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Collaborative, entrepreneurial leader with a proven track record of delivering exceptional results in marketing, digital transformation, and client engagement. A robust analytical background to inform decisions and propel innovation and growth at large-cap companies. Excels as a manager and change agent, leading high-performing teams to execute enterprise-wide initiatives and marketing campaigns. Expertise creating best-in-class marketing strategy, digital and in-person customer experiences derived from data insights and over 10 years in market research and consulting. This expertise is leveraged at scale for go-to-market innovation, resulting in successful launches of campaigns, products, programs, platforms and partnerships.Strengths include team leadership and strong analytical judgment, distilling a go-forward vision from vast inputs and data sources. Empowering diverse teams to consistently achieve goals. Building and championing initiatives that drive sustainable growth. Accomplished marketer, having led digital, traditional, performance, experiential, brand, affiliate and partner marketing.
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Vice President MarketingBath Concepts Industries, LlcChicago, Il, Us
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Vice President Marketing StrategyBci Inc. Aug 2024 - PresentLibertyville, Illinois, UsBCI is the largest independent manufacturer of bath and shower renovation products, with over 1,000 dealers across North America and a portfolio of fourteen B2C and B2B brands. -
Advisor To The BoardYardarm Technologies Jul 2024 - PresentLocated in Silicon Valley, Yardarm Technologies is a developer of connected technology for law enforcement and first responders. Yardarm’s hardware and SaaS solutions save lives by alerting dispatch, activating body-worn cameras, and capturing critical data during emergency events. -
Marketing ConsultantYardarm Technologies May 2023 - Jul 2024Consulted on product marketing and GTM strategy for hardware and SaaS solutions to protect first responders and the people they serve. > Led market and competitive analysis.> Identified customer segments and profiles.> Set product feature road map priority. > Established product brand and position.> Determined product prices and market share.> Advised go-to-market strategy for consumer and partner rollout.
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Divisional Vice President, Marketing & LoyaltyTransformco Apr 2018 - May 2023Hoffman Estates, UsLed the marketing of brands, products, services, financial services and partners. Managed multiple teams and leveraged the largest loyalty & CRM program in the U.S. with over 165M members. > Led personalization program - the #1 driver of incremental top line company-wide.> Rocketed the value of two marquee brands to support their sales for over $1.1B. > Innovated and scaled a consistent brand experience across three top ecommerce sites. > Drove insights to unlock new programs, product and brand extensions. Tested and launched new products, partnerships, brand standards and logos.> Structured a flexible loyalty and rewards program across brands and channels. > Transformed the payment experience for the largest in-home service organization in the world.> Designed strategy and executed the strategy for assisting customers impacted by natural disasters. -
Senior Director, Marketing PartnershipsSears Mar 2016 - Mar 2018Chicago, Il, UsLed marketing and integration teams for enterprise partnerships. Managed 43 cross-functional team members executing across channels and 2,000 store locations. Reported directly to Chairman and CEO with project oversight by the board. > Launched enterprise-wide campaigns with partners like Uber, Citibank, Luxottica, EarnIn and Time Inc. Created co-branded stories, experiences, and referral networks. > Monetized CRM, rewards, and ads across 31 partners. Managed agencies, internal teams and partners to execute launches and PR.> Rolled out five marketing programs at once servicing over 1M Uber riders and drivers. Built a proprietary referral program to multiply reach. > Launched and marketed a new rewards credit product with Citibank, called “the best store card ever” by The Money Ninja. Increased card membership by 1.5M (+$530M in annual spend). -
Director, Craftsman Brand LoyaltySears Aug 2012 - Mar 2016Chicago, Il, UsLed Craftsman brand loyalty, marketing and insights. GM of Craftsman Club, the longest running retail loyalty program in the U.S. Grew it from 8M to 20M members with $4.2B in annual revenue. Increased acquisition, retention, brand engagement, NPS and MROI.> Launched new products with Harley Davidson, DeWalt and Black & Decker. Led exclusive product previews and orchestrated influencer-led campaigns, contests and local programs.> Built end-to-end sales experiences across channels. Reimagined ecommerce resulting in a 93% lift of online sales during Craftsman events (+$7M EBITDA).> Unified digital brand engagement across 3 ecommerce platforms, including a digital DIY experience for brand influencers and community (>1M followers, >280K posts annually).> Expanded loyalty program across retailers and complimentary brands. Strategically integrated membership into product packaging, warranties, product bundles and mass advertising.
