Matthew Gil Email & Phone Number

Berlin, Germany

• Developed headlines and concepts for integrated campaigns for Opel and Ricola, including social media content for Opel Motorsports.• Led English translations of German creative, mainly production video scripts for ongoing projects.• Collaborated with art director partner on prospective “gold award” platform ideas.

Barcelona, Catalonia, Spain

• Assisted with on-set production of Planet Fitness launch in Spain.• Developed impactful PR activation ideas for Sant Joan de Déu and SOS Galgos.• Supported creative team with art direction and asset execution for presentation decks.• Provided English translations of campaigns in Spanish and Catalan.

Hamburg, Germany

• Refined ideas from teams in Europe and Middle East for client presentations.• Developed weekly proactive media ideas with art director partners.• Built naming concepts alongside art directors for MediaMarkt-Saturn account merger pitch.• Created launch strategy for virtual influencers project.• Led English translations of campaigns submitted to Cannes Lions and other award shows.

Paris, Île-De-France, France

• Developed ideas and copy for prospective creative briefs across BETC client portfolio.• Led English translations of campaigns developed originally for French and UK markets for Danone. • Partnered with art directors and designers to develop multi-channel campaigns for Danone and Kinder, including social extensions for YouTube Shorts, TikTok, and Instagram. • Participated in BETC Academy.

Tampa, Florida

• Led research, insight, and idea development for creative projects for hundreds of clients in numerous industries with Kernel - Spectrum’s in-house creative agency.• Supported Creative Manager, sales teams, and clients by writing advertising copy that is on time, on target, and on budget for TV and online video productions.• Led creative presentations to clients through strategy, script development, and other copywriting.• Fostered collaboration between teams through creative brainstorming sessions.• Partnered with production department, designers, and editors in video development, social media assets and digital deliverables, and occasional on-set responsibilities ensuring creative integrity.• Developed content as part of automotive, digital, and diversity committees, including Diversity and Inclusion internal training videos for connecting authentically with different cultures.

West Palm Beach, Florida

• Inspired fresh thinking for agency’s creative efforts for automotive dealerships nationwide, working directly with Creative Director. • Wrote scripts for TV and radio, as well as print and social for clients nationwide. • Served as specialist for new forms of media, including developing best practices for YouTube pre-roll ads.• Leveraged passion for automotive industry into new insights for agency to build on.• Overhauled spec creative process for better workflow and increased buy-in from clients.

Cape Coral, Florida

• Promoted twice from copywriter to lead team of five in writing copy for traditional, digital, and social outlets for automotive retail clients. • Successfully managed the workflow in a fast-paced environment, up to 700+ projects per month.• Improved reputation and collaboration of Copy Department with other account and creative teams within the agency.• Provided creative direction for video and graphic designs, improving clarity and relationship between creative teams.• Established Spanish language creative for first time in company's history, opening a new revenue stream for potential growth.• Helped improve new business by 37%, including writing the creative that landed Fortune 500 companies Sonic Automotive and Group 1 Automotive.

Tampa, Florida

• Worked with communications team and led graphic design team to have one of the most successful years in the University of South Florida's Student Government history. • Responsible for successfully marketing events and services sponsored by Student Government.• Assisted Director of Marketing with marketing strategy and execution, including promotional items and social media management for an audience of 40,000+ with a budget of $50,000.• Highlights included supporting NBC and The National Journal with the NBC Republican Presidential Debate, successfully driving student support against a proposed 50% budget cut to the university, and achieving record attendance for the Student Body Elections.

Tampa, Florida

• Established a strong foundation for the Bulls Nite Out programming board in its first year through effective marketing strategy, strong branding, and creative ideas and execution. • Worked with a team of event planners and advisors to successfully carry out events targeted at more than 40,000 students at the University of South Florida.• Planned and designed promotional materials for event promotions.• Highlights included starting the year strong with 1500+ event attendance, continually improving the branding and identity of Bulls Nite Out, and significantly improving attendance on a week-by-week basis from an average of 130 to an average of 400+.

Diploma, Copywriting

Bachelor Of Arts (B.A.), Mass Communications And Political Science

Activities and Societies: Society of Professional Journalists, Bulls for PIRG, Center for Student Involvement, Student Government, Pre-Law.