Michael Lawless Email & Phone Number

London, GB

Doncaster, England, United Kingdom

Unitas is the UKs largest food wholesale services business in the UK. With 150 members across retail, foodservice and on-trade generating over £8bn in sales.Responsible for creating and implementing strategic marketing plan - covering promotional activity, member loyalty programmes, digital ecosystem creation, social media content calendar, annual PR.

London

As the current changes unravel and consumer behaviour shifts again - now is the time to set a course of action so your brand / business is responsive and relevant in the new world. The old models are broken, the old way of thinking won’t cut it in the new world. Take advantage of change, build a new compelling proposition and bring it to life.

London Area, United Kingdom

ECommerce strategy development and implementation for Costa Coffee. Creating digital playbooks and workshops with key stakeholders to optimise presence on third party marketplaces across Europe. Identifying improvements across the digital shelf from range assortment, reviews, content creation and descriptions.Digital commerce strategy for Diageo. Working.

London / Remote

Building new communications framework for global music brand - using on customer journey mapping, insight and commercial objectives to improve conversion through the purchase funnel and improve post purchase advocacy.

London, England, United Kingdom

Brand and communications strategy refresh for oral health brand. Brand output covered; market positioning, brand proposition, packaging update, key benefits and ultimately"brand house" which became the foundation of all future creative development. Created a detailed customer journey map which identified key brand moments in consumers lives which became.

Member of the exec leadership team, setting direction for central consumer strategy, brand proposition and store formats Responsible for promotional strategy and monthly calendar – increasing effectiveness with a consumer first approach. Created category management team to support buying. Managed all national brand marketing strategies across the 2600.

London

It was a roller coaster of a ride. I learnt an incredible amount of how every decision you make effects your people, customers and ultimately your bottom line. Made me appreciate friends, colleagues, contacts and family more than ever. Also made me realise that you need to keep your focus and growing quickly is not always the long term solution. Finally.

London Area, United Kingdom