HEAD: UX, UI, AI design, design systems, user research, design engineering, product language, marketing creative, branding & design ops.BUILT & MANAGE: High performing, global design team.RESPONSIBILITY: Design strategy & execution. Partner with executives/leaders on customer-centric roadmap. Deliver enhanced UX for web team customers.HIGHLIGHTS: SAAS product modernization, design AI & model training, workflow AI, design system innovation, accessibility, design sprints, observability, data visualization, end to end journey mapping, content management system evolution, experience quality scoring, customer insights to action.COMPANY: Pantheon's hosting platform integrates operations, workflow, and governance for content management systems like WordPress and Drupal. Series E startup. 400+ employees. 10k web team customers. 700k websites hosted w/ 17 billion monthly page views.Pantheon.io

Led an international team of 50+ UX designers, managers, and directors in product design, service design, design systems and data visualization.

Directed product design for all New Relic core products. Managed dozen+ global designers and managers. Produced cloud-based UX, UI, and User Research for DevOps and engineering observability tools. Portfolio includes application performance monitoring (APM), Kubernetes, distributed tracing, infrastructure, logs, errors, browsers, open telemetry, repositories, synthetics, workloads, data management, service level management, network monitoring, Codestream, and more. New Relic (NEWR) provides engineers and IT professionals solutions to instrument, analyze, troubleshoot, and optimize their entire software stack. NewRelic.com

Led all design teams for Vudu & Walmart’s eCommerce digital video business. Product design, marketing design, UX research & design ops.HEAD: UX, UI, UX research, marketing & motion designIMPACT: Integral to 4X revenue lift + 3X MAU's MANAGE: 20+ managers & IC’sOPS: Recruit, retain, manageANALYTICS: Data-driven design, research & analysisUX RESEARCH: A/B & usability pre+post launch, quant/qualUX STRATEGY: Formulation, process & action plansINNOVATION: Filed 12 design patentsREVENUE: Budgeting, spend management & reportingPORTFOLIO: All Vudu product UX & UI, Vudu branding, Vudu.com, IOS & Android apps, Disc to Digital, Digital Movie Cards, Disc+Digital, Digital Entertainment on Walmart.com, Code Redemption, Walmart PIN on Receipts, Walmart In-Store Entertainment Walls, Walmart Self Checkout POS UX and more.PLATFORMS: Vudu.com (responsive & hybrid), IOS & Android apps, Apple TV, Android TV, ROKU, SmartTV’s, XBOX, Playstation, Walmart.com & Walmart Video.SERVICES: Transactional Video On Demand (TVOD), Advertising Video On Demand (AVOD), OTT, VOD & EST.Vudu (Vudu.com) is a leading 4K & HD entertainment streaming service with 150k+ digital movies & TV shows, millions of users, an install base of 100 million devices and is owned by Walmart, the largest seller of packaged media in the US.

Responsible for all digital products, from ideation to launch. Defined user experiences, user interfaces, PRD’s, wireframes and measured analytics before and after launch. Documented business, technical and marketing requirements. Managed a cross-functional global team of local & offshore employees and agencies to successfully enhance customer experience and increase retention, conversions and revenue.• Managed all eCommerce projects - significantly increased revenue• Led user experience and user interface design (UX/UI)• Desktop, mobile & tablet products• Redeveloped 400+ page eCommerce system• Modernized code, UI/UX, responsiveness & SEO• Produced closed loop phone system - tracked all ad dollars to sales• Developed innovative corporate compliance automation product• Sales funnel optimization via A/B testing w/ Unbounce & OptimizelyCorpNet.com

2nd web company built and sold successfully. Profitable passive income business. 2.8M unique visitors. $1.07M in revenue generated for GoDaddy. • Owner, founder and eCommerce director• Drove millions of unique visitors via $0 dollar marketing budget• Created effective business process automation system• Made thousands of entrepreneurs happy with new business names• Casting finalist on ABC’s Shark Tank Season 5 (August 2013)

Co-founded, built and sold a successful web development firm. 11 years at the helm. Responsible for leading projects, web solutions, project management, online marketing and business development. Drove UI / UX design and standards. Documented business, technical and marketing requirements. Developed strong relationships across multiple lines of business. Personally acquired 1M+ in annual sales off a meager $30k marketing budget. Client acquisition of 100+ entrepreneurs and Fortune 500 companies. Managed a team of 12-27 employees.• 100’s of web projects architected, prototyped & project managed• 10+ apps for Chase - Business automation saved $10M annually• Air New Zealand B2B site and CMS• Fidelity print on demand solution• Monster.com custom eCommerce system• Carlos Santana eCommerce site• MSC Software custom CMS and CRM• 20+ Mortgage underwriting engines, pricing & marketing tools topLingo.com

Creative director and co-founder. Over 100+ projects. Established all creative design, UI, online project management workflow solutions, intranet functionality and other key operating procedures for the web design business. Led a team of 10. Clients included The Irvine Company, Ralphs, Earthlink & DMV.Net-Scope.com

Webmaster and photographic assistant for the digital photography studio. Helped principals establish initial web presence, troubleshoot computer issues, build mac workstations, assist in networking and in all aspects of product photography both onsite and offsite. Clients included Kinkos & Big Dogs Sportswear.

Staff photographer. Traveled on location to photograph class reunions and pre-school portraiture.