Building digital, eCommerce, CRM platforms for start-up hospitality investment firm. Leading all hiring, vendor/contract negotiations, and full digital distribution strategy for portfolio, including independent and branded resorts, restaurants, full-service marinas, and spas.• Onboarded new CRM/Email marketing platform, leading to expense savings of 40% and increased email revenue over 65% YoY• Portfolio averaging over 35% direct revenue contribution from websites• Recognized with 3 HSMAI Adrian Awards in 2020 for website design and brand partnerships with Sperry and LL Bean

Lead all digital marketing and digital experience tactics for a portfolio of 21 independent and soft-branded hotels, with three Autograph by Marriott properties. Managed department budget and team of 2 associates. Engaged with digital agencies and vendors as well as brand support to drive exceptional performance across web products. Launched 4 new websites in first 8 months in role. Increased portfolio web direct room night and revenue contribution by 2.7% in first year working with properties.

Driving all digital marketing and communications strategy for Cheeca Lodge & Spa and The London West Hollywood properties. Worked closely with department leads including sales and revenue management at property and corporate levels to build effective marketing campaigns. Managing relationship with all external web vendors and advertising and public relations partners.

Defined full college website redesign road-map and strategy including content development, site design and functionality, and imagery. Drove strategy for website rebuild project for college consisting of 4 locations and over 30 degree options. Consulted with CRM manager to launch new Salesforce system for college recruitment.

Lead the digital strategy for 15+ full-service owned & managed hotels in the US Central region including local and regional promotions, SEO, SEM, website management, email, and social media. Served as the primary point for regional teams and hotels, managing the day-to-day hands-on service for hotel portfolio.• Drove 18% increase in bookings via hotel websites YoY ($12.4 million) in 2013• Grew web channel share 3.2% YoY for total O&M Central region in 2013• Increased site visits to portfolio 21% through site optimization and content strategy implementation

Manage time sensitive deliverables and implement numerous Search Engine Optimization tactics for over 60 clients in the United States and Canada• Collaborate with external agencies to ensure client’s website copy and metadata is optimized to maximize trafficfrom search engines• Provide quarterly reporting and analysis to track client’s visibility against a defined competitive set of keywords,submissions and renewals to online directories• Identify and obtain quality links to client’s websites and work with clients to optimize press releases• Provide outstanding and responsive service to all accounts as it related to specific SEO work and projects

Managed and delivered time sensitive projects pertaining to website maintenance for assigned accounts as well as team accounts. Developed and deployed email marketing, PPC, and Digital Media campaigns, which drove revenue, increased brand awareness and improved customer loyalty. Collaborated with client decision makers and internal departments to constantly maintain the upkeep of websites in a fast paced industry. Managed over $125,000 in annual ad spend and regularly surpassed ROAS goals.

Assisted clients with increasing traffic to their websites including Hyatt Hotels, LXR Luxury Resorts, Solis Hotels, Michele Richard’s Citronelle, Midway Hotel Center, Park Central NY, et al. Supported twelve full-time analysts with account services and strategic partner-linking. Gained expertise in Search Engine Optimization, Pay-Per-Click Marketing, Strategic Linking, and Website Development as well as the application and optimization of social media tools.