Martin Metz Email & Phone Number

Global

We help visionaries build visual brands because we’re inspired by those courageous enough to do things better to improve the world around them.We partner with emerging business leaders and teams to set brand strategy, design impactful visual identities, and develop unique brand experiences that bring their ambitions to life for customers and communities.

San Francisco Bay Area / Los Angeles / Kauai

Adhering to the principles of the Circular Economy is becoming an integral part of doing business around the world. It's a framework to help guide responsible decision-making that transcends sustainability. As a Circular Design Strategist, I help individuals, teams, and organizations transition into this new space.Design Strategy for the Circular Economy: Business Model InnovationProduct Development Consumer Packaging Brand Storytelling Social Impact Marketing

Distributed

Led the development of an internal visual design start-up at Protocol Labs and successfully spun it off into a visual design agency. The aim is to help elevate Web3 initiatives and companies in PL's network with the power of design.

Business Design and Brand Strategy

The Plastiki website is a multi-award winning site telling the story of a group of explorers who crossed the Pacific Ocean on a boat made of plastic bottles. Their journey sounded the alarm on plastic pollution. I worked with Voice for Nature to bring the story to life online with existing media. My role: Project Management, Web Strategy, Story Design, User Experience and User Interface design

Venice, Ca

The Lost Explorer is a startup with three product offerings, apparel, wellness and mezcal founded by explorer and environmentalist David de Rothschild, making carefully crafted products for everyday and extraordinary adventures with all profits going to initiatives and organizations that benefit nature.• Worked with Founder on research and development of the initial concept and business proposition around “100% Profits for Nature” and created strategic documents for communication to the Board, potential funders and team recruiting• Designed, launched and managed every aspect of initial web operations from e-Commerce platform and fulfillment to digital marketing• Brought together multiple teams to develop go-to-market strategy and oversaw calendar, budget and execution of product marketing• Led collaboration on initial brand strategy with key stakeholders, encompassing market and consumer research to inform positioning, creative expression, values, vision, and business viability• Supported and coordinated updates with various stakeholders to provide quarterly reports to the Executive Leadership Team and Board• Created decision-making framework for best practices around circular packaging, regenerative farming, manufacturing and clean ingredients, advising on and initiating strategic next steps• Launched 100% post-consumer HDPE packaging program, sourced, made and recycled in California.• Led teams of 3-5 Project Coordinators on concurrent digital marketing projects, producing 2x year on year revenue growth in the first 3 years

Greater Los Angeles Area

Voice for Nature is a campaign focused on changing the narrative around the environment. Launched by David de Rothschild, the brand inspires activism by cultivating a connection with, and a curiosity for Nature. Activities ranged from art-Nature immersive experiences to political lobbying on behalf of the environment.• Managed activations promoting Voice for Nature at Paris COP21, the 21st Conference of the countries signed up to the 1992 United Nations Framework Convention on Climate Change• Organized and managed 2017 World Environment Day event in partnership with United Nations Environment & Canadian Embassy in Washington D.C• Met with high profile political figures in lobbying efforts, held events in coordination with the United Nations Environment and gathered scientists, artists, explorers and politicians for dinners to nurture relationships and potential collaborations• Worked with the founder to build out the mission and concept for the organization, pitch materials, manage the development of the brand’s identity, plan out activations, meeting with partner organizations and executing on the campaigns• Took the concept from inception to execution, launching events and activities to get the initiative off the ground from New York City to Paris to Washington D.C.• Managed a team to produce and deliver brand strategy using a creative approach

Venice, Ca

Founded by David de Rothschild and led by Simon Wright, former president and CEO of Virgin Entertainment Group, Xplore worked with individuals and start-ups to launch their innovation projects by providing funding, networking and business consulting services. The work was inspired by the opportunity to unlock human potential and accelerate social good.• Developed programming concept deck that brought in client and launched the Dallas Social Innovation project, creating an innovation hub that gave young people the skills and passion for creative problem-solving• Created concept, scope of works and process for client pitches to secure funding, facilitating meetings with client• Designed research approach around human-centric principles with Project Lead, and worked with others to execute the program• Gathered insights and unpacked them for ideation around programming design for research and discovery, presenting findings of project, concept and next steps to the client• Recruited team members to execute programming for user research, design thinking processes and creative presentation• Led landscape analysis and site visits to produce insights report on innovation hub best practices

San Francisco Bay Area

In 2010 David de Rothschild built and sailed a boat made from 12,500 2-liter plastic bottles across the Pacific Ocean named Plastiki. Using adventure as a lens to promote environmental awareness, the project brought attention to marine litter. The boat successfully sailed from San Francisco to Sydney.• Developed and led a successful online action campaign that pulled in over 12,500 pledges to eliminate plastic use, managed from concept to platform design and outreach, liaising with partner organizations on shared outreach and working with internal teams on PR• Led relationship with San Francisco Mayor, Lord Mayor of Sydney and the US Ambassador to Australia with a successful gift exchange, and facilitated memorandum between San Francisco and Sydney• Led the development of a proof of concept website that brought in first-round venture funding, facilitated web design strategy and review meetings with stakeholders, managed site content and updates in coordination with the editorial director• Launched and provided digital direction to Myoo Media, a startup created to capitalized on the groundswell from the Plastiki Project to bring together a community of inspirational storytellers and explorers, designing and developing an online platform. This platform became a people playlist for users to follow news and events around the scientists, artists, business leaders, adventurers and politicians involved, nurturing the next generation of explorers

Personally invited by Senator Dianne Feinstein to work in her Washington D.C. office on US-China relations under the US-China legislative staff.• Developed briefing notes and engagement strategies for diplomacy between the US and China• Liaised with the library of Congress and subject matter experts• Attended Committee meetings related to topics on China and Environmental policy• Led tours of the Capital Building for constituents

San Francisco Ca

The San Francisco Mayor’s Office of Protocol is a non-profit 501c3 that operates out of the Mayor’s Office and coordinates communication, meetings and events with visiting dignitaries and the local Consular Corps.• Supported Director in event planning, preparation and follow-through• Researched and developed talking points for Mayor around international events and meetings• Led delegation from Ireland in a visit to San Francisco Bay Area, which included the Mayor of Cork and his City Council leaders• Wrote and managed proclamations and communications archive in accordance with city policy

Certificate, Circular Economy Master Class

UC Berkeley Extension (founded 1891) is the continuing education branch of UC Berkeley. The focus of the 12-week Circular Economy Course.

Bachelors Of Arts In International Studies, Asian/Pacific Studies, International Economics And Mandarin

Spanish Language

Study abroad program in San Sebastian, Spain

Associate'S Degree, Graphic Communications

Study of Graphic Design and Offset Printing