelerate their growth. We are experts in marketing strategy, brand strategy, strategic planning, and leadership development. Recent clients: STARTUP OfferUp, Honeycomb.io, Terrain Data, Remix, Zazzle, Honor, FullContact, Nextag, IndrENTERPRISESynopsys Software Integrity, Bankrate Insurance, Mortgage Cadence, Sundance Channel, eBay, Leapfrog, and [three of the largest and best-known consumer electronics companies in the world… that we can’t name]NONPROFITClinton Foundation, Linux Foundation Energy, Omidyar Network, Community Youth Center of San Francisco, FACES SF, Apollo Alliance, Ulupono, Misnomer Dance Theater, KnowledgeWorks Foundation, Mindful Schools, New Tech Network, Prospect Sierra, Art Center College of Design, Children's Day School, Izzi Early Education, Moneythink, Coral Reef Alliance, Small Magic, Community Vision, Millennium.org, Endeavor.orgSMBTea Collection, Title Nine, MacPherson’s, kontentreal, Substantial, WDHB, Context Partners, CRE Income FundVENTURE CAPITALOmidyar Network, Pace Capital, and [two very well-known VC firms… that we can’t name] -
StrategistStone Yamashita Partners Sep 2002 - Apr 2006New York, Ny, UsHelped CEOs and executive teams articulate visions for change, build cultures of innovation, and create unique customer experiences. Clients: Hewlett-Packard, General Electric, NBC Universal, Lifetime Television, Yahoo!, and the San Francisco AIDS Foundation. -
Director Of Program ManagementSapient Nov 1998 - Oct 2001Boston, Ma, UsLed waterfall and agile web projects for Walmart.com, Gap, AutoNation, and Cisco Networking Academy. Responsible for project budgets of $1M+ and teams of 40+ members. Led the redesign of Sapient "One Team" core development methodology to integrate software engineering and creative services into a single, coherent, sellable, and repeatable approach. Served as Program Management lead for the 500-person San Francisco office. -
Project ManagerIkonic / Usweb Apr 1997 - Nov 1998Managed the development of strategic business proposals and large-scale pitches for a well-regarded early web agency. Responsible for qualification, estimation, pitch strategy, and management of a three-person proposals team. Managed brand and web development projects.
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Grant WriterInstitute For Advanced Technology In The Humanities (Iath) May 1995 - May 1996Wrote successful grants for pioneering online education projects in the earliest days of the WWW. Project technologies included SGML, VRML, Unicode and MOOs. Successes included a $200K+ grant from the National Endowment for the Humanities for the Ed Ayers project "The Valley of the Shadow." Total amount raised in one year: $665K.
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ResearcherArts & Business Aug 1995 - Sep 1995London, GbResearched donor satisfaction and grant success for the "Pairing Scheme" program fostering business sponsorship of the arts throughout the UK.
Mark Gibson Skills
Mark Gibson Education Details
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University Of VirginiaGeneral
Frequently Asked Questions about Mark Gibson
What company does Mark Gibson work for?
Mark Gibson works for The Next Us
What is Mark Gibson's role at the current company?
Mark Gibson's current role is Consulting CMO | Strategist | Executive coach.
What is Mark Gibson's email address?
Mark Gibson's email address is ma****@****ail.com
What is Mark Gibson's direct phone number?
Mark Gibson's direct phone number is +170795*****
What schools did Mark Gibson attend?
Mark Gibson attended University Of Virginia.
What are some of Mark Gibson's interests?
Mark Gibson has interest in Football, Mint, Exercise, Home Improvement, Reading, Evernote, Sports, Golf, Fishing, Pandora Radio.
What skills is Mark Gibson known for?
Mark Gibson has skills like Strategy, Management Consulting, Leadership, Management, Start Ups, Leadership Development, Strategic Planning, Brand Development, Program Management, Marketing Strategy, Digital Strategy, Public Speaking.
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