Matthew Gil Email & Phone Number

Berlin, Germany

• Developed headlines and concepts for integrated campaigns for Opel and Ricola, including social media content for Opel Motorsports.
• Led English translations of German creative, mainly production video scripts for ongoing projects.
• Collaborated with art director partner on prospective “gold award” platform ideas.

Barcelona, Catalonia, Spain

• Assisted with on-set production of Planet Fitness launch in Spain.
• Developed impactful PR activation ideas for Sant Joan de Déu and SOS Galgos.
• Supported creative team with art direction and asset execution for presentation decks.
• Provided English translations of campaigns in Spanish and Catalan.

Hamburg, Germany

• Refined ideas from teams in Europe and Middle East for client presentations.
• Developed weekly proactive media ideas with art director partners.
• Built naming concepts alongside art directors for MediaMarkt-Saturn account merger pitch.
• Created launch strategy for virtual influencers project.
• Led English translations of campaigns submitted to Cannes Lions and other award shows.

Paris, Île-de-France, France

• Developed ideas and copy for prospective creative briefs across BETC client portfolio.
• Led English translations of campaigns developed originally for French and UK markets for Danone.
• Partnered with art directors and designers to develop multi-channel campaigns for Danone and Kinder, including social extensions for YouTube Shorts, TikTok, and Instagram.
• Participated in BETC Academy.

Tampa, Florida

• Led research, insight, and idea development for creative projects for hundreds of clients in numerous industries with Kernel - Spectrum’s in-house creative agency.
• Supported Creative Manager, sales teams, and clients by writing advertising copy that is on time, on target, and on budget for TV and online video productions.
• Led creative presentations to clients through strategy, script development, and other copywriting.
• Fostered collaboration between teams through creative brainstorming sessions.
• Partnered with production department, designers, and editors in video development, social media assets and digital deliverables, and occasional on-set responsibilities ensuring creative integrity.
• Developed content as part of automotive, digital, and diversity committees, including Diversity and Inclusion internal training videos for connecting authentically with different cultures.

West Palm Beach, Florida

• Inspired fresh thinking for agency’s creative efforts for automotive dealerships nationwide, working directly with Creative Director.
• Wrote scripts for TV and radio, as well as print and social for clients nationwide.
• Served as specialist for new forms of media, including developing best practices for YouTube pre-roll ads.
• Leveraged passion for automotive industry into new insights for agency to build on.
• Overhauled spec creative process for better workflow and increased buy-in from clients.

Cape Coral, Florida

• Promoted twice from copywriter to lead team of five in writing copy for traditional, digital, and social outlets for automotive retail clients.
• Successfully managed the workflow in a fast-paced environment, up to 700+ projects per month.
• Improved reputation and collaboration of Copy Department with other account and creative teams within the agency.
• Provided creative direction for video and graphic designs, improving clarity and relationship between creative teams.
• Established Spanish language creative for first time in company's history, opening a new revenue stream for potential growth.
• Helped improve new business by 37%, including writing the creative that landed Fortune 500 companies Sonic Automotive and Group 1 Automotive.

Tampa, Florida

• Worked with communications team and led graphic design team to have one of the most successful years in the University of South Florida's Student Government history.
• Responsible for successfully marketing events and services sponsored by Student Government.
• Assisted Director of Marketing with marketing strategy and execution, including promotional items and social media management for an audience of 40,000+ with a budget of $50,000.
• Highlights included supporting NBC and The National Journal with the NBC Republican Presidential Debate, successfully driving student support against a proposed 50% budget cut to the university, and achieving record.

Tampa, Florida

• Established a strong foundation for the Bulls Nite Out programming board in its first year through effective marketing strategy, strong branding, and creative ideas and execution.
• Worked with a team of event planners and advisors to successfully carry out events targeted at more than 40,000 students at the University of South Florida.
• Planned and designed promotional materials for event promotions.
• Highlights included starting the year strong with 1500+ event attendance, continually improving the branding and identity of Bulls Nite Out, and significantly improving attendance on a week-by-week basis from an.

Diploma, Copywriting

Bachelor Of Arts (B.A.), Mass Communications And Political Science

Activities and Societies: Society of Professional Journalists, Bulls for PIRG, Center for Student Involvement, Student Government, Pre-Law.