Adeaca Project Business Automation provides all-in-one business management cloud solutions for project-driven businesses.Adeaca is the creator of Project Business Automation, a new category of software systems that redefines how project business operates. PBA replaces the fragmented array of point systems that project businesses use with one system that integrates all project operations, financials, and analytics into one system. As CRO, I lead all marketing and sales efforts for Adeaca.★ Grew SaaS revenue by 232% in 18 months★ Automated lead qualification process★ Completely reformed sales process★ Developed all new sales material to support the new process from end-to-end

I coined the term "Project Business Automation" which has since been picked up and used by industry experts and thought leaders. My main role at Adeaca is to promote this category in the marketplace. As part of my job, I lead Adeaca's marketing, communications and investor and public relations strategy. I run the go-to-market strategy, launching this new PBA product category in project-based industries.Major Accomplishments and Responsibilities: ★ Coined the term Project Business Automation and defined the category in the market.★ Grew lead generation by 1800% and website traffic by 2800% (organic by 5000%).★ Identify and define proper target verticals and enterprise segments, capture product requirements and build value propositions for target personas.★ Develop strategic messaging and communications for all marketing and sales channels, including website, social media, collateral, email campaigns, advertising, events and influencer outreach.★ Drive awareness and demand for Project Business Automation in a global market through media and influencer outreach, targeted content advertising, social media and SEO.★ Streamlined and automated all of Adeaca's lead nurture and qualification programs.★ Developed Account Based Marketing strategies for successful growth.

At M3 Services, we provide on-demand, marketing leadership for startups, small businesses and entrepreneurial companies. We help set up the marketing function, establish a demand generation program and drive new business through a proven marketing funnel. From vision and messaging development to Go-to-Market strategy to hands-on help as partial Marketing Director/VP/CMO, we can help bring tangible results to your company.

Led the launch of this startup with an innovative mobile app in the home services industry. (Now iTrustPRO and RunLoyal as the next iteration of that)Major Responsibilities ★ Led all local marketing & communications in 2-sided marketplace to small businesses and consumers, including online, social media, events & trade shows, field sales, and paid mobile marketing.Key Accomplishments★ Grew from zero to several thousand users in just three months. ★ Designed major mobile app product features and functionality. Implemented new website and email platform.★ Secured partnership with two major industry organizations.

Led all marketing efforts across this dynamic supply chain software company serving thousands of customers across the globe. Reported to CEO.Major Responsibilities ★ Created and executed complete marketing program of campaigns, online and offline events, advertising and content marketing. ★ Planned and executed all online marketing including display, SEO, SEM.★ Managed and optimized websites, email marketing programs, customer analytics, lead generation and social media.Key Accomplishments★ In less than 4 months completely rebranded the company and launched a new responsive website with more than 300 pages.★ Increased lead generation 400% through online channels.★ Executed several industry trade show events that quickly produced ROI.

★ Led all vision, strategy, and execution for all aspects of marketing for this IT infrastructure as a service firm that provided a full suite of IT solutions and healthcare SaaS solutions. Delivered substantial revenue growth that doubled the company's valuation and positioned it for a successful private equity exit.★ Launched a comprehensive marketing infrastructure and strategy from the ground up, positioning GNAX as a major market competitor.★ Created and managed annual marketing budget.★ Successfully launched new healthcare brand (GNAX Health) and SaaS solution: Secure DICOM Exchange with a Vendor Neutral Archive for radiological departments in hospital systems. Business was acquired by Lexmark Healthcare.★ Actively participated in industry publications, conventions, conferences, and other professional venues to establish and maintain a dominant brand presence.★ Pioneered the launch of innovative and effective lead generation strategies and marketing campaigns through marketing automation focused on attracting the attention of prospective clients in key lines of business.★ Cultivated relationships with key stakeholders at healthcare providers, hospitals, small businesses, and enterprise corporations leveraging a winning combination of online advertising, public relations, content marketing and industry event exhibition.

★ Fulfilled a key role leading go-to-market strategy for this provider of innovative cloud computing software solutions, collaborating with executive leadership to create a product road map, define a business model, and implement monetization strategies.★ Coordinated and led pitches to key decision-makers and technology leaders at a diverse array of target client and investor companies that included Cisco, Verizon, AT&T, Cox and Samsung.★ Directed all marketing, sales, and client relationship management tactics.★ Produced presentations, online videos, websites, product descriptions, marketing messages and other sales tools.

★ Exercised authority and accountability for a $10MM annual marketing budget at this large online mortgage lender, reporting directly to the CEO.★ Leveraged advanced expertise in the principles of effective CPM, PPL, SEO, SEM, and PPC strategies to build online marketing campaigns that delivered results.★ Established marketing automation and email marketing campaigns that secured a 100% increase in email-based applications for mortgages, expanding the prospect database to 2 million.★ Assumed ownership of all brand identity measures, authoring a corporate branding guide to ensure consistency and Best Practices for all marketing activity.★ Established a highly effective calling program, with oversight of a 40-person customer contact team; reduced average hold time from 90 seconds to 13 seconds by re-engineering the contact process.

★ A demonstrated record of success and achievement at this leading mortgage lender, marked by a rapid promotion to a leadership role over multiple marketing functions including direct and retention programs, business analysis, communications and event coordination.★ Directed the efforts of regional field management teams while managing B2C/B2B marketing efforts across the enterprise.★ Captured a $5.4MM increase in annual revenue by leveraging a single customer loyalty direct marketing campaign.