Since 2021, I have been responsible for conceptualise, develop and implement the External, Internal and Executive communications strategies for IBM Spain, Portugal, Greece and Israel, and responsible for business comms strategies across top accounts in these countries, including all IBM technologies.These responsibilities include:- Media strategy & Press officer - Journalists & influencers engagement (Focus on General, Economic and Tech)- Company Spokesperson. - Crisis, Brand, and reputation Management. - Executive Though-leadership Positioning and Senior Media trainer- Build employee engagement- (Digital & Social Media) Content Creation, Comms playbooks & Business Storytelling- Agencies coordination.- Reporting and Data Analytics

Adjunct Profesor on Public Affairs, Lobby and Advocacy at BIR Program, 4th year Students. We cover the basic principles and concepts of Public Affairs, Lobby and Advocacy. We also study the basic processes used to define and implement a Public Affairs Strategy as well as the most common tools and tactics. We don't forget to discuss Ethics in Public Affairs environment and its relevance as we end our course learning Business and Cross-Cultural protocols -How to do business in Middle East, Africa, Asia, US, EU and Latin America.

Manage internal and external communications and marketing initiatives.Define comms strategy and ensure its implementation in On-Line / Off-Line channels. Content creationInsights and Data Analytics.

At a time when cars are shifting toward a future where driving is no longer required, Jannarelly aims to prolong the raw, authentic driving experience for true enthusiasts.​​As Head of Communications, Partnerships and Thought Leadership, my responsibility help our business and brand grow. How? Building-up the Communication/PR dept. and defining/executing our Communication/PR Strategy worldwide, acting as press-officer and managing all our social media channels.Finally, I'm also in charge of positioning Jannarelly Automotive as a brand reference in luxury automotive Industry.During 2019, some of our achievements were:- Media reach: 64Mill in 2019 (vs 10Mill in 2018)- +352% Followers in Instagram, +55% fans in FB, +335% Followers in LinkedIn- Brand awareness: from 2% to 56% of our target market.

Built-up the Communication & Gov. Affairs department for Middle East and Africa Region (72 countries / 64 subsidiaries) to support business growth and steer a multicultural team of 5 people.Define and execute the Regional Communication/PR Strategy, the COM Plans for 6 focus markets (UAE, Turkey, South Africa, Egypt, Saudi Arabia & Ghana) and for specific key projects (Istanbul 3rd Airport, Accra Airport T3, Training Center South Africa)Key responsibilities: Regional Press Office, Spoke-person, Media Management & Planning, Crisis Communication, Stakeholders Management, Public/Gov. Affairs Strategy, Regulatory Affairs, Lobby & Advocacy, Local COM teams Steering, Marketing Planning, Event Management.Key Achievements & Projects:• Business growth: +20% in 2018 vs 2017.• Regional Brand awareness/recognition: +5% per year in 2017 & 2018 (vs previous year) • 2018 Regional PEV: USD 1.5 Mill. Regional media reach: 30 Mill in 2018 (+35% vs 2017) • COM campaigns ROI: +30% increase in 2017 and 2018 (vs previous year).• Position thyssenkrupp, and regional/local CEOs, as though leaders on Industry 4.0, Digitalization and Urban Mobility in Middle East and Africa.• Include thyssenkrupp SSA CEO as key speaker and thought leader at Europe Africa CEO Forum, Deloitte Africa Outlook and UN Africa Climate Week.• Launch successfully Redox Flow Batteries and Multi in MEA Region. o Productawareness:+30%inoneyear.• Successfully define MarCOM Plans (including messaging, SoMe Campaigns, PR, Events, Speaking opportunities) for: o Istanbul 3rd Airport – Turkey (largest order in-take of Passenger Boarding Bridges - 143) and Terminal 3 of Accra Airport – Ghana (thyssenkrupp provided all mobility solutions) o Opening of thyssenkrupp Training Center in South Africa with the Minister of Higher Education, German Ambassador, thyssenkrupp Industrial Solutions AG CEO and Media. o Introducing thyssenkrupp Industrial Solutions BU Service in Turkey.

Represent and defend the business interest of ArcelorMittal in Algeria and develop the relationship with key Stakeholders (Authorities, Media, Unions, Banks, etc). Negotiate the sale of ArcelorMittal ́s country assets, worth over 1 billion USD (1 Steel Mill, 3 Iron ore Mines, 1 Tube factory, 6.000 Employees), to IMetal (Algerian state-owned company)Public Relations & Gov. Affairs (Stakeholders Management): o Re-built and develop relationships with key Public Stakeholders (regular meetings with PM Advisors, Minister of Industry, Minister of Commerce, UGTA Gral Secretary, FCE, Customs, BEA Bank CEO, Media) and define stakeholders engagement strategies. o Follow up the regulatory changes (focus on Steel industry policies and customs tariff barriers) defining and implementing lobby and advocacy campaigns. o Represent the company at Local Business institutions (FCE and UGTA).Media & Crisis Communication Management: Prepare key messages for Media inquiries and lead the communication with Media and Key Players during 2 general strikes at Steel Mill site.Key Achievements:• Successfully negotiate and sing the Sales Agreement with IMetal and the Minister of Industry. • Successfully manage the communication during 2 general strikes with key parties.• Lobby campaign: 100% Increase Steel Rebars Import quota (from 1Mill Tn/yr to 2Mill Tn/yr)

