Michael Marmolejo Email and Phone Number
I am a strategic, creative, and analytical brand and marketing specialist, graphic designer, website designer and content creator. With a track record of success in developing engaging visual identities, communications, digital content, and branding strategies, I excel in driving customer engagement and trust. Committed to human-centred design principles, I bring a diligent and methodical approach and leverage a diligent research and design process to build solid connections between businesses and their audiences. Highly consultative, I have expertise working across various B2B and B2C industries and supporting business growth. I have recently studied an MBA to gain a deeper understanding of business and market drivers. Key Skills Include:Branding: Conducting Research & Analysis to develop a captivating brand identity. Graphic Design: Creating Brand Assets & Visual Communications including Logos, Brochures & Flyers, Infomercials, Motion Graphics, Videos, Packaging etc. Website Design: SEO/UX/UI Optimised Websites & Landing Pages Integrated with APIs and Plug-Ins to drive efficient back-office processes.Digital Marketing & Communications: Integrated content marketing campaigns, advertising, pay-per-click or Ads, Meta Business Suite & Social Media.Methodologies: Canvas Model, VUCA, Q&Q Data Analysis, Wireframes, user stories, journey mapping, hypothesis, prototypes, A/B test & end-to-end project management.Technical Skills: Adobe Creative Suite; Illustrator, Photoshop, Indesign, After Effects, Premier, WordPress, Figma, HTML, CSS, UX/UI, WooCommerce & Shopify.
Genka Creative
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OwnerGenka Creative Jun 2009 - PresentAdelaide, South Australia, AustraliaI have worked with clients in different sectors as a freelance website designer, graphic designer, digital marketing, branding and communications specialist. I delivered end-to-end projects to create brand identities and brand assets and design SEO/UX/UI optimised websites and digital marketing campaigns.I engage with clients to understand their goals and create designs using a range of approaches, including wireframes, user-stories, drafting, illustrating, sketching, and organizing layouts, to articulate design ideas. I managed projects end-to-end using best practice design governance and user-centred solutions with a high sense of typography, colour theory and information hierarchy to engage audiences in line with the brand voice.I have created a range of editorial, and communications products and delivered digital resources projects including booklets, videos, photos, reporting templates, news stories, social media posts, icons, and other artworks.
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Senior Graphic DesignerIibitaus Aug 2024 - PresentAdelaide, South Australia, AustraliaI have been engaged on two separate projects to support two educational institutions with branding, web, and marketing; IIBIT which focuses on vocational courses & Global Higher Education (GHE) focused on postgraduate studies and micro-accreditations, responsibilities include:Brand Development: Led the development of GHE’s brand identity, including logo design (Aesthetic adjustments), brand guidelines, and promotional materials.Design and Production: Created a range of design assets, from print materials (business cards, brochures, flyers) to digital graphics (banners, animations).Consolidated course information and standardised layouts for GHE and IIBIT brochures, maintaining distinct brand identities.Led the redesign of the GHE website, developing project plans, budgets, and overseeing the implementation. Managed content updates and maintenance for both GHE and IIBIT websites using WordPress and other CMS tools.Resource Management: Curated a resource bank of images, ensuring compliance with licensing regulations. -
Web And Graphic DesignerHer Majesty'S Theatre Melbourne Aug 2016 - PresentMelbourne, Victoria, AustraliaI have worked on multiple projects for this entertainment group to promote their businesses including theatres, theatre production and cinemas. My role has involved managing stakeholder engagement and research to understand the market and target audience. I have designed visual identities, logos, brand assets, digital marketing and traditional marketing collateral.This includes full website design, landing pages, banners, artwork, newsletters, displays, system pop-ups, social media, artwork, flyers, posters etc. I have delivered integrated brand and marketing solutions and developed solutions to support e-commerce and back-end processes including third-party API integrations and different WordPress plugin functions
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Graphic And Web DesignerEtta Illustration 2020 - PresentAdelaide, South Australia, AustraliaI applied the Canvas model to understand business goals and conducted research to conceptualise strategies and designed the visual identity and website, increasing sales by 40% in the first year.
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Graphic DesignerUniversity Of South Australia Aug 2022 - Apr 2024Adelaide, South Australia, AustraliaI have been engaged on two separate projects to support two research centres with B2B marketing. My role has involved detailed research and stakeholder consultation to understand key goals and define target audiences.I have designed and developed printed and digital artwork such as booklets, brochures, posters, infographics and social media content ensuring alignment with the corporate visual guidelines. -
Graphic DesignerCoomeva Feb 2009 - Aug 2012Cali, Valle Del Cauca, Colombia
Michael Marmolejo Education Details
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Master Of Business Administration - Mba -
Graphic Design
Frequently Asked Questions about Michael Marmolejo
What company does Michael Marmolejo work for?
Michael Marmolejo works for Genka Creative
What is Michael Marmolejo's role at the current company?
Michael Marmolejo's current role is Graphic Designer | Website Designer | Marketing & Branding Specialist: Creating Compelling Visual Communications and SEO Optimised Content.
What schools did Michael Marmolejo attend?
Michael Marmolejo attended Torrens University Australia, Tafe Sa, Universidad Autónoma De Occidente.
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Michael Marmolejo
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