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Senior Leadership ProgramSears Aug 2011 - Jul 2012Chicago, Il, UsThe SLP program recruits top MBAs and develops them into corporate assets. SLPs take on accelerated career paths, executive mentorship from senior leaders including the Chairman and CEO. SLP associates work with senior leaders and lead high-priority, EBITDA-generating initiatives from inception to execution, to become agents of transformation.> Earned a permanent position and directorship by exceeding EBITDA targets for the Craftsman, Kenmore and DieHard brands.> Transformed a category buy to achieve +$3.4M margin and lower clearance volume by 15%. Mined insights to identify product accessories to merchandize online only. > Overhauled customer segmentation to increase open rate by 7.1% and achieve a 1.9 MROI for a holiday event (+$5.4M top line). Directed use of share-of-wallet data at an individual member level to create micro-segments for look-a-like modeling among customers with propensity to shop.
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Consultant & Mba StudentThe University Of Chicago Booth School Of Business Oct 2008 - Jul 2011Chicago, Illinois, UsOperated my own business while pursuing my MBA. Consulted on brand position, product opportunity, market segmentation and business development for clients in healthcare, technology, finance and retail. > Devised a brand position for a new product line for the 2nd largest PC brand in the world, resulting in 11% growth YoY.> Conducted market analysis of digital transformation in primary care, resulting in a successful new tier of medical software for physicians.> Created multi-channel campaign for regional grocery giant, derived from analysis of over 24 million shopping trips.> Designed marketing strategy for capital management startup, with new sales and service model. -
Director, Market Research & ProductSmari, Llc Dec 2007 - Sep 2008Fishers, Indiana, UsLed customized market research initiatives, analysis and strategy for clients in healthcare, technology CPG, finance, QSR and retail sectors. Worked with agency partners on GTM programs. Led innovation team to reinvent client tools and information accessibility. > Developed customized patient care models for 4 major healthcare networks.> Delivered building site recommendations for healthcare, retail and commercial real estate clients. > Created new client tools from scratch, including an interactive portal, permissions-based reporting, and a real-time corporate action-planning. > Managed account P/Ls, underwriting the investment in new product development. -
Account ExecutiveSmari, Llc Mar 2006 - Dec 2007Fishers, Indiana, UsCustomized marketing & strategy solutions for Fortune 500 client base. Collaborated with agency partners developing campaigns in healthcare, technology, CPG, finance and QSR. > Developed customized patient care models for 4 major healthcare networks. > Procured millions in government grants by designing a impact measurements of funds. > Facilitated strategic planning retreats for 3 international clients.
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Market Research AnalystSmari, Llc Mar 2003 - Mar 2006Fishers, Indiana, UsUncovered the inner workings of customer purchase decisions and retention. Built working models of the drivers of customer loyalty over time; explored the impact of employees, services, brand, products, customer behaviors, wants and desires for B2C and B2B clients. > Conducted advanced quantitative analysis, including conjoint, factor, segmentation, multivariate regression, discriminant, NPS, CVA, LTV modeling, customer loyalty and price modeling.> Conducted qualitative analysis, including focus group moderation, executive interviews, social listening, and strategic planning facilitation.
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Senior Account ManagerCeb, Now Gartner Aug 2001 - Jan 2003Arlington, Va, UsClient and project management for Fortune 500 firms in Technology, Healthcare, QSR and Retail. Managed client relationship, consulting, research and analysis. > Executed the largest corporate assessment in the U.S. with over 600,000 participants annually.> Handled all executive 360 evaluations for the largest QSR in the world.> Conducted company integration evaluations for M&A.> Measured the impact of employee company perceptions on customer satisfaction.
Matthew Glowacki Skills
Matthew Glowacki Education Details
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The University Of Chicago Booth School Of BusinessEntrepreneurship -
Depauw UniversityPsychology
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University Of London
Frequently Asked Questions about Matthew Glowacki
What company does Matthew Glowacki work for?
Matthew Glowacki works for Bath Concepts Industries, Llc
What is Matthew Glowacki's role at the current company?
Matthew Glowacki's current role is Vice President Marketing.
What is Matthew Glowacki's email address?
Matthew Glowacki's email address is ma****@****shc.com
What is Matthew Glowacki's direct phone number?
Matthew Glowacki's direct phone number is +131261*****
What schools did Matthew Glowacki attend?
Matthew Glowacki attended The University Of Chicago Booth School Of Business, Depauw University, University Of London.
What skills is Matthew Glowacki known for?
Matthew Glowacki has skills like Competitive Analysis, Market Research, Analytics, Strategy, Marketing Strategy, Marketing, Cross Functional Team Leadership, Segmentation, Market Analysis, Product Development, Crm, Strategic Planning.
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