Monica Mendoza Email and Phone Number
Monica Mendoza's Location
Greater Houston, United States, United States
Monica Mendoza's Contact Details
Monica Mendoza work email
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Monica Mendoza personal email
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Monica Mendoza phone numbers
About Monica Mendoza
Global marketing professional with a track record of delivering on revenue and organizational goals by designing and implementing effective marketing strategies. I have experience developing successful lead generation campaigns for a variety of channels including digital media (social networking sites, SEO, AdWords, email marketing), direct mail and trade shows. I am an excellent communicator with the ability to build strong relationships both with internal (sales force training) and external customers (building and expanding product offerings through distribution partners). My education (MBA) and work experience have equipped me with exceptional analytical skills that allow me to uncover market trends to seize new revenue opportunities. I’m also an adept project manager who can get assignments done on schedule and under budget.Computer skills: MS-Office; Adobe Acrobat, Photoshop and Illustrator; HTML and CSS, iMovieMarketing solutions:Marketing automation (Marketo, Pardot, Eloqua), CRM (salesforce.com), CMS (WordPress), Webinar hosting (Citrix), Analytics (Google Analytics, SiteCatalyst)
Monica Mendoza's Current Company Details
Monica Mendoza Work Experience Details
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Vp Of MarketingAuto Financial Group Jan 2021 - PresentHouston, Tx, Us
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Director Of MarketingAuto Financial Group Nov 2016 - Jan 2021Houston, Tx, Us
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Marketing Automation ManagerRignet Jun 2015 - Oct 2016Carlsbad, Ca, Us -
Head Of MarketingReasoning Mind Sep 2013 - Jun 2015Houston, Texas, UsHired to execute marketing campaigns to generate demand for the organization’s online math program across the United States as part of its expansion beyond Texas; to help the sales team improve lead management and to establish Reasoning Mind as a thought leader in the education technology/blended learning industry.KEY ACCOMPLISHMENTS• Led the implementation of Pardot's lead management system and its integration with salesforce.com, which reduced the sales team’s response time by several days• Worked with the sales and developer team to redesign the sales funnel to improve reporting and give the organization detailed, segmented insight into the sales pipeline• Established webinar series to share best practices in implementing blended learning program: The first webinar in the series generated 70 registrations that were completely new prospects for the organization.• Attended SXSWedu, a key education technology conference, and participated in social media conversations: Reasoning Mind was the #2 owner of hashtag #sxswedu2014, the visibility generated a lead of a major school district in NC)• Collaborated with design team to build campaign-specific landing pages for lead generation • Supervised summer fellow's SEO project to implement keyword strategy to drive organic traffic to the website• Revamped Google AdWords campaigns to follow best practices: optimized bids, improved keyword selection, created dedicated landing pages with led to 12 qualified leads in 2 months -
Associate Marketing ManagerIcis Feb 2013 - Aug 2013London, London, GbResponsible for lead generation activities for the Americas through content-led e-mail marketing, webinars, PPC campaigns, event planning and PR; created sales tools and collateral for ICIS’s global sales force; launched thought leadership program.KEY ACCOMPLISHMENTS• The first webinar generated over a thousand registrations, and over 100 new prospects and 5 leads for the sales team• Optimized Spanish language PPC campaigns and landing pages on the website• Launched weekly newsletter to inform the sales team of upcoming campaigns to improve their response time -
Channel Marketing Manager, Institutional Third-Party PlatformsElsevier Jan 2012 - Jan 2013Amsterdam, North Holland, Nl► Optimize content offering through third-party electronic distribution platforms• Analyzed title performance and suggested additional titles from Elsevier's extensive back catalog to load onto third party platforms. Additional content generated extra revenue that helped exceed sales target for 2012.► Promote and drive usage of Elsevier titles on third-party platforms• Worked with accounts to deploy campaigns to their users to increase usage of titles• Trained distribution partner's sales teams and equipped them with tools to sell Elsevier content • Worked with editors and authors to create content for online marketing campaigns (blog posts, etc) -
Marketing ManagerElsevier Jan 2011 - Dec 2011Amsterdam, North Holland, Nl► Responsible for marketing Hazmat Navigator (online chemical safety database):• Developed sales training materials and segmentation guidelines• Conducted product demos for end users• Redesigned the marketing Web site to more effectively position the product, used Google Analytics to track traffic to the site and analyze success of email campaigns• Researched new avenues to reach the target market – external lists, safety conferences, individual subscription potential, distribution partners► Responsible for marketing the Chemistry front list• Designed and executed traditional print and digital campaigns to promote front list titles• Collaborated with other business units (journals and Reaxys groups) to plan events and campaigns to capitalize on the International Year of Chemistry in order to further raise the visibility of Elsevier's overall chemistry publishing program within the science community• Created a strategic marketing plan for the 2012 front list► Special project• Conducted a pilot to explore alternative ways to execute email campaigns (planned and deployed a trigger email campaign and performed extensive analysis on the results which led to changes in email campaign tactics throughout the division)