Assessment and development of Repsol ́s new corporate visual identity (name, logo, claim, signals, uniforms, etc.), associated branding materials and guidelines for employee use.Brand Guardian: Supervise the correct application in all visual supports (+ 30 projects/ year), anticipate int./ext. developments and engage employees in applying it correctly.Manage the relationship with Agency (Interbrand) and suppliers (Echeverria, Signes) Key Achievements:• Brand awareness/familiarity: +12% in 2013 (vs 2012) and + 17% in 2014 (vs 2013).• Implementation rate of new Corporate Identity: 80% in 2014.• Implementation in Repsol-Honda MotoGP Team, Repsol Media kit and website, Repsol Tech Center, 4 refineries, HQ and 15 International Offices (Russia, US, Portugal, Italy, Peru, etc)

Coordinate the operational execution of the Corporate Communication and Public Affairs Strategy within Repsol’s International Business Units (Upstream & Downstream).Internally, ensure employees were aware of company ́s developments and strategy. Prepare and distribute messages, presentations and memos, and conduct steering meetings.Externally, align local Media plans with Corporate strategy. Develop and distribute materials (PR, Press Kits, position papers) to explain the company's policies or position on key topics.Steer and support a multi-cultural team of 25 people settle in 12 different core countries. Key responsibilities: Int. Corporate Comms & Media Strategy, Local Teams Steering, Public & Affairs Regulatory Strategy, Crisis Comms, Sponsorships.

• Responsible for building-up the Department at the Algerian Business Unit, re-built Repsol’s reputation and institutional relationships with key stakeholders after Gassi-Touil Project Expropriation and manage a 1.3M USD annual COM & CSR Budget.• Define and execute the local COM Plan and for specific key projects (Reggane, SE Illizi)• Local Press Office & Spoke-person: Build-up relationships with Key local Media (Watan, Liberte, Khabar). Draft, distribute and follow up of Press Releases (+5 PR/year): Gassi-TouillArbitration, Reggane Commercialization License, SE Illizi project award, Libya evacuation.• Event Management (Forums & Tradeshows): GNL16 (Gold sponsor + 400m2 Booth)• Crisis Communication Management (+10 crisis including Gassi-Touil Arbitration, RegganeWater Leak and the evacuation of 400 employees from Libya)• Identify Local/project key stakeholders and define engagement strategies to strengthen ourinstitutional relations (Minister of Energy, Sonatrach CEO, ARH, Reggane Wali, Customs)• Represent Repsol at Local Industry Associations [FCE and CACI], Embassies, etc• Follow up the regulatory changes (focus on energy and Industry policies) and political-economic regional trends (Arab Spring, Libya War, Sonatrach Scandal), anddefine/implement lobby campaigns to influence key political/industry decision makers. • Manage CSR and Sponsorship Local Strategy.Key Achievements:• Obtain Reggane Commercialization and SE Illizi Exploration licenses (+ €3.0 Bill Projects)• Brand reputation + 45% (2008-2011). Brand awareness: +37% (2008-2011)• Successfully evacuate 400 employees from Libya to Spain. Action aligned with Algerian and Spanish Government. Project land Communication lead successfully from Algeria B.U.• Sign CSR Frame Agreements with UNICEF, AECID, Instituto Cervantes, Sonatrach-Tassilli Foundation (€ 350k/year) and establishment of the 1st CSR Think Thank in Algeria

Responsible for the accounting, analysis and monitoring of the financial statements of Repsol´s E&P and Liquified Natural Gas subsidiaries (Algeria, Ecuador, Peru, Venezuela, etc.).- Coordination of the communication flows between the holding and the subsidiaries in each country.- Project management of the implementation of SAP in international subsidiaries.

Deliver strategic consulting services to support spanish companies’s internationalization. • Market research for new business opportunities • Define markets access strategies. • Search and negotiate new partnerships.• Design and develop integral Communication and Business strategies to attract foreign investment to Spain and enhance the perception its companies and institutions.• Link between Spanish companies and local government institutions.• Organize corporate events (Tradeshows, Conferences and Sectorial trade missions).PromoMadrid is a regional government-owned company created with the purpose of promoting and developing the Region of Madrid internationally from an economic perspective and support local companies throughout their internationalization activities.

Counseling and negotiation of international recovery plans operations (over 45 operations in 17 countries).The Coface Group is a trade risk expert and a worldwide leader in credit insurance.

Deliver strategic consulting services, at the Permanent Delegation of the CEOE in Brussels, on Foreign Affairs and International Trade to main Spanish listed Companies.• Monitor initiatives of the EU institutions and “Business Europe” working groups.• Submission of recommendations in the areas of Foreign Trade and Trade policies, and Multilateral International Relations.• Strategic consulting services and evaluation of action plans on Public Affairs and International Trade.