Monica Mendoza Email & Phone Number

Houston, TX, US

Houston, TX, US

Carlsbad, CA, US

Houston, Texas, US

• Hired to execute marketing campaigns to generate demand for the organization’s online math program across the United States as part of its expansion beyond Texas; to help the sales team improve lead management and to.
• Led the implementation of Pardot's lead management system and its integration with salesforce.com, which reduced the sales team’s response time by several days
• Worked with the sales and developer team to redesign the sales funnel to improve reporting and give the organization detailed, segmented insight into the sales pipeline
• Established webinar series to share best practices in implementing blended learning program: The first webinar in the series generated 70 registrations that were completely new prospects for the organization.
• Attended SXSWedu, a key education technology conference, and participated in social media conversations: Reasoning Mind was the #2 owner of hashtag #sxswedu2014, the visibility generated a lead of a major school.
• Collaborated with design team to build campaign-specific landing pages for lead generation

London, London, GB

• Responsible for lead generation activities for the Americas through content-led e-mail marketing, webinars, PPC campaigns, event planning and PR; created sales tools and collateral for ICIS’s global sales force.
• The first webinar generated over a thousand registrations, and over 100 new prospects and 5 leads for the sales team
• Optimized Spanish language PPC campaigns and landing pages on the website
• Launched weekly newsletter to inform the sales team of upcoming campaigns to improve their response time

Amsterdam, North Holland, NL

• ► Optimize content offering through third-party electronic distribution platforms
• Analyzed title performance and suggested additional titles from Elsevier's extensive back catalog to load onto third party platforms. Additional content generated extra revenue that helped exceed sales target for.
• Worked with accounts to deploy campaigns to their users to increase usage of titles
• Trained distribution partner's sales teams and equipped them with tools to sell Elsevier content
• Worked with editors and authors to create content for online marketing campaigns (blog posts, etc)

Amsterdam, North Holland, NL

• ► Responsible for marketing Hazmat Navigator (online chemical safety database):
• Developed sales training materials and segmentation guidelines
• Conducted product demos for end users
• Redesigned the marketing Web site to more effectively position the product, used Google Analytics to track traffic to the site and analyze success of email campaigns
• Researched new avenues to reach the target market – external lists, safety conferences, individual subscription potential, distribution partners► Responsible for marketing the Chemistry front list
• Designed and executed traditional print and digital campaigns to promote front list titles

Amsterdam, North Holland, NL

• ► Promoted the chemistry and materials science lists
• Executed a variety of campaigns (email, direct mail, social media) to advertise key titles
• Planned conference tactics to drive traffic to Elsevier booth and raise awareness of front list titles► Strategic planning
• Drafted a strategy document and a tactical calendar for 2011 to achieve revenue goals

Amsterdam, North Holland, NL

• ► Supported two marketing managers
• Helped with campaign execution (writing copy for emails, micro sites, e-catalog, etc)► Social media/community building for Newnes imprint
• Revived the online membership Web site
• Developed a social media strategy, managed Facebook and Twitter pages

Amsterdam, North Holland, NL

• ► Led the Focal Press production team
• Managed two direct reports
• Ensured all titles in the Focal Press list published on schedule and on budget
• Served as main point of contact for editor’s and publisher’s queries► Project management
• Led interdepartmental initiatives to improve workflows and efficiency
• Managed key titles (titles with highest total revenue)

Amsterdam, North Holland, NL

• ► Project management
• Managed key titles only (defined as titles with highest total revenue)
• Continued to improve the fast track workflow to move project management of fast-track titles in-house thereby avoiding outsourcing fees, trained other staff in new electronic workflows
• Managed the first title on new accelerated schedule (8 weeks) and trained other staff in procedures► Managed Focal Press list during supervisor’s extended absence
• Assigned titles to other project managers upon release to production
• Resolved any issues and conflicts arising from active projects

Amsterdam, North Holland, NL

• ► Project management
• Pioneered the fast track book production workflow (4 vs. regular schedule of 6 to 8 months)
• Improved production schedule by planning more effectively as well as communicating with all project stake holders, such as in-house editors, authors and freelancers before and during the production process
• Introduced electronic workflows for faster, more cost efficient review of materials that were later adopted by the rest of the department► Managed project budgets
• Hired freelance vendors, checked all vendor’s quality of work to ensure standards were met
• Selected paper and other manufacturing components as well as appropriate vendors to ensure competitive product quality while accomplishing objective profit margin

Amsterdam, North Holland, NL

• ► Offprints coordination
• Processed orders from receipt through data entry and invoice preparation► Ebooks support
• Compiled metadata for submission to vendors
• Prepared PDF file according to vendor guidelines
• Tracked down missing content, files, coordinated with Elsevier’s Global Archive to ensure file delivery

Salt Lake City, Utah, US

• ► Research projects:
• Cytokine modulation of nicotinic acetylcholine receptor assembly
• Nicotine modulation of PI3K and PPAR gamma pathways
• Genetic variations in nicotinic acetylcholine receptor beta 4 in diverse mouse strains► Laboratory duties:
• Researched literature and designed experiments to further ongoing projects
• Prepared statistical and quantitative analyses of data for presentation

Handled the application process for the institution’s summer school (data entry, follow-up on missing materials, correspondence with international scholars), designed and maintained Web site, proofread and translated (German-English) grants, official correspondence, flyers and Web site

Mba, Marketing Concentration

Staatsexamen (State Board Examination), German/English Language And Literature

Study Abroad, English