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Associate Marketing ManagerElsevier Aug 2010 - Jan 2011Amsterdam, North Holland, Nl► Promoted the chemistry and materials science lists• Executed a variety of campaigns (email, direct mail, social media) to advertise key titles• Planned conference tactics to drive traffic to Elsevier booth and raise awareness of front list titles► Strategic planning• Drafted a strategy document and a tactical calendar for 2011 to achieve revenue goals
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Marketing CoordinatorElsevier Mar 2010 - Aug 2010Amsterdam, North Holland, Nl► Supported two marketing managers • Helped with campaign execution (writing copy for emails, micro sites, e-catalog, etc)► Social media/community building for Newnes imprint• Revived the online membership Web site• Developed a social media strategy, managed Facebook and Twitter pages
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Team Leader, Focal Press ProductionElsevier Jun 2009 - Feb 2010Amsterdam, North Holland, Nl► Led the Focal Press production team • Managed two direct reports• Ensured all titles in the Focal Press list published on schedule and on budget• Served as main point of contact for editor’s and publisher’s queries► Project management• Led interdepartmental initiatives to improve workflows and efficiency• Managed key titles (titles with highest total revenue)
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Senior Project ManagerElsevier Jan 2008 - Jul 2009Amsterdam, North Holland, Nl► Project management• Managed key titles only (defined as titles with highest total revenue)• Continued to improve the fast track workflow to move project management of fast-track titles in-house thereby avoiding outsourcing fees, trained other staff in new electronic workflows • Managed the first title on new accelerated schedule (8 weeks) and trained other staff in procedures► Managed Focal Press list during supervisor’s extended absence • Assigned titles to other project managers upon release to production• Resolved any issues and conflicts arising from active projects• Advised editorial partners on any production-related matters
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Associate Project ManagerElsevier Jan 2007 - Dec 2007Amsterdam, North Holland, Nl► Project management• Pioneered the fast track book production workflow (4 vs. regular schedule of 6 to 8 months) • Improved production schedule by planning more effectively as well as communicating with all project stake holders, such as in-house editors, authors and freelancers before and during the production process• Introduced electronic workflows for faster, more cost efficient review of materials that were later adopted by the rest of the department► Managed project budgets• Hired freelance vendors, checked all vendor’s quality of work to ensure standards were met• Selected paper and other manufacturing components as well as appropriate vendors to ensure competitive product quality while accomplishing objective profit margin
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Production CoordinatorElsevier Jul 2006 - Dec 2006Amsterdam, North Holland, Nl► Offprints coordination• Processed orders from receipt through data entry and invoice preparation► Ebooks support• Compiled metadata for submission to vendors• Prepared PDF file according to vendor guidelines• Tracked down missing content, files, coordinated with Elsevier’s Global Archive to ensure file delivery
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Laboratory Research Technician At The Department Of Neurobiology And AnatomyUniversity Of Utah May 2003 - Jun 2006Salt Lake City, Utah, Us► Research projects: • Cytokine modulation of nicotinic acetylcholine receptor assembly• Nicotine modulation of PI3K and PPAR gamma pathways• Genetic variations in nicotinic acetylcholine receptor beta 4 in diverse mouse strains► Laboratory duties: • Researched literature and designed experiments to further ongoing projects• Prepared statistical and quantitative analyses of data for presentation• Standard molecular techniques, SDS-PAGE and blue native gels, tissue culture • Coordination of general laboratory duties, hiring and supervision of undergraduates• Proofreading of grants, research papers and presentations► Publication: Gahring LC, Days EL, Kaasch T, González de Mendoza M, Owen L, Persiyanov K, Rogers SW. Pro-inflammatory cytokines modify neuronal nicotinic acetylcholine receptor assembly. J Neuroimmunol. 2005 Sep, 166 (1-2): 88-101. -
Student AssistantInternational Center For Academic Cooperation Nov 1999 - Jul 2001Handled the application process for the institution’s summer school (data entry, follow-up on missing materials, correspondence with international scholars), designed and maintained Web site, proofread and translated (German-English) grants, official correspondence, flyers and Web site
Monica Mendoza Skills
Marketing Strategy
Social Media Marketing
Online Publishing
Publishing
Copy Editing
Digital Marketing
Product Marketing
Email Marketing
Project Management
Monica Mendoza Education Details
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Questrom School Of Business, Boston UniversityMarketing Concentration -
University Of TübingenGerman/English Language And Literature
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Southern Oregon UniversityEnglish
Frequently Asked Questions about Monica Mendoza
What company does Monica Mendoza work for?
Monica Mendoza works for Auto Financial Group
What is Monica Mendoza's role at the current company?
Monica Mendoza's current role is VP of Marketing at Auto Financial Group.
What is Monica Mendoza's email address?
Monica Mendoza's email address is mo****@****rig.net
What is Monica Mendoza's direct phone number?
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What schools did Monica Mendoza attend?
Monica Mendoza attended Questrom School Of Business, Boston University, University Of Tübingen, Southern Oregon University.
What skills is Monica Mendoza known for?
Monica Mendoza has skills like Marketing Strategy, Social Media Marketing, Online Publishing, Publishing, Copy Editing, Digital Marketing, Product Marketing, Email Marketing, Project Management.
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